PR Safari

Foundational ingredients of effective communication

In this episode, we're pulling back the curtain on how communication functions as a "well-oiled machine."  * Communication as a "well oiled machine" * An itch vs problem * The so what of question * Real value of communication * CEO comms professionals * Domino effect of comms * Problem solving through comms * Corporate variables

45. Reality of speaking for government in misinformation age

Government Spokesperson pf Kenya Hon. Isaac Mwaura unpacks the  shifting terrain of state communication in a time marked by citizen journalism, media polarization and rampant misinformation. From the pressures of information warfare to the public’s skepticism toward government programmes, he shares candid insights into the role, responsibility and reality of speaking for government today.

43. How to make brands more loved and respected

Guest: Mike Nzuki, Gen-Z PRactitioner Highlights * Tested brand respect+love formula * How brains respond to messages * Effective behaviour change  * Successful Business Development.

41. Graduating From Communication Service Provider to Trusted Advisor

We embark on a journey to understand the changing role of communication professionals with Sam Karanja, Regional Director Africa at Hill and Knowlton Strategies, for a thought-provoking discussion. We explore how communication specialists are evolving from service providers to trusted advisors, navigating a competitive landscape with new players, and wielding the power of T-shaped skills.

40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)

In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the downside of visibility.