Cold Email to Unicorn

Cold Email to Unicorn is the bi-weekly podcast where we document the exact outbound and cold email experiments fuelling a SaaS company’s journey to unicorn status. Each episode, we share real campaign data, subject line tests, deliverability hacks, targeting strategies, and reply-rate experiments—so you can copy what works (and avoid what doesn’t). Whether you’re a founder, marketer, or outbound operator, this is your behind-the-scenes playbook for scaling a business with cold email. Hosted by Hans Dekker from Instantly.ai and Ken Volk from AutoUp.