The Brand Experience Podcast

Unlock the Secrets of Product Design & Brand Experience

In episode two, the host discusses with guest Katie Deloso, a product designer passionate about intertwining brand and product experiences. Katie shares her journey from San Francisco to Charlotte and details her role at Nurture, where she combines design and behavioural science in digital projects. The conversation covers the importance of a cohesive brand and product voice, effective onboarding strategies, and integrating AI into design. Katie emphasizes the 'yellable why,' a concept to ensure brand messaging is consistently reflected in user experiences, and shares intriguing case studies and actionable insights for startups and established companies alike. 01:11 - Katie's Background and Expertise 01:48 - The Power of Storytelling in Product Design 02:21 - The Play-Doh Pivot Story 03:49 - Lego's Digital Transition and Missed Opportunities 05:23 - Katie's Approach to Brand and Product Design 05:55 - Early Career and Founding Nurture 07:02 - Integrating Brand and Product Experience 11:28 - Challenges in Brand and Product Marketing 15:58 - Behavioral Science in Product Design 18:40 - The Importance of Onboarding 23:00 - Case Studies and Real-World Examples 25:15 - Future Trends in Product and Brand Design 29:42 - Conclusion and Where to Find Katie

Designing Delight: The Future of Digital Brand Experience

Embracing the Experience Economy with "Howie" Howatson In this inaugural episode of 'The Brand Experience,' host JP Holecka delves into the significance of customer-centric branding in the digital age. JP contrasts 'customers' with 'consumers' to emphasize the importance of personalized service and discusses his extensive career in the media industry, from graphic design to digital product creation. Co-host Howie Howitson shares his journey from traditional animation to strategic design in the digital space. Together, they explore the concept of the 'experience economy,' where brand experiences are co-authored with customers, emphasizing the necessity for brands to innovate and maintain authentic connections with their customers. The episode also introduces 'Power Shifter Intelligence' (PSI), a new agency venture aiming to integrate brand strategy with service design. Viewer engagement is encouraged throughout, with plans for subsequent episodes targeting diverse industry perspectives.   Topics Covered 00:41 - Introduction to the Brand Experience 01:17 - JP Holecka's Journey in Media and Design 03:18 - Transition to Digital and Founding Power Shifter 05:02 - Introducing Howie Howitson 06:08 - Howie's Background and the Experience Economy 10:23 - The Importance of Brand Experience 15:06 - Challenges and Solutions in Brand Experience 27:29 - Launching Power Shifter Intelligence (PSi) 31:19 - Q&A Session 36:13 - Closing Remarks and Future Episodes