Women Who Tech
🎙 Welcome to the Women Who Tech show! In the first episode of Season 2, I chat with Franziska Wahlers [https://www.linkedin.com/in/franziskawahlers/], Senior Freelance User and Research expert who runs The Research [https://the-research.de/] agency about freelance work - from building network and estimating projects to incorporating AI tools into workflow mindfully. 🔥 We dive into: ✔️ How Paul Ekman’s books and the Lie to Me TV show sparked Franziska’s fascination with human psychology and research ✔️ Why visualised personas and AI-simulated personas could become the most engaging way for cross-functional teams to understand their users ✔️ Why Franziska still prefers to do desk research manually, and the best moments to involve AI in the workflow ✔️ Full-time employment VS Freelance: flexibility and responsibilities ✔️ Brave, honest, transparent - this is how one estimates and commits to projects ✔️ How genuine references from fellow designers, researchers, and managers lead to big projects One quote that stuck with me after our conversation: “I run analysis with AI after having my own analysis done, taking it as recommendations just like from another peer”. 👉 Follow the podcast for more grounded conversations with women shaping the future of Tech and Design. 🔗 Franziska on LinkedIn [https://www.linkedin.com/in/franziskawahlers/] 🔗 Lisa on LinkedIn [https://www.notion.so/Lisa-Burdeniuk-Resum-and-Portfolio-92a412f6dc744987b02ffbca6d77814f?pvs=21] Music by Make Like a Tree [https://open.spotify.com/artist/2FcYVCAttLCTrobIOwkxsk]
14 episodios
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