Why are brands so focused on their product's environmental benefits? | E21 | Advertere TV Explains

THE BIGGEST REASONS WHY BRANDS DIE |E22| ADVERTERE TV EXPLAINS

A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common.  Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience.  This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market.

Why are brands so focused on their product's environmental benefits? | E21 | Advertere TV Explains

As more and more people are giving attention to the climate crisis, brands are also taking steps towards conserving the environment and are going ‘Green’.In this episode, we are diving into one of the main forms of marketing which is growing day by day, which is Green marketing.It is the marketing of eco-friendly products and services. It is also defined as the practice of developing and advertising products based on their real or perceived environmental sustainability.

How Do Brands Read Your Mind?| E20 | Advertere TV Explains

How do brands form a connection with their audience or how do they know exactly what their customers want? The answer to all these questions is Neuromarketing! Neuromarketing forms the bridge between brands and consumers’ minds. Neuromarketing, in simpler words, is a brand’s attempt to understand consumer psychology. Neuromarketing is present around us in ways that we are not even aware of. In today’s episode, we have discussed how Neuromarketing can be defined as a marketing tool to do market research and make consumer-centric decisions. TIMESTAMPS 0:00-0:17 Preview 0:18-0:46 Introduction 0:47-1:10 What is Neuromarketing? 1:11-1:37 How does it work? 1:38-3:10 Neuromarketing tools 3:11-3:32 Pros of Neuromarketing 3:33-4:10 Cons of Neuromarketing 4:11-4:30 Neuro Marketing going mobile 4:31-5:12 Examples of Neuromarketing 5:13-5:39 Conclusion 5:40-6:01 Outro Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend. ----------------------------------------------------------------------------------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/channel/UCO-pBm48XMavz3qud5szFTg [http:// https://www.youtube.com/channel/UCO-pBm48XMavz3qud5szFTg] You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/ [https://www.instagram.com/advertere.tms/] LinkedIn: https://www.linkedin.com/company/advertere-tms [https://www.linkedin.com/company/advertere-tms]

Top Digital Marketing Trends in 2021 & Beyond | P1 | E19 | Advertere TV Explains

With the world going digital, so have the marketers. Online marketing has now evolved into a mainstream marketing platform.Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. However, online marketing keeps changing as the industry is continuously evolving. From the rise of voice marketing to a shift towards video content marketing, new trends keep emerging in this dynamic ever-changing landscape.And that is why marketers need to stay updated about these marketing trends and plan their strategies accordingly. Advertere Tv has decided to come to your rescue and update you on the latest and expected digital marketing trends in the near future.We will be discussing trends like AI, Chatbots, voice optimized tools, video marketing, and their impact on the marketing world. We will be soon coming up with part 2 of this video, so stay tuned!Link of Episode 1 : https://www.youtube.com/watch?v=Jr_3UQ3MQo0&t=1s---------------------------------------------------------------------------------------------- Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend. ----------------------------------------------------------------------------------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretvInstagram : https://www.instagram.com/advertere.tms/LinkedIn : https://www.linkedin.com/company/adve

Network Marketing: Business or Scam? | Part 1 | Episode – 18 | Advertere TV Explains

Marketing is the analysis and interpretation of selling, promoting, advertising, doing research, etc. Watch us discuss a marketing type that people often misconceptualize, and address as a scam. Yes! We are talking about the very controversial business model; Network Marketing.What's all the buzz about? How does it work? What are its pros and cons? We have tried to answer all of these questions. We will be coming up soon with part 2 of ‘Network Marketing 101’. STAY TUNED! We hope you will enjoy watching this one.Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.P.S. This episode aims to provide information about network marketing, Advertere TV doesn’t intend to promote or persuade anyone to operate on this.----------------------------------------------------- Time Stamps 0:00 – Intro01:47 – how does it work?2:36 – benefits to business and distributors04:01 – Dark side05:09 – benefits to the consumers07:10 – Amway08:11 – eBiz------------------------------------------------------------Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?s...You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/adve...---------------------------------------------------------- #adverteretv #adverteretvexplains #adverteretvsnippets