MerchantSpring Marketplace Masters

MerchantSpring Marketplace Masters

Podcast door MerchantSpring

Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.

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Alle afleveringen

112 afleveringen
episode Amazon Vendor | How to Optimize Your Logistics in North America artwork
Amazon Vendor | How to Optimize Your Logistics in North America

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] together with industry experts Tessa Blumenthal [https://www.linkedin.com/in/tessahuson/] and Jackson Licha [https://www.linkedin.com/in/jackson-licha-009830191/] from Global Overview dive deep into the complexities of optimizing logistics for Amazon vendors in North America. The webinar will explore the logistics options available to Amazon vendors, from Amazon's in-house services to third-party providers, while addressing common challenges like on-time pickups and communication issues with carriers.  It also highlighted the key differences between North American and European logistics landscapes and provided insights into Amazon's logistics programs, including freight allowances and the advantages of full truckload services. Additionally, participants learned effective strategies for navigating peak trading periods and managing supply chain disruptions. Whether you're a seasoned vendor or just starting out, this episode is packed with valuable insights to help you navigate the Amazon vendor platform effectively.

Gisteren - 42 min
episode Agency Best Practice | Beyond Basics Elevating Your Approach with DSP and AMC Tactics artwork
Agency Best Practice | Beyond Basics Elevating Your Approach with DSP and AMC Tactics

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] welcomes Jens Jochschat [https://www.linkedin.com/in/jens-jokschat/], Founder and Managing Director of PrimeUp, an e-commerce agency specializing in Amazon advertising.  They explore advanced topics such as Amazon DSP and Amazon Marketing Cloud, highlighting strategies that agencies and enterprise sellers can implement to boost performance on the platform. With Jens's extensive background in performance marketing and ad technologies, the discussion delves into effective optimization techniques and best practices for maximizing revenue on Amazon.  Tune in to gain insights from a pioneer in the field and elevate your Amazon marketing strategies.

07 feb 2025 - 46 min
episode Agency Best Practice | LATAM Expansion: Insights for Dominating New Frontiers! artwork
Agency Best Practice | LATAM Expansion: Insights for Dominating New Frontiers!

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] dives into the exciting opportunities for e-commerce growth in the LATAM region. Joined by experts Adam Charles Pixler [https://www.linkedin.com/in/adam-pixler-1a060a96/], co-founder of Capybara Ads, and Freddy Neuman [https://www.linkedin.com/in/freddy-neuman/], founder and CEO of AMZHIT, the discussion focuses on strategies for successfully entering and thriving in the Latin American market.  Adam shares his extensive experience in helping global brands break into Mexico through platforms like Amazon and MercadoLibre, while Freddie discusses driving substantial revenue for LATAM brands expanding to Amazon USA.  Together, they provide valuable insights on marketplace optimization, advertising strategies, and the importance of cultural immersion in achieving sustainable growth in this dynamic market.  Tune in to discover actionable strategies for your e-commerce expansion into LATAM!

09 jan 2025 - 39 min
episode Agency Best Practice | Reflections For The Year 2024 artwork
Agency Best Practice | Reflections For The Year 2024

In this episode of the MerchantSpring podcast, hosts Asha [https://www.linkedin.com/in/ashabhalsod/] and Paul [https://www.linkedin.com/in/paulsonneveld/] switch roles, with Asha interviewing Paul about the current landscape of the Amazon agency space.  Paul, co-founder of Merchant Spring, shares insights on the growing number of agencies and discusses whether the market is reaching saturation or if there is still ample opportunity for new agencies to thrive. They explore the trends of brands transitioning between agencies and what this means for the industry moving forward.  Join Asha and Paul as they delve into the dynamics of Amazon agencies and the challenges and opportunities that lie ahead.

02 jan 2025 - 36 min
episode Amazon Vendor | How Can You Prepare Yourself if Amazon Decides to Close Your Vendor Account? artwork
Amazon Vendor | How Can You Prepare Yourself if Amazon Decides to Close Your Vendor Account?

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] is joined by Alexandra Carmody [https://www.linkedin.com/in/alexandra-carmody-ccws-13118356/], VP of Brand Strategy at FrontRow [https://www.linkedin.com/company/frontrowus/], to discuss a pressing issue for Amazon vendors: account closure risks.  The conversation delves into essential strategies for vendors to safeguard their accounts, prepare for contingencies, and ensure commercial growth. With Alex's extensive experience in e-commerce and brand strategy, the episode offers valuable insights into maintaining a successful presence on Amazon.  Discover actionable tips and learn how to navigate the complexities of vendor management in the ever-evolving marketplace landscape.  Tune in for expert advice that can help vendors stay ahead of potential challenges.

06 dec 2024 - 36 min
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