Launch REI
In this episode, we break down how Reed Goossens moved to the U.S. from Australia knowing no one, bought a $38,000 triplex, and eventually helped acquire over $1 billion in multifamily real estate. Reed shares what it took to scale from small rentals into large syndications, navigate market cycles, and build a serious investment business in America. If you’re enjoying conversations like this, join the Launch REI Newsletter for insights from top real estate investors: https://newsletter.launchrei.co/ [https://newsletter.launchrei.co/] This Show Sponsored By Easy Street Capital — a trusted private lender for real estate investors offering fast, flexible financing for rental properties and fix-and-flips. Check them out here: https://easystreetcap.com/launchrei/ [https://easystreetcap.com/launchrei/] TrueBooks CPA — proactive tax strategy and accounting for real estate investors. From cost segregation and depreciation strategies to entity structuring and year-round tax planning, they help investors keep more of what they earn. Check them out here: https://truebookscpa.com/home1?am_id=vince2128 [https://truebookscpa.com/home1?am_id=vince2128] In this episode, we break down • How Reed went from immigrant engineer to acquiring $1 billion in multifamily • Why his first $38,000 triplex laid the foundation for scaling into syndications • How he grew from small deals into a 5,000-unit multifamily portfolio • What investors misunderstand about raising capital and building syndication businesses • How Reed evaluates deals, buy boxes, and why only 1% of deals make the cut • Lessons from floating rate debt, market corrections, and surviving a multifamily downturn • How to build the right partnerships across acquisitions, capital raising, and operations • Why multifamily may be entering one of the best buying windows in years • How Reed built multiple businesses beyond real estate, including a CPA roll-up platform • What active and passive investors should know before investing in multifamily today Time stamps 00:00 Moving from Australia to the U.S. and starting over 04:53 Buying a $38K triplex and getting started 09:31 Scaling into syndications and multifamily acquisitions 15:44 Building teams and operating across multiple markets 17:33 How Reed evaluates 500 deals a year 19:41 Lessons from interest rates and market cycles 23:25 Replacing a W2 with multifamily investing 26:51 Seller financing opportunities in multifamily 33:55 Has multifamily pricing bottomed? 42:38 Advice for active and passive investors Guest Bio Reed Goossens is a multifamily investor, syndicator, and founder of RSN Property Group. After moving to the U.S. from Australia as a structural engineer, he built a portfolio spanning nearly 5,000 units and over $1 billion in acquisitions. Reed helps investors build wealth through apartment syndications and alternative private equity investments. Connect with Reed Goosens Website: https://www.rsnpropertygroup.com/ [https://www.rsnpropertygroup.com/] Instagram: https://www.instagram.com/reedgoossens [https://www.instagram.com/reedgoossens] Connect with LAUNCH REI Newsletter: https://newsletter.launchrei.co [https://newsletter.launchrei.co] Podcast Guest Application: https://launchrei.co/podcast/guest-apply/ [https://launchrei.co/podcast/guest-apply/] Mastermind: https://launchrei.co/mastermind [https://launchrei.co/mastermind] YouTube: youtube.com/@VinceCrane Website: https://launchrei.co [https://launchrei.co] Follow Vince Instagram: https://www.instagram.com/vincecrane_/ [https://www.instagram.com/vincecrane_/] LinkedIn: linkedin.com/in/vincecrane #multifamilyinvesting #apartmentsyndication #commercialrealestate #passiveincome #capitalraising #wealthbuilding #realestateinvesting #financialfreedom #privateequity #multifamily #launchrei #reedgoossens
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