Values & Vibes

Waking a Sleeping Giant

Only Here welcomes TCU women’s basketball head coach Mark Campbell for a conversation about the rise of the program under his leadership.  Campbell and Chancellor Daniel W. Pullin discuss the program’s transformation – from 1-17 in Big 12 play the year before his arrival to consecutive Elite 8 appearances – including the evolution of the recruiting pitch, building a program to be competitive long term and the complexities of fostering trust and sustaining a healthy culture.

From Builder to Breakthrough

Only Here welcomes TCU Vice Provost for Research Reuben Burch for a conversation about the university's momentum toward R1 status and what it means for the Horned Frog community. Burch and Chancellor Daniel W. Pullin talk about why this moment matters for TCU, the progress already underway and how initiatives like AI² [https://www.tcu.edu/news/2025/new-ai-initiative-to-be-an-immediate-boost-to-tcu.php] are helping expand research and innovation across campus.

Stewarding Iconic Brands

Only Here welcomes former Mattel, Inc. Chief Brand Officer Lisa McKnight or a conversation on leading the “Barbie Renaissance” and transforming one of the world’s most iconic brands. McKnight and Chancellor Daniel Pullin explore values-driven leadership, balancing heritage with bold reinvention and what it takes to steward brands that shape culture and commerce. During her visit to TCU as a Green Honors Chair in the Bob Schieffer College of Communication, McKnight also discusses mentoring the next generation of storytellers and why authentic leadership is paramount.

Values & Vibes

Only Here welcomes TCU Vice Provost for Enrollment Management Heath Einstein to the pod to talk what student-centered growth looks like, why TCU is uniquely positioned to grow despite current headwinds, what being a values and vibes school really means and how TCU for Texans is making this incredible education available to the best and brightest in the state. As Einstein and Chancellor Daniel Pullin noted, helping Texans afford a TCU education has long been a part of the university’s DNA, and you need look no further than Nike CEO Elliott Hill to see what becomes possible with programs like this.

Hometown Teammates

Only Here welcomes Fort Worth Mayor Mattie Parker to the pod to talk about the relationship between the university and city, how both find themselves at the juncture of growth and opportunity, the financial and community aspects of big-time athletics in Fort Worth, the importance of green spaces, the intersection of experiential learning opportunities for Horned Frogs and solving real-world problems for the community, and a not-so-little TV show called “Landman”.