Smart in Public

Your Avatar Will See You Now with Joe Ciarallo, Head of US Communications at Synthesia

AI video is everywhere, and in this episode, The Katies welcome Joe Ciarallo, Head of US Communications at Synthesia, to pull back the curtain on what it takes to build a brand in one of the most scrutinized corners of enterprise AI. We get into the messy, useful stuff: how Synthesia is rethinking corporate training, why media training with AI avatars is quietly becoming a comms team's secret weapon, and how to cut through AI hype when your entire category is the hype. Joe also shares hard-won lessons from Buddy Media's acquisition by Salesforce and the Salesforce IPO — and what those moments taught him about narrative-building for founders who don't fit a tidy mold. Plus: where AI security and governance fit into the trust equation, why judgment and taste are the skills that aren't going anywhere, and how comms teams can use AI to streamline the boring stuff without losing the human element. If you work in communications, lead an AI startup, or are trying to figure out where AI adoption actually pays off in your business, this one's for you. What we cover: * Why trust and security sit at the center of AI video adoption * Building a narrative for a unique founder (and a category that's still being defined) * Practical AI use cases in corporate communication — from media training to keynote prep * AI hype vs. reality: what's actually working in comms right now * The future of content creation, and why the human element still matters Chapters * 02:33 Career Insights and Decision-Making in Comms * 05:28 Understanding AI Video and Its Applications * 08:39 Building a Narrative for a Unique Founder * 11:44 Navigating Industry Commentary and Stakeholder Engagement * 14:47 Trust and Ethics in AI Video Technology * 17:36 The Evolution of Trust in Video Media * 20:45 Innovative Approaches to Corporate Training * 23:35 Media Training Use Case and Its Impact * 24:11 Cutting Through the AI Hype * 25:35 Media Training with AI Avatars * 27:06 The Role of AI in Spokesperson Preparation * 28:52 AI for One-Off Interviews and Keynote Practice * 29:58 The Importance of Live Interaction in Training * 32:34 AI Hype vs. Reality in Communications * 34:35 AI's Role in Streamlining Communications Tasks * 37:37 The Human Element in AI-Driven Communications * 39:54 The Future of Content Creation with AI * 43:33 Innovative Use Cases for AI in Communications Resources mentioned: * Synthesia — https://www.synthesia.io/ [https://www.synthesia.io/] * Taylor Lorenz on AI and likeness — https://www.vanityfair.com/news/2023/09/taylor-lorenz-ai-likeness-privacy [https://www.vanityfair.com/news/2023/09/taylor-lorenz-ai-likeness-privacy] Connect with us on: * Instagram [https://www.instagram.com/smartinpublicpod/?hl=en] * TikTok [https://www.tiktok.com/@smartinpublicpod?is_from_webapp=1&sender_device=pc] * Web [https://www.smartinpublicpod.com/] Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

AI + Comms is a Vibe with Senka Hadzimuratovic, Head of Comms at Lovable

What happens when your company moves so fast that your communications strategy is already outdated by the time you ship it? That's the reality at Lovable — the AI-native company that's making software creation accessible to anyone, anywhere. And their Head of Communications, Senka Hadzimuratovic, is living it in real time. In this episode, Boysen sits down with Senka for an honest conversation about what it actually takes to do comms inside a company that's rewriting the rules for how everything we knew about business, technology, and the systems we use for them. Some highlights from an episode that is one long highlight: 🤖 AI can honestly be so fun for comms. Senka breaks down how she's using AI for storytelling, measurement, and strategic messaging in ways most communications teams aren't even thinking about yet. 🏎️ Speed as a communications crisis. When your product ships faster than your narrative can keep up, what do you anchor to? Senka's answer might surprise you. 😶 Numb to the hype. Are people are tuning out AI announcements and how do we grab their attention if that's the case? 🎯 Core narratives are still a survival tool. In a fast-growth environment, the discipline to keep coming back to your foundational message is what separates strategic communicators from reactive ones. 💡 Authenticity isn't soft — it's structural. When you're building for a young workforce that has a finely tuned BS detector, how you say things matters as much as what you say. Balancing innovation with strategic control isn't a compromise — it's the whole job now. Chapters * 01:49 - Senka's Career Journey in Communications * 03:45 - Understanding Lovable and Its AI Capabilities * 05:34 - Leveraging AI in Communications * 09:10 - The Fast-Paced Environment of AI Companies * 10:54 - Establishing Core Narratives in a Rapidly Changing Landscape * 13:37 - Mindset Shifts in Communications with AI * 16:45 - Navigating Skepticism and Backlash in AI Narratives * 20:16 - The Role of Storytelling in AI Companies * 24:08 - Emerging Trends in AI and Communications * 28:18 - The Impact of Vibe Coding on Job Creation * 30:05 - AI and the Future of Communication Roles * 31:48 - Managing Innovation in a Young Workforce * 34:07 - Balancing Control and Freedom in Communication * 36:49 - The Importance of Strategy in a Changing Landscape * 38:30 - Authenticity in AI Communication * 40:04 - The Role of Relationships in Communications * 45:01 - Embracing Change and the Future of Comms 🔗 Connect with Senka: linkedin.com/in/senka-hajimirovich [https://linkedin.com/in/senka-hajimirovich] 🔗 Check out Lovable: lovable.ai [https://lovable.ai] 🔗 Follow Katie: linkedin.com/in/katieboysen [https://linkedin.com/in/katieboysen] Enjoying Smart in Public? Subscribe, leave a review, and share with the comms person in your life who needs to hear this. Connect with us on: * Instagram [https://www.instagram.com/smartinpublicpod/?hl=en] * TikTok [https://www.tiktok.com/@smartinpublicpod?is_from_webapp=1&sender_device=pc] * Web [https://www.smartinpublicpod.com/] Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

Pack your career go bag with Daniel Méndez Aróstica

If you've been quietly doom-scrolling job boards and wondering if it's just you — it's not. The communications job market is genuinely hard right now, and nobody's being fully honest about why and what to do. Daniel Méndez Aróstica built #CommsJobs because he lived it. After making the leap from Chile to the US, he found himself navigating an overwhelming system and decided to fix it for everyone else too. What started as a hashtag became one of the most useful communities for communicators in transition. In this episode, Daniel gets real about what's actually happening in the market, why job descriptions are becoming increasingly disconnected from reality, and what the hidden job market actually means in 2026. What we get into: 🌎 How Daniel built a global community of comms pros 20k+ strong 💼 The brutal truth about the current communications job market — and why the "it'll bounce back" crowd might be wrong 🤝 Why "network when you don't need anything" isn't just a platitude and what that actually looks like in practice 🤖 AI's real impact on hiring in communications (and how to use it before it uses you) 🎯 How to find the jobs that never get posted and why following real people beats job boards every time The candidates landing roles right now aren't the most qualified — they're the most prepared. There's a difference, and Daniel explains exactly what it looks like. Whether you're actively searching, quietly considering your options, or trying to future-proof your career, this one's worth your full attention. Connect with us on: * Instagram [https://www.instagram.com/smartinpublicpod/?hl=en] * TikTok [https://www.tiktok.com/@smartinpublicpod?is_from_webapp=1&sender_device=pc] * Web [https://www.smartinpublicpod.com/] Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

What Happens When PR People Stop Complaining and Start Building

What does it actually take to build an AI product for an industry that's still figuring out what AI means for its future? Michelle Masek and Nadia Jamshidi didn't wait around for someone else to answer that question. As co-founders of Honey Jar — an AI co-pilot built specifically for PR and communications — they're in the middle of one of the most interesting experiments in the industry right now: betting that the practitioners who feel most disrupted by AI are actually the ones who'll benefit most from it. In this episode, the Katies get into the real story behind Honey Jar including the messy, honest account of what it's like to build a comms tool while navigating a VC landscape that doesn't always understand what communications professionals actually do all day. We cover: 🍯 Why Honey Jar exists — and what early users are saying about it (including the feedback that stung) 🤖 The hallucination problem nobody wants to talk about — LLMs are impressive and unreliable in equal measure. Michelle and Nadia are refreshingly direct about what that means for PR practitioners trying to use AI tools responsibly. 📱 Who this is actually built for — solo PR pros and early-stage founders are the underserved sweet spot here, and the case they make is hard to argue with 💰 What it's like pitching a PR tool to VCs — spoiler: investors who've never had to write a press release at 11pm have some... interesting takes on the market opportunity 🔄 The evolving role of young professionals — how the next generation of comms practitioners is already reshaping what this work looks like "The future is applied AI for every profession." Not AI as a replacement — AI as infrastructure. The comms professionals who figure out how to build on top of that infrastructure are the ones who'll matter in five years. We're in a moment of rapid AI-driven change, and the tools are still catching up to the vision. Honey Jar is an early bet on where the industry is going — and this conversation is a useful window into both the opportunity and the very real challenges of getting there. Whether you're a solo practitioner trying to compete with larger agencies, a founder who can't afford a full comms team yet, or a communications leader figuring out your AI strategy, this episode has something uncomfortable and useful for you. Connect with us on: * Instagram [https://www.instagram.com/smartinpublicpod/?hl=en] * TikTok [https://www.tiktok.com/@smartinpublicpod?is_from_webapp=1&sender_device=pc] * Web [https://www.smartinpublicpod.com/] Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

The Art of the Deal: PR Agency Edition w/ Highwire's Michael O'Brien & Cortney Stapleton

This week, the Katies sit down with Michael O’Brien, CEO of Highwire, and Cortney Stapleton, Chief Strategy & Business Officer at Highwire (and former CEO of The Bliss Group), to unpack what really happens when PR agencies merge. We go behind the January acquisition of The Bliss Group by Highwire and explore: * Why agency consolidation doesn’t mean the agency model is dying * How they managed talent through the transition (and avoided the typical post-acquisition talent exodus) * What clients cared about most during this kind of change * How AI and technology are reshaping PR work, tech stacks, and junior roles * What the agency of the future looks like — from mid-sized independents to global behemoths If you’re an agency leader, an in-house comms pro, or a junior practitioner wondering what an acquisition means for your job (and your career), this conversation is a candid, practical look at the future of PR agencies. Chapters * 00:00 - Introduction to the Future of PR Agencies * 01:19 - The Acquisition Journey: Insights from Highwire and Bliss Group * 06:26 - Cultural Integration and Team Dynamics Post-Acquisition * 08:42 - Managing Talent During Transitions: Transparency is Key * 14:56 - Client Reactions and Expectations During Acquisitions * 20:39 - The State of the Agency Model: Myths and Realities * 23:44 - Navigating the Talent Market in a Changing Landscape * 23:54 - Navigating Agency Consolidation and Talent Retention * 27:55 - The Role of AI in Agency Innovation * 34:10 - Future of Agency Landscape and Technology Integration * 40:44 - Evolving Roles and Skills in the Agency World * 43:40 - Challenges and Opportunities in the Age of AI Connect with us on: * Instagram [https://www.instagram.com/smartinpublicpod/?hl=en] * TikTok [https://www.tiktok.com/@smartinpublicpod?is_from_webapp=1&sender_device=pc] * Web [https://www.smartinpublicpod.com/] Have a topic or a guest idea? Email us at hello@smartinpublicpod.com