The Cheers Pod

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

On this episode of The Cheers Pod, Drew Cousin and Kyle Whittingham sit down with Charlie Shin, Vice President of Analytics and Digital Innovation for the Indianapolis Colts, to unpack how the team built one of the most advanced membership and rewards programs in sports. Charlie spent 15 years as Vice President of Strategy and Analytics at Major League Soccer before joining the Colts, where he now leads fan data, digital innovation, and commercial analytics. In this episode, Charlie breaks down the evolution of Colts Connect: why the organization intentionally abandoned the traditional points-based loyalty program model, how they reframed it as a true membership platform, and why dollar denominated currency became the cornerstone of their ecosystem. He explains how shifting from a limited in-stadium rewards system to a 365 day engagement model unlocked participation across every type of fan. Charlie also shares how the groundbreaking Colts Cash and Fanatics FanCash integration works, what fans experience when converting between currencies, and why the early results show meaningful incremental revenue and deeper data capture. He outlines what comes next, including expanded partner affiliations, more ways for fans to earn and redeem, and a long term vision where Colts Cash becomes useful across everyday life in Indiana. This episode is a concise masterclass for anyone building in sports, loyalty, or fan commerce.

Cheers Pod 15: Shripal Shah (Next League)

On this episode of The Cheers Pod, Drew sits down with Shripal Shah, Chief Digital Officer at Next League, to explore the future of fandom, loyalty, and the massive revenue upside hiding in plain sight. Shripal’s career spans retail, tech, and sports. He’s led strategy and marketing for the Washington Commanders, served as Chief Digital Officer at Shop Your Way—the Sears and Kmart rewards platform—and now advises leagues and teams on how to transform fan engagement with modern digital tools. He unpacks why so many loyalty programs have failed, how industries like airlines and hotels turned points into billion-dollar assets, and why sports teams are uniquely positioned to unlock similar value. From behavioral rewards that deepen everyday fan engagement to cutting-edge examples like the Cavaliers’ card-linked program with Plaid, Shripal explains how loyalty can drive 8–9 figure revenue lifts while creating stronger sponsor relationships and more personalized fan experiences. If you’re in sports, eCommerce, or loyalty marketing, this episode offers a masterclass on turning emotion into measurable revenue and why now is the moment to modernize fan engagement.

Cheers Pod 14: Justin Anderson (Frost Buddy)

On this episode of The Cheers Pod, Drew sits down with Justin Anderson, Head of eCommerce and Marketing at FrostBuddy—the fast-growing drinkware brand redefining a category long dominated by industry giants.  Justin shares how FrostBuddy has doubled revenue year-over-year by pairing a best-in-class product lineup with a relentless content engine that produces dozens of TikTok, Meta, and Snapchat posts each week. He reveals how the brand seizes cultural moments—from Shark Week to viral design drops—and why licensing deals with the MLB, NHL, and top college programs have become a major growth driver. From launching a gamified college basketball campaign that boosted AOV by nearly 35% to rolling out a season-long “Game of the Week” program with Cheers Cash for college football, Justin breaks down how FrostBuddy combines sports marketing, gamified loyalty, and rapid product development to keep fans engaged and sales climbing. If you’re building in eCommerce or selling licensed products, this episode is packed with insight on content strategy, product innovation, and how to win big as a challenger brand.

Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

On this episode of The Cheers Pod, Drew sits down with Ross Adrian Yip, Co-Founder and COO of KICKS CREW—a global sneaker marketplace redefining how emerging brands and retailers connect with the modern consumer. Ross shares how KICKS CREW has built a platform with over 400,000 unique styles and a business model that works directly with brands and retailers—setting them apart from peer-to-peer giants like GOAT and StockX. He dives into their strategic expansion into key international markets, what it takes to localize for regions like the Middle East, and how athlete partnerships with investors like Damian Lillard, Kyrie Irving, and Austin Reaves are helping drive both culture and commerce. From his early days building the marketplace to helping launch entire product lines for NBA stars, Ross breaks down what makes KICKS CREW different—and why he believes the future of sneaker commerce is athlete-led, content-driven, and community-first. If you're building in eCommerce, sports, or content, this one's packed with insight on brand partnerships, go-to-market strategy, and what it means to create a sticky, global marketplace.

Cheers Pod 12: Aliett Buttelman (Fazit)

In Episode 12, we chat with Aliett Buttelman (Co-Founder of Fazit). Fazit is a beauty brand known for its glitter freckles, which are faux-freckle patches that apply like temporary tattoos. The brand went viral in October 2024 when Taylor Swift wore their glitter freckles to a Kansas City Chiefs game, leading to a 2,500% increase in sales and massive demand. Since then, Fazit has expanded into 1,000 Target stores and 400 CVS locations, projecting $40 million in retail sales. Aliett shares: 🎤 How Taylor Swift discovered Fazit and how the brand leveraged that buzz to expand its retail presence 💄 The beauty market gap for female sports fans 📈 Tapping into hidden influencers to drive awareness 🏈 Customer-driven product strategy 💸 Using gamification to connect commerce and fandom (and what that actually means) And more!