The IGNITE Podcast with Josh Stone

Upgrade Your Identity, Or Forever Stay Stuck Where You Are Right Now | EP 169

14 min · 4 de may de 2026
Portada del episodio Upgrade Your Identity, Or Forever Stay Stuck Where You Are Right Now | EP 169

Descripción

If you have been trying to grow your consultancy for a while and keep hitting the same ceiling, dealing with the same problems, and wondering why nothing is really shifting — this episode is going to give you a very different answer to why. In this episode I break down why businesses don't outgrow their owners, what it actually means to upgrade your identity as a business owner, and the practical shift you need to make to start leading at the level your business actually needs. I also share the story of Jordan, a Boardroom member who 5X'd his revenue in a single year. Not through a new strategy. Through an identity shift. He decided to show up differently, hired the people the business needed, went after better clients, and backed himself — before the results had even shown up. Inside this episode we cover: - Why you can't grow a business beyond the version of you running it - How your identity determines what you say yes to, what you tolerate, and how you spend your time - Why upgrading your identity is a decision, not a destination - How to define what the next version of you actually looks like - What Jordan did to 5X his revenue in twelve months If you run an engineering or built environment consultancy and feel like you keep hitting the same ceiling, this episode will show you exactly where to look first. 👉 Check out our $10M+ Consultancy Roadmap Training. It’s a step-by-step guide to help you move from wherever you are now — whether that’s $1M, $3M, $5M or $10M and beyond — and build a business you can genuinely be proud of - https://youtu.be/qhusAlo3msw?si=JHK1JjXMMgJO08Hw [https://youtu.be/qhusAlo3msw?si=JHK1JjXMMgJO08Hw]

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episode Upgrade Your Identity, Or Forever Stay Stuck Where You Are Right Now | EP 169 artwork

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If you have been trying to grow your consultancy for a while and keep hitting the same ceiling, dealing with the same problems, and wondering why nothing is really shifting — this episode is going to give you a very different answer to why. In this episode I break down why businesses don't outgrow their owners, what it actually means to upgrade your identity as a business owner, and the practical shift you need to make to start leading at the level your business actually needs. I also share the story of Jordan, a Boardroom member who 5X'd his revenue in a single year. Not through a new strategy. Through an identity shift. He decided to show up differently, hired the people the business needed, went after better clients, and backed himself — before the results had even shown up. Inside this episode we cover: - Why you can't grow a business beyond the version of you running it - How your identity determines what you say yes to, what you tolerate, and how you spend your time - Why upgrading your identity is a decision, not a destination - How to define what the next version of you actually looks like - What Jordan did to 5X his revenue in twelve months If you run an engineering or built environment consultancy and feel like you keep hitting the same ceiling, this episode will show you exactly where to look first. 👉 Check out our $10M+ Consultancy Roadmap Training. It’s a step-by-step guide to help you move from wherever you are now — whether that’s $1M, $3M, $5M or $10M and beyond — and build a business you can genuinely be proud of - https://youtu.be/qhusAlo3msw?si=JHK1JjXMMgJO08Hw [https://youtu.be/qhusAlo3msw?si=JHK1JjXMMgJO08Hw]

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