Omslagafbeelding van de show On The Pedals

On The Pedals

Podcast door Stolen Ride

Engels

Sport

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Over On The Pedals

A Stolen Ride podcast hosted by former professional cyclist Imogen Cotter.On The Pedals covers cycling culture, the cycling community, bike theft and cycle security. In each episode, Imogen Cotter speaks with bike shop owners, industry leaders, journalists and community organisers about the realities shaping modern cycling.Whether you ride, run a bike business or want to protect your bike, this podcast delivers practical insight from across the cycling world.

Alle afleveringen

3 afleveringen

aflevering From a Flat to an Award-Winning Bike Shop – Aztecs Bikes Story artwork

From a Flat to an Award-Winning Bike Shop – Aztecs Bikes Story

Aztecs Bikes is an independent bike shop in East London built from the ground up. Marco and Angie started by repairing bikes in their flat. Today, they run an award-winning shop known for its focus on customer trust, transparency and community. In this episode, they share their journey into cycling, what it takes to build a business in a tough retail environment, and how they’ve grown through word of mouth and reputation. The conversation also explores bike theft and security, changing customer behaviour, second-hand bikes, and the realities of running a shop in London today. It’s a grounded look at what it really takes to build something from nothing in the cycling industry. Key takeaways * Building trust is everything in a local bike shop * Education and customer empowerment drive loyalty * Bike theft continues to shape how people buy and ride * Second-hand bikes come with hidden risks * Running a cycling business is getting harder, not easier

26 mrt 2026 - 33 min
aflevering The Cycling Industry Has a Marketing Problem – Mark Sutton artwork

The Cycling Industry Has a Marketing Problem – Mark Sutton

In this episode of On the Pedals, host Imogen Cotter sits down with Mark Sutton, editor of Cycling Electric, to look at what is really happening in the cycling industry. They discuss how e-bikes have evolved from niche products into mainstream transport, the impact of the Covid sales boom and the stock hangover that followed, and why infrastructure is still the biggest driver of meaningful growth. The conversation also explores media misinformation around e-bikes, bike theft and tracking technology, and why the industry may have a marketing problem of its own making. If you want a grounded, practical view of where cycling is heading and what needs to change, this episode breaks it down. For more on cycling, security and industry insight, visit: https://www.stolenride.co.uk [https://www.stolenride.co.uk]

1 mrt 2026 - 35 min
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