The HR & CQ Show
Send us Fan Mail [https://www.buzzsprout.com/2393572/fan_mail/new] In this episode of The HR & CQ Show, recorded live at Ru’ya 2025 at Dubai World Trade Centre, Emma and Sarah sit down with Nashfi Qureshi, Director of Marketing at Bayt.com, the Middle East’s largest job platform. With more than 25 years in the region, Bayt.com has transformed how organisations hire and how job seekers navigate the market. Nashfi gives us a behind-the-scenes look at how AI is reshaping recruitment—making job descriptions smarter, CV searches faster, and candidate screening more culturally aligned. In this episode, we unpack: 🔹 How Bayt.com is using AI to streamline job posting, enhance CV searches, and power new video-based screening tools. 🔹 Why cultural values and organisational fit remain critical—and how AI attempts to interpret facial expressions, communication patterns, and values alignment. 🔹 The real challenges of Emiratisation—especially for SMEs—and how Bayt supports employers with personalised assistance, national talent pools, and government-aligned filtering tools. 🔹 How job seekers can prepare for AI-enhanced recruitment, from tailoring CVs to practising AI-driven interviews. 🔹 The growing tension between AI-generated CVs/interview answers and the need for genuine human assessment. 🔹 Whether AI might lead to more misplacements—or if new tools will actually strengthen the accuracy of hiring decisions. This conversation blends HR insights, the future of recruitment tech, and practical guidance for both employers and job seekers navigating an evolving market. If you’re interested in AI, talent acquisition, Emiratisation, or the future of work in the GCC, this episode is packed with value. This episode was brought to you by Sarah Brooks [https://www.linkedin.com/in/sarahbrooks-hr-passionate/] and Emma Jordaan [https://www.linkedin.com/in/emma-jordaan/] Sarah Brooks is a CIPD-qualified HR professional and the Founder and Managing Director of Fikrah HR, a UAE-based consultancy specialising in strategic talent management, organisational development, and positive workplace cultures. With nearly three decades of HR and business experience across the UK and GCC, she supports SMEs with innovative HR solutions that drive employee engagement and organisational effectiveness and compliance. Recognised among the top 101 global HR minds at the World HR Congress in 2019 and 2020, Sarah’s expertise spans the full employee lifecycle, including recruitment, onboarding, policy development, and performance management. She is also the co-host of The HR & CQ Show podcast, where she discusses HR trends and cultural intelligence in the UAE. Sarah has also been featured on Dubai Eye Business Breakfast radio show discussing hot topics regarding employer health & safety obligations and remote work challenges and is currently working towards the launch of Gigit, which will connect UAE based fractional & project workers with opportunities. Emma Jordaan is the Founder and CEO of Infinite Consulting, a Dubai-based consultancy specialising in learning and development strategy and Cultural Intelligence (CQ). With over 20 years’ experience across ...
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