The ABCs of SBC

It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need?  In this episode, Qali speaks with experts working to improve Mental Health and Psychosocial Support across Africa. Listen in to see what methods, interventions and priorities are driving mental health programmes in societies where challenges such as stigma take precedent. Guests (in order of appearance) * Sergiy Prokhorov, SBC Specialist, Previously UNICEF Eastern and Southern Africa Regional Office (ESARO) * Joanne Lee, Mental Health Specialist, UNICEF ESARO * Bhai Shelly, SBC Specialist, UNICEF Rwanda Resources (in order of mention) * Mental health of adolescents [https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health], World Health Organization * Concern grows in Kenya after alarming rise in suicide cases [https://www.theguardian.com/global-development/2021/aug/10/concern-grows-in-kenya-after-alarming-rise-in-suicide-cases], The Guardian * UNICEF SBC Toolkit for Mental Health and Psychosocial Support [https://www.sbcguidance.org/do/unicef-sbc-toolkit-mental-health-and-psychosocial-support-mhpss] * Talking in Circles (pg. 24) in UNICEF’s latest issue of Change Magazine [https://www.sbcguidance.org/vision/change-magazine] The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only. The ABCs of SBC is hosted by Qali Id [https://www.linkedin.com/in/qaliid/] and produced and developed by Helena Ballester Bon [https://www.linkedin.com/in/helena-ballester-bon-5ba18730/] in partnership with Common Thread [https://gocommonthread.com/]. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! [https://www.sbcguidance.org/vision/change-magazine] For more information about UNICEF SBC, check out the programme guidance. [https://www.sbcguidance.org/] Have a question, comment or story idea, please contact sbc@unicef.org

How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication? In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value and how they operate. In this episode, Qali speaks with SBC practitioners in South Sudan, Nicaragua and Afghanistan to explore what localization looks like in action. Guests (in order of appearance) * Gema Espinoza, SBC officer at UNICEF Nicaragua * Emma Mafara, SBC specialist at UNICEF South Sudan * Rahmatullah Niazmal, SBC Specialist at UNICEF Afghanistan Resources (in order of mention) * SBC WORKS! Using the Behavioural and Social Driver Model to Address Gender Inequity for COVID-19 Vaccination in South Sudan [https://unicef.us7.list-manage.com/track/click?u=0facd50c5451f73451977ef2c&id=319d91ed95&e=d243a79bba] * HCD4health [https://www.hcd4health.org/] * Guía de Reflexiones Bíblicas para el cuidado de la Infancia y las Familias [https://www.unicef.org/nicaragua/informes/gu%C3%ADa-de-reflexiones-b%C3%ADblicas-para-el-cuido-de-la-infancia-y-las-familias] * Finding the Missing Link: Improving Vaccination Coverage in Zero Dose Communities [https://clearinghouse.unicef.org/sites/ch/files/ch/sites-PD-Health-Knowledge%20UNICEF%20Health-Immunization-SBC-UNICEF%20-%20HCD%20Capacity%20Building%20-%20Final%20Report%20-%20Apr%202024-2.0.pdf] * Grandmothers for the greater good, UNICEF Afghanistan [https://www.unicef.org/afghanistan/stories/grandmothers-greater-good] * A polio survivor working against all odds to save lives for others, UNICEF South Sudan [https://www.unicef.org/southsudan/stories/polio-survivor-working-against-all-odds-save-lives-others] * Integrated Community Mobilization Network, UNICEF South Sudan [https://www.unicef.org/southsudan/reports/integrated-community-mobilization-network-icmn] * Reimagining Progress (p.60) in UNICEF’s latest issue of Change Magazine [https://www.sbcguidance.org/vision/change-magazine] The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only. The ABCs of SBC is hosted by Qali Id [https://www.linkedin.com/in/qaliid/] and produced and developed by Helena Ballester Bon [https://www.linkedin.com/in/helena-ballester-bon-5ba18730/] in partnership with Common Thread [https://gocommonthread.com/]. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! [https://www.sbcguidance.org/vision/change-magazine] For more information about UNICEF SBC, check out the programme guidance. [https://www.sbcguidance.org/] Have a question, comment or story idea, please contact sbc@unicef.org

How do you say hello? Do you shake hands? Do you give a kiss on either cheek? Do you bend at the waist to give a bow? These gestures are automatic. We may not even notice we do them at all.   This episode is about Social Norms, the unwritten rules that dictate everything we do - from how we greet each other to how we raise and view our children. Can Social and Behaviour Change (SBC) help protect children from harmful practices held together by deeply entrenched social norms?  In this episode, Qali speaks with experts who have dedicated their lives to researching and working with communities to prevent harmful practices upheld by social norms. Guests (in order of appearance) * Zemzem Shikur, Child Protection Specialist and Focal Point for Community Engagement at UNICEF Ethiopia * Dr. Ben Cislaghi, Humanising Development Collective [https://www.humanisingdevelopment.org/] and Child Frontiers [https://www.childfrontiers.com/] * Joyce Odame, Child Protection Officer and SBC Focal Point for Community Engagement at UNICEF Ghana  * Josue Ango, Child Protection Officer at UNICEF Burkina Faso Resources (in order of mention + more!) * Female Genital Mutilation (FGM), UNICEF Data [https://data.unicef.org/topic/child-protection/female-genital-mutilation/#:~:text=Over%20230%20million%20girls%20and%20women%20worldwide%20have%20undergone%20female%20genital%20mutilation] * Using social norms theory for health promotion in low-income countries [https://academic.oup.com/heapro/article/34/3/616/4951539] * Directoriate engages Communities on child Marriage [https://gna.org.gh/2023/12/directorate-engages-communities-on-child-marriage-in-new-takoradi/] * See Married off in Mozambique (pg. 20) and Talking in Circles (pg. 24) for interventions that deal with social norms in UNICEF’s latest issue of Change Magazine [https://www.sbcguidance.org/vision/change-magazine] * Social Norms Tool [https://www.sbcguidance.org/do/social-norms] * For an easy overview of social norms are and are not, see Defining Social Norms and Related Concepts (UNICEF, 2021) * English [https://www.unicef.org/media/111061/file/Social-norms-definitions-2021.pdf] * French [https://www.unicef.org/media/114436/file/Social-norms-definitions-French.pdf] The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only. The ABCs of SBC is hosted by Qali Id [https://www.linkedin.com/in/qaliid/] and produced and developed by Helena Ballester Bon [https://www.linkedin.com/in/helena-ballester-bon-5ba18730/] in partnership with Common Thread [https://gocommonthread.com/]. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! [https://www.sbcguidance.org/vision/change-magazine] For more information about UNICEF SBC, check out the programme guidance. [https://www.sbcguidance.org/] Have a question, comment or story idea, please contact sbc@unicef.org

Systems - you may not see them or feel them but they’re there. When vaccines feel out of reach or voting too arduous a task, it means our systems may need some TLC, R&D and perhaps, SBC? If you’ve ever wondered about the systems that get vaccines to your arm, mail to your door, and food on your plate - this episode is for you. Qali speaks with Vincent Petit [https://www.linkedin.com/in/vincent-petit-unicef/], Global Lead of Social and Behaviour Change (SBC) at UNICEF on why SBC is key to strengthening our systems and preparing for the crises to come.  Resources (in order of mention) * Pandemic preparedness and COVID-19: an exploratory analysis of infection and fatality rates, and contextual factors associated with preparedness in 177 countries, from Jan 1, 2020, to Sept 30, 2021 [https://www.thelancet.com/journals/lancet/article/piis0140-6736(22)00172-6/fulltext] * System Strengthening [https://www.sbcguidance.org/understand/systems-strengthening] Keep an eye our for the launch of UNICEF SBC’s upcoming magazine on sbcguidance.org [http://sbcguidance.org/] or follow Vincent on LinkedIn [https://www.linkedin.com/in/vincent-petit] for updates. The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only. The ABCs of SBC is hosted by Qali Id [https://www.linkedin.com/in/qaliid/] and produced and developed by Helena Ballester Bon [https://www.linkedin.com/in/helena-ballester-bon-5ba18730/] in partnership with Common Thread [https://gocommonthread.com/]. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! [https://www.sbcguidance.org/vision/change-magazine] For more information about UNICEF SBC, check out the programme guidance. [https://www.sbcguidance.org/] Have a question, comment or story idea, please contact sbc@unicef.org

Every year, world leaders convene at the UN Climate Change Conference to discuss the urgency of climate change and the need for equitable, people-centred solutions. Could Social and Behaviour Change (SBC) have the chops to tackle such a massive challenge? Can SBC shed some light on the age-old debate on individual change versus system change to reduce emissions?  In this episode, Qali speaks with experts to understand what SBC can tell us about how to navigate an issue that affects us all, but certainly not in the same ways.  Guests (in order of appearance) * Mónica Wills-Silva [https://www.linkedin.com/in/m%C3%B3nica-wills-silva-a41b0564/], Director of International Programmes EMEA at the Behavioural Insights Team * Kash Ramli [https://www.linkedin.com/in/kashramli/], Senior Advisor for Behavioral Science at UNICEF * Xaher Gul [https://www.linkedin.com/in/xgul/], Public Health Physician and Development Practitioner * Jon Bonifacio [https://jamzbonifacio.medium.com/], Environmental Activist and National Coordinator of Kalikasan People's Network for the Environment * Georgina Avlonitis [https://www.linkedin.com/in/georgina-avlonitis-5a2b5742/], Urban Ecologist and Programme Manager at UNEP Resources (in order of mention) * Climate Change Fact sheet (WHO) [https://www.who.int/news-room/fact-sheets/detail/climate-change-and-health] * António Guterres’s Speech at COP27 [https://www.youtube.com/watch?v=WoK7L5pxQFA] * How to build a Net Zero society [https://www.bi.team/publications/how-to-build-a-net-zero-society/] * William Ruto’s Speech at COP28 [https://www.youtube.com/watch?v=y7qxKIDCn-8] * Kalikasan People's Network for the Environment [https://kalikasan.net/] The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only. The ABCs of SBC is hosted by Qali Id [https://www.linkedin.com/in/qaliid/] and produced and developed by Helena Ballester Bon [https://www.linkedin.com/in/helena-ballester-bon-5ba18730/] in partnership with Common Thread [https://gocommonthread.com/]. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! [https://www.sbcguidance.org/vision/change-magazine] For more information about UNICEF SBC, check out the programme guidance. [https://www.sbcguidance.org/] Have a question, comment or story idea, please contact sbc@unicef.org