Funnel Vision

Ep 4. Blimie Heller: Intuition-led business: How I ignore the hustle rules (and still win :)

What if you ran your business by feel? Adored parenting coach, Blimie Heller, does exactly that, and it’s changed everything for her. We schmooze about: * The “body check” she uses to know which ideas are aligned * Why desperation energy kills launches, and how to shift your mental state before you sell * Webinars + more emails, sans the saleskeit (and why she actually enjoyed it) * How to approach asking people to pay for your things, when it feels SO awkward. This one’s grounding, freeing, and surprisingly practical!

Ep 3. Mushka Gopin: Mediocre to Magnetic: Raising the bar on course marketing

Ever wonder why so many frum funnels feel… copy-paste? Mushka Gopin, marketing genius - and genius in general - goes on a refreshing rant about it! In this convo, she shares how she went from following the “big names” to building launches that actually feel good to send. We talk about: * fake scarcity (and why it backfires in small markets) * story-based emails that people reply to, not roll their eyes at * keeping your word, keeping your people → integrity in action * consent-based marketing (yes, she lets people opt out at the top of every launch email) * and what her summit revealed about raising the bar for frum creators Everything that Mushka puts out into the world is polished and sophisticated, with trademark Mushka-ness written all over it. Super excited to learn from her!

Ep. 2 - Debbie Sassen: Lessons culled from YEARS of launching: Charisma, paid webinars, and a business designed to last

Debbie Sassen, money and business coach and seasoned launcher, shares what years of running online have really taught her. She even spills behind-the-scenes insights from her latest program, Charisma to Cash. We schmoozed about: * The most effective way to grow your list (and why PDFs aren’t it) * Paid webinars * How she reacts when people unsubscribe * The one email list she’s still on, and why she’ll probably unsubscribe soon * Why your real personality is the strongest conversion tool you have * How copy became the make-or-break skill for online business * What it actually takes to make your business last Debbie mixes heart, humor, and straight talk about our online world. No fluff, no hype, just real strategy and staying power.

Ep. 1 - Shoshana Schwartz: The behind-the-scenes-scoop on how I launch my course

If you’ve ever thought, “I HATE selling…but I know my course genuinely helps people,” this conversation is your roadmap. Shoshana Schwartz, Mishpacha writer, author, therapist, shares how she hit the ceiling on private work and then built a scalable course and membership almost entirely through email. (Go check out her flagship food-relationship reset: https://thesatisfiedself.com/) We unpack the market-research tweak that shifted her copy in one line, the sales sequence she can actually send without cringing, and why her first “record it once and it’s done forever” dream got derailed by real student questions. We also go super-tactical: pitfalls with free mini-courses, platforms that actually engage (gamified progress, satisfying “dings,” and true community), how she tracks attribution without turning creepy, and the legal line her lawyer made her add. And the part most creators don’t think about: student safety in transformational programs, including why she keeps a coach present on every live call. I love how Shoshana just kept shifting, tweaking, staying right in step with her audience, and just quietly growing and growing. And the confidence! She’s not afraid to put her face front and center, in every email, like: here I am, here’s what I believe, come along if this is for you.