"Building a Coffee Brand for the Masses" - The Drickle (Formerly Bonomi) Story! #Wiredin 21

Harman Preet Singh on Surviving Bangalore, Bad Astrologers & Corporate Gigs | WiredIN Ep. 38

In this episode of Wired In, we sit down with the hilarious and unfiltered Harman Preet Singh, who brings his uniquely chaotic energy and sharp perspectives on life, cricket, and internet culture. Harman shares insights into his personal journey, revealing how a failed startup and months of pretending to go to a 9 to 5 job eventually led him to the stage. We explore his evolution into an "accidental comedian" and dive into his hilarious take on the "fake podcast" pandemic currently taking over YouTube. With his signature comedic flair, Harman delves into the complexities of the creator economy with our host Saanand Warrier, discussing what really happens when comedians cross the line in the corporate world!Harman opens up about his childhood nostalgia for Bangalore club cricket, the politics of Under-16 selections, and his honest opinion on why modern cricket has gotten "too friendly." Humorously reflecting on his own impatience, he shares a wild story from his teenage years where he punched a street palm reader, only to get his palm read live on this very podcast, leading to pure chaos over his "wealth gaps" and "broken education lines." He also touches on the harsh reality of corporate egos, recounting a disastrous gig where he got kicked off stage by a CXO in just 14 minutes, highlighting the stark contrast between his polite internet persona and his boundary-pushing live acts.Harman Preet Singh is a dynamic Indian stand-up comedian and a core figure running Bengaluru's Underground Comedy Club. Known affectionately as a "Bangalore Punjabi," he has gained significant popularity for his unique ability to perform seamlessly in English, Hindi, and Kannada. Harman is famous for his highly observational, deeply personal, and unapologetically loud humor that questions everyday absurdities. Currently, he is making waves across the country with his acclaimed solo tour, "Risky" an intimate, live-only comedy show featuring provocative, edgy material that he actively refuses to release on the internet.About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts the "WiredIn" podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve become spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.[Key Moments - Timestamps]00:00:00 Teaser00:01:41 Introduction00:04:43 Family00:07:59 Switch to Stand Up00:19:07 Fake Stand Up Comedy & Podcasting 00:27:28 Palm Reading In Childhood00:30:13 Saanand Hidden Talent00:37:37 Tailoring Content for Social Media00:40:04 Politics00:45:36 How to become a Comic00:48:13 Stand Up Comedy in Hindi, English & Kannada00:57:50 Samay Raina & Beer Biceps Latent Controversy01:08:29 Bangalore’s Entertainment Infrastructure01:14:58 AI Comedy 01:24:20 Corporate Shows01:34:47 IPL Is Getting Worse01:40:24 IPL 2026 Winner Prediction01:47:10 Harman's Favourite Cricketers 02:02:12 Harman's Advice for Future Comics #harmanpreetsingh #standupcomedy #comedia

Secret to Grow on YouTube in 2026: Masterclass for Creators, Brands & Strategists | WiredIN Ep.37

If you want to survive on YouTube in 2026, just hitting record isn't enough. In this deep dive, top YouTube strategists Rishwajeet Singh and Aadil Verma rip the band-aid off the current state of digital content. We break down how to survive as a youtuber in 2026, the multi-million dollar underground world of faceless AI channels, and why the "quit your job to be a YouTuber" advice is setting you up for failure.Whether you're a brand trying to crack the algorithm or a creator trying to build a cult-like community, this masterclass reveals the exact frameworks used to build 100M+ view empires.Connect with the GuestAadil Verma:Instagram - https://www.instagram.com/gyaan_central/Website: https://studio73digitalmedia.com/Linkedin - https://www.linkedin.com/in/aadilverma/Rishwajeet Singh:Instagram - https://www.instagram.com/rjrazzle/Website: https://machinehouse.media/Linkedin - https://www.linkedin.com/in/rishwajeet-singh/About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts the "WiredIn" podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve become spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.To know more about the WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/Follow Saanand Warrier Here:LinkedIn: https://www.linkedin.com/in/saanandwarrier/ Instagram: https://www.instagram.com/saanandwarrier/ Twitter: https://x.com/SaanandWarrier#growyoutube #contentcreation #youtubechannel

Ryan Fernando on the VC Trap, Losing Crores on AI & Working with Virat Kohli | WiredIN Ep. 36

What does it actually take to fuel India's fittest celebrities? Ryan Fernando reveals the brutal reality of the "VC Trap," losing ₹2.2 Crores on AI, and the discipline of Virat Kohli.In this episode of the podcast, Saanand Warrier sits down with celebrity nutritionist Ryan Fernando to discuss the business of health and the grit required to survive 17 financial defaults. From being rejected by 37 VCs to building Quan Nutrition from just ₹1.38 Lakh, Ryan shares the "behind-the-scenes" truth of working with icons like Manoj Bajpayee and Abhishek Bachchan. If you are an entrepreneur, a fitness enthusiast, or an investor, this masterclass in resilience is for you.Connect with the GuestRyan Fernando:Instagram - https://www.instagram.com/ryan_nutrition_coach/ Website: https://www.ryanfernando.in/Linkedin - https://www.linkedin.com/in/ryanfernando/Qua NutritionInstagram - https://www.instagram.com/qua.nutrition/ About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts the "WiredIn" podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve become spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.To know more about the WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/Follow Saanand Warrier Here:LinkedIn: https://www.linkedin.com/in/saanandwarrier/ Instagram: https://www.instagram.com/saanandwarrier/ Twitter: https://x.com/SaanandWarrier[Key Moments - Timestamps]00:00:00 Teaser00:01:56 Intro00:02:18 Ryan Fernando Background00:04:13 Ryan’s First Job00:08:24 Learn To Sell00:13:12 Qua Nutrition Cofounder00:16:12 Managing Personal and Professional Life00:20:58 Fardeen Khan Experience00:22:05 My Neighbour Helped Me Build Qua Nutrition00:24:29 Bijay Agrawa Advice00:25:14 Don’t Mix Family & Work00:26:12 Advice To Entrepreneurs00:30:50 Handling Online Trolling 00:32:52 Working With Robin Uthappa00:37:51 My Fear Of Taking Funding00:41:02 AI Will Change Businesses00:43:51 Story Behind Qua Nutrition00:48:52 Your Family Is Not Your Biggest Supporter00:53:24 Advice For Entrepreneurs’ Partners 00:56:04 That Makes Virat Different 01:01:14 I Lost Crores On AI01:09:40 Managing Entrepreneurship & Content Creation 01:11:45 We Need To Have Social Interaction01:16:05 Growing A Service-Based Company 01:24:03 Advice To Younger Generation 01:31:48 Legacy I Want To Leave Behind #ryanFernando #business #nutrition

The Secret to High-Performance Cricket (ft. KC Avinash) | WiredIn Ep. 35

We’re often told that "hard work" is the only variable that separates a professional athlete from an amateur. But if that were true, every kid spending 6 hours in the nets would be the next Virat Kohli.In this episode of Wired In, I sit down with high-performance coach KC Avinash to deconstruct the actual science behind the 1%. Avinash has spent years studying the "Human Machine"—understanding how the elite move, recover, and think differently than everyone else.We move past the "grind" and dive into the biological blueprints of success. From the specific "Neural Window" that closes at age 12 to the brutal physics of fast bowling that is breaking our youth, this is a masterclass in human architecture.In this episode, we discuss:The Death of "Muscle Memory": Why everything you know about repetitive training is wrong.The Virat Standard: The specific Olympic lifts and recovery habits that keep Kohli 3 steps ahead at age 37.The 7-12 Window: Why specialising in one sport too early is actually "unlearning" your child's potential.Fast Bowling Physics: Why a 10-year-old’s body isn't designed for the 12x body weight impact of a delivery stride.Parenting the Pro: How to provide "Psychological Safety" and why you need to stop being a second coach.The Puberty Reset: Navigating the emotional and hormonal "haywire" phase from ages 14 to 18.Whether you’re a parent trying to guide an aspiring athlete, a coach looking for a scientific edge, or just a fan of the game, this conversation will change how you look at sports forever.Connect with the GuestKC Avinash:Instagram - https://www.instagram.com/kcavinash23/?hl=enTrain To PerformInstagram - https://www.instagram.com/traintoperform__/About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts "WiredIn" podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve becomes spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.To know more about WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/Follow Saanand Warrier Here:LinkedIn: https://www.linkedin.com/in/saanandwarrier/Instagram: https://www.instagram.com/saanandwarrier/Twitter: https://x.com/SaanandWarrier#sportscience #indiancricket #youthsports

The "Netflix of Food": How Kenko Life Built a Subscription Cloud Kitchen Company

Building a Cloud Kitchen Business in India usually means fighting for survival on marketplace giants. But Neeraj Kumar Yadav and Vivek Chandran, the founders of Kenko Life, decided to rewrite the Cloud Kitchen Business Model.By building a "Subscription Engine"—the Netflix for Food—they didn’t just create an Online Food Business; they created a solution for India’s broken nutrition cycle. In this episode, we go behind the scenes of their Cloud Kitchen Journey, from the brink of bankruptcy and burning EV Scooters to pitching Nithin Kamath and the Rainmatter (Zerodha) team.In this masterclass, we explore:The Subscription Engine: Why the Netflix model is the future of Food Tech and Cloud Kitchen Economics.The British Nutrition Heist: A deep dive into the History of Indian Food and why we have a national Protein Deficiency.The 30-Day Death Clock: The raw Challenges of Cloud Kitchen startups and navigating a financial crisis.Scaling Beyond the Giants: How they built a high-growth Food Delivery Business without relying solely on Zomato Cloud Kitchen or Swiggy Cloud Kitchen algorithms.The Celebrity Validation: The truth behind feeding legends like Rahul Dravid, and the involvement of Sunil Shetty and Naga Chaitanya.The Health Truth: Why the Keto Diet, Detox Drinks, and common Healthy Food fads might be failing you, and the importance of Portion Control.Whether you’re looking for Cloud Kitchen Tips, curious about Cloud Kitchen Earnings, or wanting to understand the Online Food Business landscape in Bangalore and India, this conversation with Saanand Warrier on WiredIn is a must-watch.Connect with the Guests & Kenko LifeKenko Life:Website - https://www.thekenkolife.com/ Instagram - https://www.instagram.com/thekenkolife/?hl=en LinkedIn - https://www.linkedin.com/company/the-kenko-life/posts/?feedView=all Neeraj Kumar Yadav:LinkedIn - https://www.linkedin.com/in/neeraj-kumar-yadav-72b38133/ Instagram - https://www.instagram.com/iamneeraj005/?hl=en Vivek Chandran:LinkedIn - https://www.linkedin.com/in/vivek-chandran-9ab3b44/ Instagram - https://www.instagram.com/airvivek/About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.To know more about WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts Wired In and Other World, his podcasts. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve becomes spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.Follow Saanand Warrier Here:LinkedIn: https://www.linkedin.com/in/saanandwarrier/Instagram: https://www.instagram.com/saanandwarrier/Twitter: https://x.com/SaanandWarrier#KenkoLife #D2C #CloudKitchen