Marketing and Beyond

Episode 5 - Ryan Gray

President | Co-Founder At Beckert Website Address: beckert.co [https://www.beckert.co/] Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Ryan Gray from beckert. To learn more, check out beckert.co [https://www.beckert.co/] WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY? beckert is a TikTok creative agency that produces organic and paid TikTok videos for our clients. We’ve generated a billion dollars for our customers and have been around for 5 years. WHAT CHANGES HAS YOUR COMPANY MADE OVER THE PAST 2 YEARS THAT HAVE IMPACTED YOUR BUSINESS Completely pivoted to TikTok creative only. That is our sole focus for our business, producing TikToks that sell. WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? Post on TikTok regular and produce tons of video content. Doesn’t matter if your B2B, B2C, Local, Nationwide, etc… WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? Authentic video content is going to be core to businesses going forward. Businesses need to make unique content that communicates value proposition and entertains customers. WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? Post on TikTok regular and produce tons of video content. Doesn’t matter if your B2B, B2C, Local, Nationwide, etc…

Episode 6 - Brandy Vega

Founder At Good Deed Revolution Website Address: www.gooddeedrevolution.org [https://www.gooddeedrevolution.org/] Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Brandy Vega from Good Deed Revolution. To learn more, check out www.gooddeedrevolution.org [https://www.gooddeedrevolution.org/] WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY? We’re teaming up with incredible YouTubers, Influencers, Celebrities, Musicians to address suicide and mental health, live streaming directly to their networks. It’s the Live Aid for Today addressing our biggest issues using todays tech. WHAT CHANGES HAS YOUR COMPANY MADE OVER THE PAST 2 YEARS THAT HAVE IMPACTED YOUR BUSINESS We’ve gone virtual and learned how to create amazing content and reach the masses. WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? Think outside the box WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? Direct to consumer tech reach.

Episode 4 - Trenton Romph

Head Of Marketing At Clozd Website Address: clozd.com [https://www.clozd.com/] Each week on “Marketing and Beyond,” Gregory Kirkham talks to media experts across the country. This week our host speaks with Trenton Romph from Clozd. To learn more, check out clozd.com [https://www.clozd.com/]. WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY? Clozd is the leading provider of win-loss technology and services. We help companies understand the reasons they win and lose so they can win more. WHAT CHANGES HAS YOUR COMPANY MADE OVER THE PAST 2 YEARS THAT HAVE IMPACTED YOUR BUSINESS Building a marketing team, building a category, using win-loss analysis to guide marketing strategy. WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? At the end of the day your business needs to win. You have to impact revenue and actually close sales. Your ad strategy should be a reflection of that focus. If you are just running ads to capture leads from in-platform lead forms, and these leads don’t turn into revenue, you should probably stop and reconsider what you are doing. WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? A recession is coming. It is going to accelerate trends we’ve seen driving GTM strategies (e.g. product-led growth, buyer enablement, community-led growth). Trust is eroding in the biggest advertising platforms of the past as well. Marketers will need to be agile and savvy as that world gets disrupted with new solutions and potential Web3 impacts. WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? At the end of the day your business needs to win. You have to impact revenue and actually close sales. Your ad strategy should be a reflection of that focus. If you are just running ads to capture leads from in-platform lead forms, and these leads don’t turn into revenue, you should probably stop and reconsider what you are doing.

Episode 3 - Sarah Snell Cooke

Sarah Snell Cooke Principal At Cooke Consulting Solutions Website Address: www.cookeconsultingsolutions.com [https://www.cookeconsultingsolutions.com/] Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Sarah Snell Cooke from Cooke Consulting Solutions. To learn more, check out www.cookeconsultingsolutions.com [https://www.cookeconsultingsolutions.com/]. WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY? I believe credit unions are the best financial choice for consumers, so to help them grow I connect the best business partners with them and promote joining a credit union. WHAT CHANGES HAS YOUR COMPANY MADE OVER THE PAST 2 YEARS THAT HAVE IMPACTED YOUR BUSINESS COVID actually helped grow my B2B marketing business as in-person conferences shut down. As we return to business as usual, I am placing more focus on projects that I’d previously neglected, including a PR course and my B2B news analysis and B2C consumer financial wellness site that promotes credit unions. WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? Share a story of how someone succeeded because of your product or service instead of hard selling. WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? Improved data analytics for better personalization WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? Share a story of how someone succeeded because of your product or service instead of hard selling.

Marketing and Beyond with Greg Jameson from Webstores, LTD

Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Greg Jameson from WebStores Ltd. To learn more, check out https://webstoresltd.com [https://webstoresltd.com/]. WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY? Many companies put up a website believing that it is “done.” The truth is that once your website is live, that is just the beginning. You now have to market your online business and work it. Often you have to work it even harder than an offline business since people don’t know you. WebStores Ltd. will assist you in getting visitors to know, like, and trust you online. WHAT CHANGES HAS YOUR COMPANY MADE OVER THE PAST 2 YEARS THAT HAVE IMPACTED YOUR BUSINESS Produced online trade shows to allow companies to have a trade show experience virtually. Added ecommerce coaching to work more closely with companies to help them grow their online sales. Conducting a series of joint venture webinars with people who offer complimentary services. For example, we create ecommerce websites and teach digital marketing. We just did a webinar with a business funding company. WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING? Be consistent. Whatever you decide to do: long form content, micro content, videos, podcasts, advertising – keep doing it. Only when people see you often enough does your marketing start to make an impact. Today, it might take 20 touch points before someone starts to know, like, and trust you, so consistency is key. WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? Artificial intelligence has already shown that it is making an impact, from chatbots to search results to tracking and targeting visitors. This is going to continue to evolve and make an impact on how marketing is done.