E2 - Building A Generator Business That Lasts w/Jesse Rack

E6 - Sell More Units with Payment Options

Sponsors: Netgain SEO – https://netgainseo.com [https://netgainseo.com] Precast Pads – https://precastpads.com [https://precastpads.com] TSSG Field Tested Live – https://tssgcoaching.com [https://tssgcoaching.com] Description: In this episode of Stop Blaming the Leads, Chris breaks down one of the biggest missed opportunities in generator sales: payment options. Too many dealers are still presenting one big number, watching the customer hesitate, and then blaming price, the lead, or the market. The reality is that most customers don’t need a cheaper option. They need a clearer way to make the decision. Chris shares his personal experience with payments, where they helped him win more deals, where he struggled with them early on, and how dealers should be using payment options throughout the entire sales process. This episode covers how to introduce payments before the appointment, how to present them during the in-home consultation, and how to use them after the appointment when the customer doesn’t say yes right away. If you’re selling generators and not making payment options a consistent part of your process, this episode is for you. Stop blaming the leads and start helping customers find a way to say yes.

E5 - Close More Deals at the Table

Sponsored by TSSG (tssgcoaching.com [http://tssgcoaching.com]) and NetGain (netgainseo.com [http://netgainseo.com]) Average close rates are dropping across the generator industry, and most dealers are blaming the leads. In this episode of Stop Blaming the Leads, Chris Stilwell breaks down the real reason your sales team isn't closing in the home, and it has nothing to do with the customer. After winning the Generac Compass Award and building TSSG into a coaching company that works with 150+ residential generator dealers nationwide, Chris has seen the same five mistakes kill deals over and over again. This episode lays them all out and shows you exactly how to fix them. You'll learn why "every appointment is different" is a lie your team tells itself, the non-negotiable tools every rep should walk in with, and how to take control of the in-home consultation in the first five minutes. Chris breaks down the questions that replace info-dumping and actually close deals, why verbal-only presentations are costing you money, and the payment conversation you're avoiding, along with what it's costing you every month you keep avoiding it. Stop blaming the leads. Fix what's happening in the home. Connect with TSSG: 🌐 tssgcoaching.com [http://tssgcoaching.com] 📩 Work with us on sales process, service systems, and revenue growth for your generator dealership. This episode is sponsored by TSSG, the industry's leading coaching company helping residential generator dealers build proven sales processes, service systems, and the operational structure needed to close more deals and drive more revenue. Learn more at tssgcoaching.com [http://tssgcoaching.com]. This episode is also sponsored by NetGain, the SEO and digital marketing partner trusted by home service businesses to generate real, qualified leads through search rankings that actually convert. Learn more at netgainseo.com [http://netgainseo.com].

E4 - Maximizing Powerplay Leads

Sponsors: TSSG Coaching – https://tssgcoaching.com [https://tssgcoaching.com] Get tickets for Field Tested Live in Charlotte, NC on June 3rd Precast Pads – https://www.precastpads.com [https://www.precastpads.com] Industry-leading generator pad solutions built for durability, speed, and a clean professional install Description: PowerPlay leads are some of the highest-intent opportunities in the Generac network, yet most dealers struggle to convert them. In this episode, I break down why these leads are so valuable, where the process is breaking down across the industry, and what needs to change in how they’re handled from first contact through appointment setting. If you’re getting these leads and not seeing results, this episode will show you why.

E3 - The Phone Call That Converts

If your team is struggling to close deals, it might not be your leads… it might be your phone calls.In this episode, we break down the most overlooked (and most important) part of your sales process: the intake phone call. Learn how to turn missed opportunities into booked appointments, increase your close rate, and stop wasting high-quality leads.If you're in the generator, HVAC, or home service space—this is a must-listen.

E2 - Building A Generator Business That Lasts w/Jesse Rack

In this episode, we sit down with Jesse Rack, CEO of Rack Electric in Boca Raton, Florida, to talk about what it really takes to build an electrical and generator business that stands the test of time. Jesse shares the story behind Rack Electric’s growth, the lessons learned along the way, and the principles that have helped them create a company built for the long haul—not just quick wins. We dive into the realities of scaling a service business, building the right team, maintaining quality as you grow, and navigating the changing landscape of the generator industry. Whether you're an electrical contractor, generator dealer, or business owner trying to build something that lasts, this conversation is packed with practical insights from someone who’s been in the trenches. In this episode, we cover: * Jesse’s journey growing Rack Electric * What separates businesses that last from those that burn out * Hiring, leadership, and building the right culture * Lessons learned from years in the electrical and generator industry * Advice for contractors looking to scale their business If you're serious about building a generator or electrical business that lasts, this episode is for you.