The ABQ Accent | EP 47 - Dr. Shelle Sanchez, Director, CABQ Arts and Culture & Tania Armenta, CEO, Visit ABQ
Dr. Shelle Sanchez, Director, CABQ Arts and Culture & Tania Armenta, CEO, Visit ABQ All combined, Shelle and Tania have been supporting ABQ, visitors, and the arts for over 60 years. Here we focused on their collaboration to celebrate the National Route 66 Centennial. The highlight of this celebration is Route 66 Remixed, an “arts fieldtrip” across 18 miles of Rt 66 here in ABQ – 26 stops, 18 interactive experiences with poetry, sculptures, etc. You can find the hand-drawn map guide at the ABQ Visitor’s Center, libraries, and Blake’s. Thanks to a massive marketing campaign, during the Centennial they expect to welcome national and international travelers even among several big events happening nation-wide (read: World Cup). There will be special events, local wines (!), fun swag and all of it can be found on the website for which a great investment was made. This inter-generational experience “celebrates and enhances the quality of life along with bringing in outside dollars – all while highlighting artists to tell that story.” An extra fun not: Babies born at Presbyterian, on Rt 66 get a Rt 66 onesie! We highly encourage locals to check out Route 66 Remixed installments first-hand – and, see how this whole celebration sets the stage for our future, too. Shelle and Tania are sure to express their gratitude to the teams behind this effort - arts agencies, governments, sponsors, property owners etc – because you can “never to big things by yourself.” Everything here: Route66abq.com