The Edit by Engaged Creative

How Lovely Bride Built a Bridal Franchise on Transparency, Trust, and a Truly Local Touch | The Edit by Engaged Creative Ep.20

What does it actually take to build a bridal brand that lasts 16 years, spans 19 locations, and still feels personal in every single store? In this episode, Sophie sits down with Lanie, founder of Lovely Bride, to find out, right in the middle of NYC Bridal Market. We get into the franchise model she built from scratch (without investors), why she was one of the first boutiques to publish full catalogue pricing online, how she thinks about buying decisions and designer curation, and what she believes it truly takes for a bridal label to stand out right now. This conversation is packed with honest, practical insights for boutique owners, designers, and anyone building a brand in the wedding industry. Produced by Talkback Media info@talkbackmedia.com.au

The Marketing Channels Wedding Businesses Are Overlooking

In this episode of The Edit by Engaged Creative, we explore marketing strategies that go beyond social media and why relying on platforms like Instagram alone can limit your growth. We break down how to build a marketing ecosystem using email marketing, SEO, referrals, directories and live events to create more consistent enquiries and stronger client connections. A practical episode for wedding businesses ready to move from reactive marketing to long-term strategy.

Brides, Boutiques & Blowups — Navigating the Viral Review Era | The Edit by Engaged Creative Ep.18

The modern-day negative review is a face-to-camera video. And in the wedding industry, where emotions and budgets are both running high, it can go viral fast. Sophie and Aimee break down the prevention strategies every vendor should have in place, what to do if a negative moment does hit your social media, and why getting your client communication and processes right is your best line of defence. Produced by Talkback Media info@talkbackmedia.com.au

What Actually Makes a Bridal Designer Stand Out at Market, with Nadean Richards

This week, Sophie sits down with Nadean Richards, founder of New York Bridal Market by One Fine Day, for a conversation that is equal parts industry insight and behind-the-scenes access. Approaching their 10th year anniversary, Nadean shares what makes One Fine Day so distinct, how buyer behaviour has shifted over the last few seasons, and what she consistently sees in the designers who convert best at market. From founder-led content and brand identity to pre and post market strategy, this one is packed with practical takeaways for designers, boutiques, and anyone building a brand in the wedding industry. Produced by Talkback Media info@talkbackmedia.com.au

AI, Short Lead Times and a Saturated Market: What Every Wedding Vendor Needs to Hear Right Now | The Edit by Engaged Creative Ep.16

It is 2026 and the wedding industry is shifting fast. In this episode, Sophie and Aimee get into the marketing trends and predictions they are already seeing on the ground, the conversations they are having with clients, and what they are building into their own strategy at Engaged Creative this year. They cover the rise of AI as a search tool for couples planning their wedding and what that means for how vendors need to show up online. They talk about why storytelling and founder-led content is no longer optional. They dig into the booking timeline shift, with some vendors seeing lead times drop to as little as four or five months, and what that means for your marketing. And they get into the saturated middle market, why niching down is more important than ever, and why your content is probably not annoying your audience anywhere near as much as you think it is. This one is practical, honest, and packed with things you can actually apply to your business right now. Let's get into it. Produced by Talkback Media info@talkbackmedia.com.au