The Comms Exec Podcast

Episode 10: Revitalizing BlackBerry

[https://images.squarespace-cdn.com/content/v1/5ad113029f8770bff0168eb8/6f1fc1bc-5d9c-4b94-b2dd-c8a8a3631a7b/IMG_6634.png?format=1000w] In this episode, I sit down and pitch a full communication brief proposing how to revitalize BlackBerry as a brand to re-enter the smartphone market. Could BlackBerry make a comeback? In this episode, I break down how I would harness a new target audience, brand proposition, and marketing plan with key messaging to bring the OG back to the main stage. Click ‘Play’ above to start strategizing with me! Today, I sat down and broke down in a full communication brief how I would revitalized BlackBerry to come back to the smartphone market to dominate in a world where security is a lesson learned at the expense of the average smartphone user. In this 45-minute episode we will cover: * BlackBerry’s history and downfall * The brand’s problem statement that we tackle with my strategy * It’s new target audience * Consumer insights to shape and direct messaging * Brand Imperatives: SWOT analysis * Communication objectives to be used in advertising * Brand propositioning support * Creative direction for advertising * Digital media planning strategy: the marketing mix

Episode 9: Emily Rand

[https://images.squarespace-cdn.com/content/v1/5ad113029f8770bff0168eb8/83b97176-a23c-4636-b70f-3b6f438d2370/Rand+Headshot.JPG?format=1000w] Today, I interviewed Emily Rand, a strategic communicator in the aerospace and defense industry. In her 16 years of communications and communications-adjacent roles, she’s worked in marketing, email communications, branding, executive counsel, and strategic communications, and her enthusiasm for the profession shines in our discussion. In this 30-minute episode, we get into: * Creating a strong web presence for your audience to land * Identifying the right storytellers to get your content in the right places * Reusing and recycling as much as you can to reduce redundant work and support high-level branding

Episode 8: Brianna Jackson at Microsoft

[https://images.squarespace-cdn.com/content/v1/5ad113029f8770bff0168eb8/80f11400-69cf-4276-84d5-1cef537334e6/Professional+headshot.jpg?format=1000w] Today I interviewed Brianna Jackson who is a PR Communications Manager at Microsoft for for Azure. I am excited to have Brianna on the podcast. She has been working in communications for 10 years and as a result, comes with a wealth of knowledge for those navigating these challenging topics for their businesses. In this 50-minute episode, we get into: * Creating a SWOT analysis of your brand/business  * Finding and understanding your target audience  * Building a powerful communications and marketing strategy  * Knowing your brand/brand voice to craft powerful brand messaging

Episode 7: Hannah Goodman at Activision Blizzard

In this 35-minute episode we get into: How to evaluate where you are and where you want to be as a brand How to find your target audience even if you are just starting out a a brand How to listen to your target audience’s needs How to build a marketing strategy

Episode 6: Queen Digital

[https://images.squarespace-cdn.com/content/v1/5ad113029f8770bff0168eb8/dd185722-40a0-4f6f-8203-ffcc1204e56e/Queen.JPG?format=1000w] In the middle of the pandemic, Queen gathered everything she’d learned over the past 5 years about business psychology, marketing, and sales and supported her husband as he turned an idea into a huge second source of income and as a result learned the formula to creating a 6-figure side hustle. She says now it’s your turn to learn from her in her brand new marketing course for entrepreneurs and small businesses.