The New Flat Rate

Why Your Business Is Growing But You’re Still Broke!

37 min · 30 mrt 2026
aflevering Why Your Business Is Growing But You’re Still Broke! artwork

Beschrijving

In this episode, we do something different. Instead of just talking theory, we walk through a real-world contractor scenario and break down exactly what’s going wrong and how to fix it.Joined by Paul Maskill of Blue Collar Business Advisors, we dive into:* Why cash flow problems happen (even in successful businesses)* The numbers every contractor should be watching* Common financial mistakes that cost you big* How to build a business that’s actually profitable — not just busyIf you’re an HVAC, plumbing, or electrical contractor trying to grow without the financial stress… this episode is for you.Billable Hour Calculator: https://docs.google.com/document/d/1bcxxofoEfXhUETj_HpaBg8JhMkjhuNv0ZbKggcgHrs8/viewSocial Media Links:InstagramTNFR- ⁠⁠https://www.instagram.com/thenewflatrate⁠⁠Paul Maskill- https://www.instagram.com/paul_maskill/FacebookTNFR- ⁠⁠https://www.facebook.com/TheNewFlatRate⁠⁠Blue Collar Business Advisors- https://www.facebook.com/BusinessFreedomFormula/LinkedInTNFR- ⁠⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠Paul Maskill- https://www.linkedin.com/in/paulmaskill/YouTubePaul Maskill- https://www.youtube.com/@paul_maskillLinks and Resources:https://thenewflatrate.com/https://thebluecollaradvisors.com/Paul@TheBlueCollarAdvisors.comBillable Hour Calculator: https://docs.google.com/document/d/1bcxxofoEfXhUETj_HpaBg8JhMkjhuNv0ZbKggcgHrs8/copy

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20 mei 202649 min
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In this episode, we sat down with Colleen Keyworth to unpack where contractors are wasting money right now—and why chasing AI and marketing trends isn’t always the answer. From fear-based decisions and “shiny object syndrome” to broken systems and missed opportunities, this episode dives into what actually drives revenue (and what doesn’t). If you want to spend smarter, focus your efforts, and build a business that lasts, this conversation is a must-listen. Social Media Links: Instagram TNFR- ⁠⁠https://www.instagram.com/thenewflatrate⁠⁠ Colleen Keyworth- https://www.instagram.com/ckeyworth04/ Facebook TNFR- ⁠⁠https://www.facebook.com/TheNewFlatRate⁠⁠ Colleen Keyworth- https://www.facebook.com/colleen.keyworth/ LinkedIn TNFR- ⁠⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠ Colleen Keyworth- https://www.linkedin.com/in/colleen-keyworth/ Links and Resources: https://thenewflatrate.com/https:// www.hvacwebsites.com/

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Today we sat down with Amy Matheny, General Manager and Co-Owner of Reliability Home Services, to talk about a common issue in service businesses—CSRs saying “yes” when they should be saying “no.” What seems like good customer service often leads to overbooked schedules, burnt-out technicians, and frustrated customers. Amy breaks down the concept of “Eat the Frog,” how avoiding hard conversations creates bigger problems, and how to train your team to confidently set expectations. If your team struggles with overbooking or communication, this episode is a must-listen. GET FLUID DISPATCHING HERE: https://thenewflatrate.com/fluid-dispatching Social Media Links: Instagram TNFR- ⁠⁠https://www.instagram.com/thenewflatrate ⁠⁠Facebook TNFR- ⁠⁠https://www.facebook.com/TheNewFlatRate⁠⁠ LinkedIn TNFR- ⁠⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠ Links and Resources:https://thenewflatrate.com/ https://thenewflatrate.com/fluid-dispatching

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In this episode, Danielle Putnam, CEO of The New Flat Rate, dives into why revenue alone doesn’t equal profit and what contractors really need to track to make their businesses sustainable. Using real-world examples, she breaks down the key metrics, like call booking rates, conversion by van, labor-to-revenue ratios, and cost per acquisition, that reveal where money is being lost and how to fix it. Danielle shares simple, actionable steps to track the right numbers weekly, turn data into decisions, and build a business that’s not just bigger, but genuinely profitable. Links and Resources- Website: ⁠https://thenewflatrate.com/⁠ [https://thenewflatrate.com/] Get Demo: ⁠https://thenewflatrate.com/demo?hsCtaAttrib=192034463396⁠ [https://thenewflatrate.com/demo?hsCtaAttrib=192034463396] Instagram: ⁠⁠⁠https://www.instagram.com/thenewflatrate⁠⁠⁠ [https://www.instagram.com/thenewflatrate] Facebook: ⁠https://www.facebook.com/TheNewFlatRate⁠⁠⁠ [https://www.facebook.com/TheNewFlatRate] LinkedIn: ⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠⁠ [https://www.facebook.com/TheNewFlatRate] YouTube: ⁠https://www.youtube.com/@NewFlatRate⁠ [https://www.youtube.com/@NewFlatRate] Episode Show Notes: 00:00 Intro 00:43 Know Your Numbers 02:57 The Power of Tracking Your Numbers 04:57 What to Track  10:03 How to Collect Data Effectively  11:46 Using Data to Drive Change  13:03 Tracking For Long Term Success  14:33 Take Action & Know Your Numbers 15:34 Outro

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