Erudite

Become an Elite Combat Athlete | Jack Krucial - The Combat Therapist - #23

Jack Krucial is a physiotherapist, athlete, and is an injury & high performance coach to combat athletes around the world. Jack began as a professional soccer player in Australia, and recurring injuries plus a lack of trust in prescribed recovery protocols led to him searching for his own methods to rehabilitate injuries. Jack is a licensed physiotherapist, and also a high performance and injury consultant to top athletes around the world. Jack also coaches me & my business partner, as I train Brazilian Jiu Jitsu and have had some injuries in the last 2 years requiring some attention to recover from. It's been a transformational experience in helping my understanding of injuries, training, progression, and the importance of specificity in training for a sport. I highly recommend following Jack and Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Jack's Links Website: https://www.combattherapist.com/ Twitter: https://twitter.com/CombatTherapist YouTube: https://www.youtube.com/@combattherapist/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Newsletter: https://conorsunderland.com/newsletter/ - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ Chapters 00:00 - Jack’s Background 06:20 - Combat Sports 10:36 - Entering the Injury Rehab Space 15:00 - Treating Injuries, Recovery and Training Principles 28:27 - Clients 31:00 - Balancing Strength, Aesthetic Goals and Skill Acquisition 43:16 - Emphasis on Mobility 49:06 - Training Elite Athletes 54:00 - Selection Bias: Genetically Elite Athletes vs Average Athletes 59:43 - Elite Performers Club 1:03:21 - Neck Training 1:09:00 - Where to Reach Jack

Client Ascension, Software, & God | Andre Haykal - #22

Andre Haykal Jr. is a serial entrepreneur and creator. Based in Florida, Andre runs Client Ascension, a B2B consulting company, and ListKit, a B2B sales data platform. I have known Andre for years, and highly rate him as a businessman, having been a client of his agency and working with him at his consulting business. In this episode, expect to learn: - What it's like to build a consulting business - How Andre began in business - Building a software company Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Connor's Links Client Ascension: https://www.clientascension.com/ ListKit: Twitter: https://twitter.com/cfowlerdesign LinkedIn: https://www.linkedin.com/in/cfowlerdesign/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters: 0:00 - How Andre Started as an Entrepreneur 01:50 - Meeting Chris and Early Ventures 07:10 - Knowledge X’s Beginnings. 10:27 - Lead Gen and Knowledge X’s Growth 17:10 - The Vault 21:08 - Client Ascension 30:35 - Growth in 2022 35:35 - Organizing Events 48:13 - Grandpa Ray 51:31 - Influence of Family, Faith, and Christianity 57:12 - Andre’s Advice to His 19-Year-Old Self 1:01:10 - How to Reach Andre

Personal Brands, Design, & Working With Celebrities | Connor Fowler - #21

Connor Fowler is a world-renowned brand designer, and has worked with the likes of Jordan Peterson, Chris Williamson, and Alex O'Connor to name a few. In this episode, expect to learn: - How Connor began in design - How to rise up the chain to work with the biggest personal brands in the world - How to create a brand identity - What it's like to work with Jordan Peterson, Chris Williamson, & Alex O'Connor - BONUS: Watch me try to convince Connor to take me on as a client! Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Connor's Links Website: https://www.connorfowler.com/ Twitter: https://twitter.com/cfowlerdesign LinkedIn: https://www.linkedin.com/in/cfowlerdesign/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters 00:00 - Connor’s Career Beginnings 07:10 - Moving up the Chain 12:20 - Balancing Creative Side and Business Side 17:12 - Early Process 21:35 - Brand Identity 26:40 - Progressive Journey 32:47 - Deep Dive into Creating a Brand Identity 43:12 - Most Standout Process for Connor 50:06 - 2024 Plans

From NYC Firefighter to eCommerce Success | Johnny Hickey - #20

Johnny Hickey is the CMO of Perfect White Tee, a highly successful fashion brand. Formerly a firefighter in New York City, Johnny has moved into eCommerce with enormous success on multiple projects. Since working together I've learned a lot from Johnny and his approach to growing and marketing businesses, so I hope that you enjoy the episode. Expect to learn: - How Johnny began in eCommerce - Scaling from 7 figures to 8 figures in revenue - How to forecast revenue effectively - How to think about marketing in 2024 - Future plans for the brand and other projects Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Johnny's Links Perfect White Tee: https://perfectwhitetee.com/ Twitter: https://twitter.com/johnhickey1970 My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters: 00:00 - How Johnny Got into Ecom 02:57 - Scaling through Facebook & Google ads 12:05 - The Lindy Effect 16:23 - Early Careers 21:12 - iOS14 28:03 - Keys to Scaling a Business 35:40 - Finding Opportunity and Growth 41:00 - Production 46:44 - “Don’t action fake.” 50:23 - Bad advice 54:27 - Plans for 2024

2x Agency Founder & eCom Group CMO at Age 26 | Olly Hudson - #19

Olly Hudson is the founder of Soar With Us & For You Advertising, as well as being the CMO of JAQ Group, one of the UK's fastest-growing eCommerce brand groups. Olly is someone I highly vouch for, and I have learned a huge amount from being friends with him when it comes to growing eCommerce brands and growing my own business. In this episode we discuss: - Olly's beginnings in eCommerce - Co-Founder vs Solo Founder Setup- Becoming CMO at one of the UK's fastest growing eCommerce groups - Evolution in eCommerce and Olly's predictions for 2024- TikTok ads' effect on eCom growth - Time management when working on multiple projects Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Olly's Links Soar With Us: https://jaqfulfilment.com/ For You Advertising: https://www.foryouadvertising.com/ JAQ Group: https://jaqfulfilment.com/ The Essence Vault: https://www.theessencevault.co.uk/ Twitter: https://twitter.com/oliverwhudson LinkedIn: https://www.linkedin.com/in/olly-hudson/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters 00:00 - Olly’s Brief Background 02:43 - 2021 Growth 08:40 - Solo Agency Founding vs Having a Co-Founder 12:43 - Growth Rate & Scaling a Business 20:21 - Evolution & Specialization in the Ecom Space 24:56 - 2024 for Ecom Brands 27:30 - Business Growth, Scaling, and Diversification 42:18 - Tiktok 45:21 - How Olly Manages Time for His Businesses 48:09 - Goals & Plans for 2024