The Inspired Stories Podcast
đ§ From Cold Press Kitchen to $300 Million Exit: Jeff Churchâs Entrepreneurial Journey Jeff Church, co-founder of Suja Juice and founder of CPG Founders Group and Dream Makers, scaled a cold press juice concept from a San Diego kitchen to $300 million in five years â then kept building. Across eight companies, more than $275 million raised, and nearly $700 million returned to investors, Jeffâs career is defined less by exits than by the hard-won clarity that came between them. âš Key Insights Youâll Learn: * CPA roots at Ernst & Young to running a failing subsidiary at age 27 * First consumer brand: Lynx outdoor grills acquired for $9.5M, sold for $35M in three years * Nika bottled water: philanthropy-first model that taught why mission alone doesnât drive repeat purchase * Meeting Eric, the 20-year-old making dark green juice with three ingredients * Whole Foods relationship-building and landing in the cold press category from day one * Trucking his own product from San Diego to Long Beach for the first three months * Post-COVID Coca-Cola exit: $40 million in debt expiring in four months * Building Babu, a curated CPG large language model trained on 6,000 of Jeffâs own articles * Proto protein soda launch at Sprouts: 10 grams of whey, zero sugar, three grams of fiber * Why fear of mediocrity eventually overtook fear of failure â and the football moment that unlocked it đ Jeffâs Key Mentors: * His Father (CFO Background): instilled love of numbers and business fundamentals from childhood * Jessica (First Sales Rep): connected Suja to Whole Foods and became the brandâs first hire * Early Whole Foods Buyers: collaborative retail relationships that shaped product development from day one * Senior Operators and PE Network: ongoing peer pulse checks that inform current coaching and investing work * His Kids: challenged him to start Nika and sparked the entrepreneurial plunge that led to Suja đ Donât miss this candid conversation about addiction, IQ tests, failed companies, and what it actually takes to build something worth exiting. đ Connect with Jeff Church: Website: cpgfoundersgroup.com Email: jeff@teamchurch.co AI Tool: askbabu.ai đ€ Transcript Available: Jeff Church Took Cold Press Juice from a Kitchen to $350 Million Exit in 8 Years đș Watch on YouTube: Inspired Stories Podcast đ Our Website: The Inspired Stories Podcast đ€ Special Thanks to Anthony Codispoti & AddBack Benefits Agency: AddBack Benefits Agency - Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line Website: addbackbenefits.com
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