Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth

The Next Chapter for Marketing Technology

Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and growth. It's a look at where marketing technology is heading and what that means for the people using it every day. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising

In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ [https://equativ.com?utm_source=chatgpt.com]. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. Ben shares his perspective on advertising inside LLMs, the growing role of agentic media, and why the future of marketing depends on connecting creative, targeting, inventory, and measurement in smarter ways. It’s a practical look at where advertising is headed, what still needs to be solved, and why the open web may have a bigger opportunity than ever before. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Creating Better, Not Just More: Rethinking Creative in the AI Era

On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead to better marketing. From protecting brand consistency and defining creative excellence to building stronger feedback loops between creative, media, and measurement, Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Making the Right Moment More Valuable

In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. Brad breaks down how analyzing content at the scene level, not just the audience level, is helping brands show up at the right moment with far more relevance. From turning underutilized content libraries into high-value inventory to navigating brand safety in nuanced, real-world environments, this conversation gets into what it really takes to connect creative, context, and commerce in a way that actually performs. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

From Attribution to Intention: Asking Better Questions to Drive Real Growth

In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people. Laura shares why the industry’s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. We get into the power of better questions, the role of experimentation, and why understanding human motivation—not just clicks—leads to stronger, more meaningful results. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]