ProCast: A Podcast by Proscenium Events

23 - What You Don’t Understand About Your Event Budget

23 min · 25 de mar de 2026
Portada del episodio 23 - What You Don’t Understand About Your Event Budget

Descripción

In this episode we’re talking with the Head of Strategic Events at Webflow, Alyson Strickler-Vazquez. Alyson creates experiences that resonate and deliver measurable impact. She excels in designing strategies that fuse creativity with precision, using insights and analytics to maximize ROI and deliver measurable success. In this episode, she breaks down how to budget to maximize your impact, and how to negotiate to save your event thousands and thousands of dollars. This episode is filled with actionable takeaways, so hit the download button, screw your headphones on tight, and get ready to take notes.  Alyson Strickler-Vazquez [https://www.linkedin.com/in/alyson-s-347b5a21/] is an award-winning event marketing powerhouse with 15+ years of experience spanning Fortune 200 manufacturing, global travel management, and high-velocity tech. She’s built a career turning events into high-impact brand moments—scaling global meeting teams, owning multi-million-dollar portfolios, and delivering bold, immersive experiences that move audiences and the bottom line. As Head of Strategic Events at Webflow, Alyson leads the company’s flagship conference and external experience strategy, transforming creativity and storytelling into a measurable competitive advantage. Recognized as a 2024 Event Marketer Changemaker and Budget Warrior and winner of the 2025 EX Award for Best Meeting Experience, Alyson blends imaginative design with data-driven precision. She architects large-scale conferences, trade shows, activations, incentive programs, and sales kickoffs that captivate audiences and accelerate revenue. Beyond the stage, she builds enduring brand ecosystems—elevating companies globally, saving them millions through innovative strategy, and mentoring the next generation of event talent. CREDITS Hosted and Written by Jeremy Dobrish Produced by Bethany Potter Theme Music by Mike Mancini Logo design by Shraddha Maharjan Special thanks to Dossie McCraw WHERE TO FIND US Proscenium Website [https://proscenium.com/podcast?utm_source=buzzsprout-footer&utm_medium=procast-home]LinkedIn [https://www.linkedin.com/company/prosceniumnyc/] Instagram [https://www.instagram.com/prosceniumnyc/] Facebook [https://www.facebook.com/prosceniumnyc]

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27 episodios

episode 24 - How Live Events Influence Theatre, Film, and TV (and Vice Versa) artwork

24 - How Live Events Influence Theatre, Film, and TV (and Vice Versa)

We’re talking with playwright Jeremy Desmon and filmmaker Mikey Forsch. Jeremy and Mikey do creative and production work on corporate live events. And they also have successful careers in other creative mediums. In this episode, they discuss how their work in one medium affects the other. And vice versa. So hit the download button, screw your headphones on tight, and get ready to take notes. Jeremy Desmon [https://www.jeremydesmon.com/] is an award-winning writer whose work spans theatre and live entertainment. His musicals include Pump Up the Volume [https://www.jeremydesmon.com/pumpupthevolume], The Last Supper, The Oliver Experiment and the Kleban Prize-winning The Girl in the Frame. He has written live shows for Nickelodeon, Universal, Disney, Sesame Workshop and Paw Patrol, and his comedies for schools —  including Cyrano de BurgerShack, Andie Fowler’s Big-Time Bucket List and American History (in 60) among many others — are performed around the world. A graduate of Stanford and NYU/Tisch, Jeremy teaches Musical Theatre Writing at Princeton University. Michael Forsch [https://www.linkedin.com/in/michael-forsch/] is a film producer, director, and casting director who, when not on a film set, can be found helping brands perform with Proscenium in the live events industry. His latest film credits include “Ruthless” (Starring Dermot Mulroney), the horror thriller feature film “Darkest Of Lies” (nominated best supporting actor) and “Attack of The Unknown (starring Richard Greico). As a Producer, his short film “Burro” won “Best Short Film” at the 2019 Hollywood Dreams Film Festival along with several other notable awards and nominations on the film festival circuit. His feature film “The Christmas Cabin” was voted the number one Christmas Movie in Nevada in 2021 and most recently his TV show, A-list Casting [https://www.youtube.com/@A-ListCasting], won the “Best Pilot“ Grand Prize in the Silver State film festival and is currently available to stream on Youtube. CREDITS Hosted and Written by Jeremy Dobrish Produced by Bethany Potter Theme Music by Mike Mancini Logo design by Shraddha Maharjan Special thanks to Dossie McCraw WHERE TO FIND US Proscenium Website [https://proscenium.com/podcast?utm_source=buzzsprout-footer&utm_medium=procast-home]LinkedIn [https://www.linkedin.com/company/prosceniumnyc/] Instagram [https://www.instagram.com/prosceniumnyc/] Facebook [https://www.facebook.com/prosceniumnyc]

6 de may de 202639 min
episode 23 - What You Don’t Understand About Your Event Budget artwork

23 - What You Don’t Understand About Your Event Budget

In this episode we’re talking with the Head of Strategic Events at Webflow, Alyson Strickler-Vazquez. Alyson creates experiences that resonate and deliver measurable impact. She excels in designing strategies that fuse creativity with precision, using insights and analytics to maximize ROI and deliver measurable success. In this episode, she breaks down how to budget to maximize your impact, and how to negotiate to save your event thousands and thousands of dollars. This episode is filled with actionable takeaways, so hit the download button, screw your headphones on tight, and get ready to take notes.  Alyson Strickler-Vazquez [https://www.linkedin.com/in/alyson-s-347b5a21/] is an award-winning event marketing powerhouse with 15+ years of experience spanning Fortune 200 manufacturing, global travel management, and high-velocity tech. She’s built a career turning events into high-impact brand moments—scaling global meeting teams, owning multi-million-dollar portfolios, and delivering bold, immersive experiences that move audiences and the bottom line. As Head of Strategic Events at Webflow, Alyson leads the company’s flagship conference and external experience strategy, transforming creativity and storytelling into a measurable competitive advantage. Recognized as a 2024 Event Marketer Changemaker and Budget Warrior and winner of the 2025 EX Award for Best Meeting Experience, Alyson blends imaginative design with data-driven precision. She architects large-scale conferences, trade shows, activations, incentive programs, and sales kickoffs that captivate audiences and accelerate revenue. Beyond the stage, she builds enduring brand ecosystems—elevating companies globally, saving them millions through innovative strategy, and mentoring the next generation of event talent. CREDITS Hosted and Written by Jeremy Dobrish Produced by Bethany Potter Theme Music by Mike Mancini Logo design by Shraddha Maharjan Special thanks to Dossie McCraw WHERE TO FIND US Proscenium Website [https://proscenium.com/podcast?utm_source=buzzsprout-footer&utm_medium=procast-home]LinkedIn [https://www.linkedin.com/company/prosceniumnyc/] Instagram [https://www.instagram.com/prosceniumnyc/] Facebook [https://www.facebook.com/prosceniumnyc]

25 de mar de 202623 min
episode 22 - How to Make AI + Human Creativity The Winning Formula artwork

22 - How to Make AI + Human Creativity The Winning Formula

In this episode, we’re talking with Proscenium’s VP of strategy and resident expert on AI, Henry Evans. Henry blends the intelligence of AI with the creativity of human ingenuity to create memorable moments for live events. In this episode he breaks down how to think about AI in ways that are easy, actionable, and actually fun. So hit the download button, screw your headphones on tight, and get ready to take notes. With experience as varied as stage and film direction, speaker coaching, and circus production, Henry Evans [https://www.linkedin.com/in/henry-evans-creative/] is a multi-talented Creative Director. With a passion for tech-forward thinking, he is always trying to push the boundaries of innovation. Henry’s multi award-winning talents have been put to great use for clients including T-Mobile, HEINEKEN USA, Harley-Davidson, JetBlue, and TelevisaUnivision. CREDITS Hosted and Written by Jeremy Dobrish Produced by Bethany Potter Theme Music by Mike Mancini Logo design by Shraddha Maharjan Special thanks to Dossie McCraw WHERE TO FIND US Proscenium Website [https://proscenium.com/podcast?utm_source=buzzsprout-footer&utm_medium=procast-home]LinkedIn [https://www.linkedin.com/company/prosceniumnyc/] Instagram [https://www.instagram.com/prosceniumnyc/] Facebook [https://www.facebook.com/prosceniumnyc]

30 de may de 202530 min
episode 21 - How the Circus Can Re-Vitalize Your Next Event artwork

21 - How the Circus Can Re-Vitalize Your Next Event

In this episode, we’re talking with the Founder and Artistic Director of The 7 Fingers [https://7fingers.com/the7fingers], Gypsy Snider. You may not immediately think of the circus as a way to tell a story about the human condition or to better get across your messaging, but after listening to Gypsy, your perceptions just might change and expand. So hit the download button, screw your headphones on tight, and get ready to take notes. Co-founder and Artistic Director of The 7 Fingers Gypsy Snider wrote and directed Geante!, Dear San Francisco, SisterS, Réversible, Intersection, Amuse, Un Dia, Traces, and Loft. Constantly branching out into new mediums, Gypsy has choreographed televised feature performances for America’s Got Talent, Her Majesty’s Royal Variety Performance, the illusionist Darcy Oake’s Edge of Reality, and several large-scale fashion shows for Bench in the Philippines. In 2013, working with director Diane Paulus on a new vision of Pippin, she choreographed and wove circus into the revival of the Broadway musical. Gypsy’s work on Pippin earned her a Drama Desk Award and an Outer Critics Circle Award. CREDITS Hosted and Written by Jeremy Dobrish Produced by Bethany Potter Theme Music by Mike Mancini Logo design by Shraddha Maharjan Special thanks to Dossie McCraw WHERE TO FIND US Proscenium Website [https://proscenium.com/podcast?utm_source=buzzsprout-footer&utm_medium=procast-home]LinkedIn [https://www.linkedin.com/company/prosceniumnyc/] Instagram [https://www.instagram.com/prosceniumnyc/] Facebook [https://www.facebook.com/prosceniumnyc]

31 de mar de 202529 min
episode 20 - How to Make Events More Neuro-Accessible: From Broadway to Corporate artwork

20 - How to Make Events More Neuro-Accessible: From Broadway to Corporate

Making events more inclusive for neurodivergent audiences In this episode, we’re talking with Partnership Strategy & Engagement Lead of Workplace Experience at Google and Founder of The Neu Project, Megan Henshall, and Co-Founder of P3 Productions and Lead Producer of the Broadway musical How to Dance in Ohio, Sammy Lopez. Accessibility is extremely important! And it may be easier than you think. From Broadway shows to corporate events, this episode looks at simple, cost-effective ways to make your audience comfortable. So hit the download button, screw your headphones on tight, and get ready to take notes. CREDITS Hosted and Written by Jeremy Dobrish Produced by Bethany Potter Theme Music by Mike Mancini Logo design by Shraddha Maharjan Special thanks to Dossie McCraw WHERE TO FIND US Proscenium Website [https://proscenium.com/podcast?utm_source=buzzsprout-footer&utm_medium=procast-home]LinkedIn [https://www.linkedin.com/company/prosceniumnyc/] Instagram [https://www.instagram.com/prosceniumnyc/] Facebook [https://www.facebook.com/prosceniumnyc]

19 de dic de 202437 min