Handle The Sh!T

#12 - Septic Success, Septic Strong & Scaling Big at WWETT 2026

📍 OVERVIEW WWETT Show is next week and Tanya Wilson could not wait to jump on the mic and personally invite you. In this special episode of Handle the Sh!t, Tanya breaks down exactly where you can find her at WWETT 2026 and why this conference matters if you want to grow in the wastewater industry. From scaling systems and building structure to stepping boldly into leadership as a woman in the trades, this week is about connection, courage, and next-level growth. Whether you are attending in person or following along from home, this episode offers a roadmap for thinking bigger about your septic business, your leadership, and your role in elevating the entire industry. 🧠 TOPICS WE COVER * Why WWETT is more than a trade show — it is a growth room * What you will learn inside Septic Success Blueprint * Why Septic Strong is a history-making women-focused track * The power of real rooms and real conversations * How HomeField’s franchise expansion is reshaping the industry * Why collaboration elevates the entire wastewater space ✨ 5 THINGS YOU’LL LEARN 1. How to scale your septic business without chaos 2. Why getting out of your comfort zone changes your trajectory 3. What it really takes to stop being the bottleneck in your business 4. How women in wastewater can lead boldly and stop playing small 5. Why community and collaboration accelerate growth faster than competition 📍 WHERE TO FIND TANYA AT WWETT 🔹 Monday Septic Success Blueprint 1:00 to 2:30 PM Room 133 For owners and leaders ready to build real systems, real structure, and real strategy to scale to seven figures and beyond. 🔹 Tuesday Septic Strong: A Playbook for Kickin Ass, Leading & Thriving 2:30 to 3:30 PM Room 233 A women-focused, high-energy leadership session with Kim Turner. Confidence, leadership, ownership, and building your own table. 🔹 Wednesday LIVE Podcast Recordings Cole Publishing Booth #6473 10:00 AM – Handle the Sh!t with Micah Finley  11:00 AM – Ladies Kickin Ass with Kim Turner Come watch, jump in, and be part of the conversation. 💬 QUOTE OF THE EPISODE > “Your next level doesn’t come from staying comfortable. It comes from getting in real rooms and having real conversations.” 🎧 Thanks for Listening to Handle The Sh!T! If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.  We’re building something bigger than a business — we’re raising the bar for this industry. 👉 Don’t forget to follow the show so you never miss an episode. 👉 Drop us a review — it helps more badass pros find us. 👉 Got an idea, question, or story to share? We’d love to hear it. 🔗 Connect With Us: 🌐 Website: HomeFieldOnsite.com/East-Valley [https://www.HomeFieldOnsite.com/East-Valley] 📸 Instagram: @HomeFieldEastValley [https://www.instagram.com/homefieldeastvalley] 📘 Facebook: @HomeFieldEastValley [https://www.facebook.com/HomeFieldEastValley] 🎵 TikTok: @WeDoEpicShit [https://www.tiktok.com/@wedoepicshit] 🎥 YouTube: @homefieldeastvalley [https://www.youtube.com/@homefieldeastvalley] 🐦 X (Twitter): @HomeFieldEastValley [https://twitter.com/HomeFieldEastValley] 💼 LinkedIn: Tanya Merritt Wilson [https://www.linkedin.com/in/tanyamerrittwilson/] 📧 Email: Tanya@homefieldonsite.com Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled. #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

#11 - Kick Off To 2026 - Alignment over Hustle to Build a Scalable Septic Business

📍 OVERVIEW  In the first Handle the Sh!t episode of 2026, Tanya Wilson pulls back the curtain on one of the most impactful leadership practices she has implemented in nearly 17 years in the wastewater industry. This episode is a deep dive into how intentional team alignment, transparency, and shared ownership thinking can completely transform a septic business.  Fresh off a powerful annual team meeting, Tanya walks listeners through exactly how she reviews financials with her team, celebrates wins, builds accountability, and aligns personal and professional goals across the company. This is not a theory. These are real systems, real conversations, and real results that have helped HomeField East Valley grow, scale, and build a culture people are proud to be part of.  If you want a septic business that runs with clarity, buy‑in, and momentum, this episode is a must‑listen.   🧠 TOPICS WE COVER  * Why your mindset as an owner sets the tone for your entire team * How transparency around financials builds trust and buy‑in * What an annual alignment meeting should actually look like * Using reviews and data to reinforce culture and performance * Why team goal setting fuels retention and accountability * How alignment creates scalable growth, not burnout ✨ 5 THINGS YOU’LL LEARN 1. How to run an annual team meeting that drives real alignment and ownership 2. Why sharing revenue, profit, and expenses reduces resentment and confusion 3. How to use reviews and wins to reinforce culture and pride 4. Why measuring performance is non‑negotiable for scaling 5. How personal goals tied to team goals increase engagement and retention 🔗 RESOURCES & LINKS * 🌐 HomeField East Valley  https://www.homefieldEV.com [https://www.homefieldEV.com] * 💬 Slack, Team communication platform  https://slack.com [https://slack.com] * 📲 CHIIRP, Customer communication and review automation  https://chiirp.com/ [ https://chiirp.com/] * 📱 Connect with Tanya on Instagram  https://www.instagram.com/homefieldeastvalley [ https://www.instagram.com/homefieldeastvalley] 💬 QUOTE OF THE EPISODE “Alignment is what allows you to scale. Hustle alone will never get you there. 🎧 Thanks for Listening to Handle The Sh!T! If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.  We’re building something bigger than a business — we’re raising the bar for this industry. 👉 Don’t forget to follow the show so you never miss an episode. 👉 Drop us a review — it helps more badass pros find us. 👉 Got an idea, question, or story to share? We’d love to hear it. 🔗 Connect With Us: 🌐 Website: HomeFieldOnsite.com/East-Valley [https://www.HomeFieldOnsite.com/East-Valley] 📸 Instagram: @HomeFieldEastValley [https://www.instagram.com/homefieldeastvalley] 📘 Facebook: @HomeFieldEastValley [https://www.facebook.com/HomeFieldEastValley] 🎵 TikTok: @WeDoEpicShit [https://www.tiktok.com/@wedoepicshit] 🎥 YouTube: @homefieldeastvalley [https://www.youtube.com/@homefieldeastvalley] 🐦 X (Twitter): @HomeFieldEastValley [https://twitter.com/HomeFieldEastValley] 💼 LinkedIn: Tanya Merritt Wilson [https://www.linkedin.com/in/tanyamerrittwilson/] 📧 Email: Tanya@homefieldonsite.com Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled. #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

#10 - 5 Mindset Shifts to Build a Kick-Ass Septic Business

In this solo episode of Handle the Sh!t, Tanya Wilson drops the mic on what really drives a successful septic business — and it’s not just trucks, tools, or trenches. It’s your mindset. Tanya shares five powerful mindset shifts that have helped her grow multiple septic companies, lead a team, and build a brand that stands out in a traditionally old-school industry. From handling daily chaos to leading with intention and bouncing back like a badass, this episode is a firestarter for anyone ready to lead their business — and themselves — to the next level. 🧠 TOPICS WE COVER * Why your mindset is your greatest business asset * How to shift from burnout to intentional leadership * The secret to building trust and boosting sales without being pushy * What rest has to do with success (yes, seriously) * Why collaboration wins over competition every time ✨ 5 THINGS YOU’LL LEARN 1. Why believing everything is figureoutable gives you power 2. How showing up to solve, not just sell, grows trust (and profits) 3. The importance of rest to avoid burnout and scale smart 4. How to develop resiliency so you can bounce back faster 5. Why collaborating with other companies elevates the entire industry 🔗 RESOURCES & LINKS * 💡 GrowthDay – Tanya’s go-to personal development app → www.growthday.com [https://www.growthday.com] (14 day FREE trial)! * 📱 Connect with Tanya: @ladieskickinass [https://www.instagram.com/ladieskickinass]  @tanyawilson.page [https://tanyawilson.page/] * 🌐 Learn more about franchising opportunities: https://www.homefieldonsite.com/partnerships/ [https://www.homefieldeastvalley.com]   💬 QUOTE OF THE EPISODE > “Your business becomes unstoppable when you decide you’re unstoppable.” — Tanya Wilson 🧼 EPIC AFFIRMATION > “I am building a legacy, not just a business. My mindset fuels the future I’m creating.” 🎧 Thanks for Listening to Handle The Sh!T! If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.  We’re building something bigger than a business — we’re raising the bar for this industry. 👉 Don’t forget to follow the show so you never miss an episode. 👉 Drop us a review — it helps more badass pros find us. 👉 Got an idea, question, or story to share? We’d love to hear it. 🔗 Connect With Us: 🌐 Website: HomeFieldOnsite.com/East-Valley [https://www.HomeFieldOnsite.com/East-Valley] 📸 Instagram: @HomeFieldEastValley [https://www.instagram.com/homefieldeastvalley] 📘 Facebook: @HomeFieldEastValley [https://www.facebook.com/HomeFieldEastValley] 🎵 TikTok: @WeDoEpicShit [https://www.tiktok.com/@wedoepicshit] 🎥 YouTube: @homefieldeastvalley [https://www.youtube.com/@homefieldeastvalley] 🐦 X (Twitter): @HomeFieldEastValley [https://twitter.com/HomeFieldEastValley] 💼 LinkedIn: Tanya Merritt Wilson [https://www.linkedin.com/in/tanyamerrittwilson/] 📧 Email: Tanya@homefieldonsite.com Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled. #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

#9 - Automation Isn't Cold - It's The Sh!T with Heidi Hooker

Automation gets a bad rap — but what if it's not cold and robotic... what if it’s actually the key to unlocking freedom, consistency, and deeper connection with your customers? In this episode of Handle the Sh!t, Tanya Wilson and marketing queen Heidi Hooker break down how automating the right tasks actually makes your septic business more human — not less. From setting up review requests and customer follow-ups to streamlining your social media and install communications, they’re sharing real-life strategies you can implement right now to save time, boost revenue, and improve every part of the customer journey. If you’re ready to work smarter (not harder), this episode is packed with gold. 🧠 TOPICS WE COVER * Why automation creates more connection, not less * Tools we use to automate follow-ups, reviews, and content * How to build your brand with scheduled, consistent marketing * Simple automations that improve customer communication * How AI is changing the game in septic and service businesses * Why your future team (and buyer!) will thank you for automating now ✨ 5 THINGS YOU’LL LEARN 1. The #1 automation you should implement first (hint: it’s reviews!) 2. How to create automated customer touchpoints without sounding robotic 3. How to schedule a full month of marketing in a few hours 4. What tools we use to automate our installs, follow-ups, and content 5. How small automations each month can lead to massive impact in 1–3 years 🔗 RESOURCES & LINKS * 🛠️ Social Pilot – Our favorite scheduling tool → www.socialpilot.co [https://www.socialpilot.co] * 📷 Canva – Design graphics with ease → www.canva.com [https://www.canva.com] * 💬 ServiceTitan – Our CRM and dispatch platform → www.servicetitan.com [https://www.servicetitan.com] * 📱 CHIRP – Text message automation platform → www.chirp.io [https://chiirp.com/demo] * 🔁 Septic Strong Community – Get monthly content calendars + marketing help → Join Here [https://tanya-wilson.mykajabi.com/septic-strong-community] 💬 QUOTE OF THE EPISODE > “Automation doesn’t replace your connection — it amplifies it.” — Heidi Hooker 🧼 EPIC AFFIRMATION > “I’m allowed to work smarter, not harder. I create ease through systems and serve through structure.” 🎧 Thanks for Listening to Handle The Sh!T! If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.  We’re building something bigger than a business — we’re raising the bar for this industry. 👉 Don’t forget to follow the show so you never miss an episode. 👉 Drop us a review — it helps more badass pros find us. 👉 Got an idea, question, or story to share? We’d love to hear it. 🔗 Connect With Us: 🌐 Website: HomeFieldOnsite.com/East-Valley [https://www.HomeFieldOnsite.com/East-Valley] 📸 Instagram: @HomeFieldEastValley [https://www.instagram.com/homefieldeastvalley] 📘 Facebook: @HomeFieldEastValley [https://www.facebook.com/HomeFieldEastValley] 🎵 TikTok: @WeDoEpicShit [https://www.tiktok.com/@wedoepicshit] 🎥 YouTube: @homefieldeastvalley [https://www.youtube.com/@homefieldeastvalley] 🐦 X (Twitter): @HomeFieldEastValley [https://twitter.com/HomeFieldEastValley] 💼 LinkedIn: Tanya Merritt Wilson [https://www.linkedin.com/in/tanyamerrittwilson/] 📧 Email: Tanya@homefieldonsite.com Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled. #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

#8 - Your TEAM is Your BRAND - with Heidi Hooker

Think your brand is just a logo and a color palette? Think again. In this episode of Handle the Sh!t, Tanya Wilson is joined by marketing guru and team culture cheerleader, Heidi Hooker, to unpack what your real brand is made of: your people. 💥 Together, they explore how the way your team shows up in the field, online, and in everyday interactions becomes your company’s reputation — and ultimately, your brand. From celebrating staff birthdays to defending one-star reviews with class, this episode is a must-listen for any business owner ready to build a people-first brand that customers (and employees) want to stick with. 🧠 TOPICS WE COVER * Why your brand is your reputation — not just your logo * How to showcase your team to build trust and connection * How social media plays a powerful role in brand-building * Why defending your reputation the right way matters * The role of company culture in customer experience and reviews * Building your brand as a recruiting magnet ✨ 5 THINGS YOU’LL LEARN 1. What it really means to build a team-centered brand 2. How to use birthdays, anniversaries, and field videos to build loyalty 3. Why putting your team front and center boosts customer trust 4. How to educate customers (even with 1-star reviews) 5. The mindset shift from “just a job” to “this is my career” 🔗 RESOURCES & LINKS * 🛠️ Learn more about HomeField East Valley → www.homefieldeastvalley.com [https://www.homefieldeastvalley.com]/east-valley * 💬 Follow us on Instagram: @ladieskickinass [https://www.instagram.com/ladieskickinass] | @homefieldeastvalley [https://www.instagram.com/homefieldeastvalley] * Interested in starting your own septic business? → Stay tuned for franchise info at https://www.homefieldonsite.com/partnerships/ [https://www.homefieldonsite.com/partnerships/] 💬 QUOTE OF THE EPISODE > “Your logo isn’t your brand — your reputation is. And that reputation is built by the people who wear your logo every day.” — Tanya Wilson 🧼 EPIC AFFIRMATION > “I lead with purpose, show up with intention, and build my brand through every interaction.” 🎧 Thanks for Listening to Handle The Sh!T! If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.  We’re building something bigger than a business — we’re raising the bar for this industry. 👉 Don’t forget to follow the show so you never miss an episode. 👉 Drop us a review — it helps more badass pros find us. 👉 Got an idea, question, or story to share? We’d love to hear it. 🔗 Connect With Us: 🌐 Website: HomeFieldOnsite.com/East-Valley [https://www.HomeFieldOnsite.com/East-Valley] 📸 Instagram: @HomeFieldEastValley [https://www.instagram.com/homefieldeastvalley] 📘 Facebook: @HomeFieldEastValley [https://www.facebook.com/HomeFieldEastValley] 🎵 TikTok: @WeDoEpicShit [https://www.tiktok.com/@wedoepicshit] 🎥 YouTube: @homefieldeastvalley [https://www.youtube.com/@homefieldeastvalley] 🐦 X (Twitter): @HomeFieldEastValley [https://twitter.com/HomeFieldEastValley] 💼 LinkedIn: Tanya Merritt Wilson [https://www.linkedin.com/in/tanyamerrittwilson/] 📧 Email: Tanya@homefieldonsite.com Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled. #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit