The Future of Treatment Discovery & Building Trust

Trust, Diagnosis & Fixing What's Broken in Behavioral Health with Cole Dyar

What happens when behavioral healthcare moves beyond labels and starts focusing on root causes? In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with Cole Dyar, Executive Director of Northbound Treatment Services and Co-Founder of Nourish Wellness, to discuss the evolution of mental health treatment, the importance of accurate diagnosis, and why outcomes—not assumptions—should guide care. Cole shares his journey from recovery to leadership, how Nourish Wellness was built to address gaps in psychiatric care, and why understanding the person behind the diagnosis is essential for lasting recovery. He also explores the challenges facing behavioral healthcare today, including payer relationships, workforce development, operational alignment, and the growing role of artificial intelligence. Whether you're a behavioral health executive, clinician, operator, or innovator, this conversation offers practical insights on building programs that truly improve outcomes while preparing organizations for the future of care. Key Moments 01:35 – Cole shares his recovery journey and entry into behavioral healthcare 04:16 – Identifying critical gaps in psychiatric stabilization and treatment access 14:15 – The vision behind launching Nourish Wellness 15:45 – Why accurate diagnosis changes everything for patients 18:02 – Measuring outcomes and proving treatment effectiveness 20:07 – What truly effective mental health treatment looks like 25:23 – The biggest challenges facing behavioral healthcare today 29:57 – A powerful perspective on addiction stigma and person-centered care 40:39 – Becoming an AI champion inside a large treatment organization 48:56 – The future of AI implementation in behavioral healthcare Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] Connect with Cole Dyar: https://www.linkedin.com/in/coledyar/ [https://www.linkedin.com/in/coledyar/] | https://northboundtreatment.com [https://northboundtreatment.com] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ [https://www.linkedin.com/in/markscrivner/] | https://snapshot.agency/health [https://snapshot.agency/health] Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ [https://www.linkedin.com/in/jeff-skillen-199507/] | https://www.skillsetenterprises.com [https://www.skillsetenterprises.com] Our Sponsor - Snapshot: https://snapshot.agency/health [https://snapshot.agency/health] Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Turning Tragedy Into Purpose: Youth Suicide Prevention with Clark Flatt

Youth suicide is now the second leading cause of death for ages 10–24 in the United States. In this powerful episode of the MasterMined Podcast, Clark Flatt shares how he has spent nearly 30 years working to change this heartbreaking reality. After losing his 16-year-old son, Jason, to suicide, Clark turned his grief into action. What began at a kitchen table in Tennessee has grown into The Jason Foundation, a national organization providing youth suicide prevention training and resources across all 50 states. What You'll Learn in This Episode: The Warning Signs: The critical, often-missed red flags families and schools need to know. Debunking Myths: Why talking openly about mental health does not increase risk. Frontline Responders: Why teachers, coaches, and youth advocates are vital to early intervention. Modern Challenges: How passive suicidal ideation, substance use disorders, social media, and AI impact youth mental health today. Whether you work in behavioral health leadership, education, youth advocacy, or you're a parent wanting to protect your kids, this conversation offers practical insights, lifesaving tools, and hope. NEED HELP? YOU ARE NOT ALONE. If you or someone you know is struggling with mental health, experiencing a mental health crisis, or having thoughts of suicide, please know that support is available. Call or text 988 to reach the Suicide & Crisis Lifeline. It is free, confidential, and available 24/7 in the United States and Canada. Key Moments & Timestamps 00:00 — The alarming reality of youth suicide statistics (ages 10–24) 01:38 — Losing Jason: The heartbreaking story behind the Jason Foundation 07:13 — Why teachers and coaches are the ultimate frontline responders 09:23 — Debunking the dangerous myth of talking about suicide 11:38 — Clark Flatt's personal mission to "fight back" 14:08 — Why CDC statistics around suicide can be misleading 18:06 — The youth suicide warning signs families and schools must never ignore 24:21 — Shifting prevention efforts toward younger children and older adults 27:38 — The role of social media, AI, and digital outreach in mental health 47:38 — Passive suicidal ideation: The next major behavioral health challenge Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] Connect with Clark Flatt: https://www.linkedin.com/company/the-jason-foundation-inc-/ [https://www.linkedin.com/company/the-jason-foundation-inc-/] | https://jasonfoundation.com [https://jasonfoundation.com] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner [https://www.linkedin.com/in/markscrivner] | https://snapshot.agency/health [https://snapshot.agency/health] Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen [https://www.linkedin.com/in/jeffskillen] | https://www.skillsetenterprises.com [https://www.skillsetenterprises.com] Connect with Lee Pepper: https://www.linkedin.com/in/leepepper [https://www.linkedin.com/in/leepepper] | https://www.neveroutmatched.com [https://www.neveroutmatched.com] Our Sponsor - Snapshot: https://snapshot.agency/health [https://snapshot.agency/health] Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Getting the Most Out of Your Agency Relationship | Part 2

In Part 2 of this MasterMined conversation, Mark Scrivner and Lee Pepper dive deeper into what happens after selecting a marketing agency partner—and why onboarding, communication, transparency, and trust determine long-term success. From setting expectations in the first 30–60 days to leveraging AI-driven efficiencies and improving collaboration between providers and agencies, this episode delivers actionable insights for behavioral health leaders navigating growth and change. The discussion also explores the future of marketing in behavioral health, the growing role of AI tools, and why agencies that educate, communicate clearly, and act as true partners will continue to outperform transactional vendor relationships. Key Moments 00:36 – Why the first 30–60 days define agency success 02:37 – Building trust through strategy sessions and onboarding 04:14 – The importance of early "quick wins" in partnerships 07:09 – Why agencies should actively seek client feedback 10:50 – How marketing teams must adapt to AI and zero-click search 13:24 – AI tools that improve accountability and communication 16:38 – Why communication failures damage partnerships 18:41 – The danger of poor timeline communication 20:21 – Why agency relationships are "like a marriage" 23:25 – The future of AI-powered marketing agencies Learn More & Connect Show Notes + Resources: snapshot.agency/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper/ | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Choosing the Right Agency Partner | Part 1

Choosing the wrong marketing agency can cost a behavioral health organization time, money, momentum, and admissions growth. In Part 1 of this two-part MasterMined series, Mark Scrivner and Lee Pepper break down the behavioral health RFP process, how to properly evaluate agency partners, and the biggest mistakes organizations make when selecting a marketing firm. Lee shares practical guidance from his experience leading marketing initiatives at Foundations Recovery Network and consulting with behavioral health organizations nationwide. From defining conversion metrics and budgeting correctly to building strong agency relationships rooted in accountability and trust, this episode gives operators a practical framework for making smarter marketing partnership decisions. If your organization is considering hiring a new agency—or struggling to get results from your current one—this episode provides actionable insights to help you avoid costly mistakes and build a stronger marketing foundation. Key Moments: 00:47 – Why choosing the wrong agency can hurt growth and operations 03:44 – The importance of documenting what success looks like 08:21 – Why agencies should present in person and on-site 10:16 – What every strong behavioral health RFP should include 15:23 – What separates a good RFP from a bad one 17:36 – Why price alone leads to poor agency decisions 19:48 – How to define agency accountability and conversion metrics 24:09 – Why the agency team matters more than the agency owner 29:09 – Major red flags during agency presentations 36:16 – The most important question every CEO should ask before signing Learn More & Connect Show Notes + Resources: snapshot.agency.com/health/mastermined [https://snapshotinteractive.com/mastermined] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner [https://www.linkedin.com/in/markscrivner] | http://snapshot.agency/health [http://snapshot.agency/health] Connect with Lee Pepper: https://www.linkedin.com/in/leepepper [https://www.linkedin.com/in/leepepper] | https://www.neveroutmatched.com [https://www.neveroutmatched.com] Our Sponsor - Snapshot: http://snapshot.agency/health [http://snapshot.agency/health]

The Future of Treatment Discovery & Building Trust

In this episode of MasterMined, Ben Camp, CEO and co-founder of Recovery.com, joins the conversation to unpack the challenges of finding ethical, transparent, and effective treatment in behavioral health. From the early days of digital marketing in addiction treatment to building a patient-first marketplace, Ben shares how Recovery.com is reshaping how individuals discover care. The discussion dives deep into industry ethics, SEO realities, data transparency, and the tension between business growth and patient-first principles. Whether you're a provider, marketer, or operator, this episode offers a candid look behind the curtain, and a forward-thinking perspective on where the field is headed. Key Moments: 00:01 – Introduction and guest background 03:06 – How Recovery.com started from an agency model 04:28 – The problem with misleading treatment search results 07:12 – Building a comprehensive, patient-first directory 09:20 – Domain strategy and scaling through acquisitions 11:05 – Cleaning up legacy content and ethical challenges 14:26 – SEO realities and adapting to Google changes 17:58 – Data accuracy, listings, and provider relationships 25:20 – Patient-first philosophy and growth strategy 35:37 – Why treatment is still hard to access today Learn More & Connect Show Notes + Resources: snapshot.agency.com/health/mastermined [https://snapshotinteractive.com/mastermined] Connect with Ben Camp: https://www.linkedin.com/in/benjamincamp/ [https://www.linkedin.com/in/benjamincamp/] | https://recovery.com [https://recovery.com] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner [https://www.linkedin.com/in/markscrivner] | snapshot.agency/health [https://snapshot.agency/health] Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen [https://www.linkedin.com/in/jeffskillen] | https://www.skillsetenterprises.com [https://www.skillsetenterprises.com] Connect with Lee Pepper: https://www.linkedin.com/in/leepepper [https://www.linkedin.com/in/leepepper] | https://www.neveroutmatched.com [https://www.neveroutmatched.com] Our Sponsor - Snapshot: snapshot.agency/health [https://snapshot.agency/health]