Mack Weldon: Taking Back VIP

Inside New Era’s Wildly Complex (and Effective) SMS Program

Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts. She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).

BFCM: If They Bought Once, Text Them Again During

Kara shares her unspoken rule of Black Friday: never ghost a purchaser. She explains why brands that keep the conversation going after the first purchase see higher repeat rates, stronger loyalty, and fewer regrets from early buyers.

Mack Weldon: Taking Back VIP

Emily from Mack Weldon joins Text Back to talk about reclaiming what “VIP” actually means. From real early access to loyalty language that drives repeat purchases, she shares how Mack Weldon keeps customers coming back long after BFCM ends.

The 8-Minute BFCM Tune-Up

Eight minutes. That’s all you need to make your SMS program ready for the busiest weekend of the year. Postscript CSM Mark Palmieri shares quick, high-impact updates, from link-click automations to post-purchase flows that keep your subscribers engaged well beyond Cyber Monday. A short watch packed with great advice.

The Society of Strong Texts: How Death Wish Coffee Uses SMS to Win BFCM

We hope you die...of excitement over this episode with Kelly Spencer, our good friend and former SMS Marketer of the Year. We cover SMS as a personality, VIP early access, targeted sends, and why exclusivity beats discounts during BFCM. Plus we end with a spicy copy blind test.