Hemp, Recovery and the Fitness Channel Nobody Is Talking About

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Send us Fan Mail [https://www.buzzsprout.com/2547712/fan_mail/new] Jay Ashton is the CEO and co-founder of Last Rep, an athletic recovery cocktail (ARC) built for the gym crowd, the run club, the jiu-jitsu mat and everywhere else people are moving their bodies and trying to do it right. Last Rep is not a get-high-in-a-can product. It is six calories, zero sugar, CBG, ashwagandha, L-theanine, electrolytes and a clean ingredient profile designed to let people recover the body, the mind and the social spirit all at once. Jay and I met at the AltBev Expo in Florida this year and I knew immediately this was a conversation the Ready To Drink Podcast needed to have. What we get into here goes way beyond the product. We talk about how Jay and his co-founder Steve Samson went from GPS technology and cybersecurity exits to building a THC beverage brand in under a year. We talk about why the fitness and wellness channel is the most underserved distribution lane in the alternative beverage space right now. We get into the real reason big beer opposes hemp regulation and why it has nothing to do with child safety. We talk about the dispensary model versus the liquor store model, who the actual consumer is and why the hemp beverage industry needs to stop bashing alcohol if it wants to win over the soccer mom with the Prosecco. I also go on record about what I told Congress in DC, what the Wine and Spirits Wholesalers of America just did and why the craft beer playbook is being run again right now on this industry word for word. Topics covered: functional drinks marketing, athletic recovery beverages, drink entrepreneurship, THC beverage brand building, functional drink brands, growth strategies for beverage startups, sales strategies in the fitness and wellness channel, mindful drinking, hemp industry regulation and the alternative beverage category. Check out LastRepARC.com Connect with Jay on Linkedin: https://www.linkedin.com/in/jason-ashton-/ Instagram - @LastRepARC Facebook - Last Rep TikTok - @LastRepARC Host: Nate Fochtman, Founder of The FreeMind Group Follow Ready To Drink Podcast: Spotify | Apple Podcasts | YouTube | ReadyToDrinkPodcast.com Support the show [https://www.buzzsprout.com/2547712/support] Presented by The FreeMind Group - FMGStrategy.com

Cannabis Beverage Certification, Sober Founders and the Hemp Beverage Revolution | Leigh Gall

Send us Fan Mail [https://www.buzzsprout.com/2547712/fan_mail/new] Leigh Gall is the co-founder of Cannabis Beverage Certification and host of The Enlightened Buzz on YouTube, the leading education channel for THC beverages. She came up at Boston Beer, spent years in national accounts and distributor training, got sober, and then helped build the first professional certification program for hemp infusion in the beverage industry. This is her story. In this episode, Leigh and Nate break down why education is the single biggest gap in the hemp beverage category right now, what happens when an untrained retail rep sends a consumer home with the wrong product, and why the cannabis beverage certification model mirrors what Cicerone and Sommelier programs did for craft beer and wine. They also get into the honest conversation most people in this industry avoid: what it means to be a sober founder in the adult beverage world, why both of them left alcohol behind after careers built inside it, and what that actually looks like on the sales floor, at conferences and in distributor meetings. Leigh shares the story behind distributor partners Tryon, Badger Wholesalers and Opici Wine Group certifying entire sales forces, why Climbing Kites built education into their onboarding from day one and what the "Dylan on Aisle 7" framework means for the long-term trajectory of the functional drinks market. They also cover the three-tier distribution argument for HB2309 in Pennsylvania, why the same system that governs beer can and should govern hemp beverages and what drink entrepreneurship looks like when you are building a category that did not exist three years ago. Topics covered: * Cannabis beverage certification and the Cicerone comparison * Hemp infusion education for distributors and retailers * Why alcohol sales are declining across beer, wine and spirits * GLP-1 drugs, the Bud Light effect and portfolio diversification * Sober founders in the adult beverage pairing space * Building a two-hour course that pays for itself in the first week * Tryon Distributing, Badger Wholesalers and Opici Wine Group as case studies * Visionary entrepreneurship and being comfortable being misunderstood * HB2309, the three-tier system and the regulation argument for hemp * Functional drinks trends and the consumer education gap Connect with Leigh LinkedIn: linkedin.com/in/leighgall Cannabis Beverage Certification: cannabevcertification.com The Enlightened Buzz on YouTube: youtube.com/@enlightenedbuzz Host: Nate Fochtman | The FreeMind Group Ready To Drink Podcast drops new episodes weekly. Subscribe, leave a review and share this with a distributor rep or retailer that needs to hear it. Pennsylvania breweries, distributors and retailers: get behind House Bill 2309. Learn more at iwantmythc.com Support the show [https://www.buzzsprout.com/2547712/support] Presented by The FreeMind Group - FMGStrategy.com

20 de may de 202658 min

Hemp, Recovery and the Fitness Channel Nobody Is Talking About | Jay Ashton, Last Rep

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