The Prosperity Playground
Linda Biggs, co-founder and CEO of joni, joins the Prosperity Playground to share her inspiring journey of building Canada’s first plant-based, toxin-free period care brand. Linda is making period care accessible, sustainable, and effective for everyone. As a mother of two, she is deeply committed to creating a better world for the next generation through both her products and her approach to leadership. We talk about challenges and breakthroughs of launching a product-based business, from crowdfunding and DTC strategy to retail expansion and IoT-enabled commercial solutions. Linda shares how her experiences as a consumer informed the brand, the lessons she’s learned along the way, and how she balances innovation, impact, and resilience in business.: We explore: • How identifying gaps as a natural consumer shaped the evolution of Joni’s products • Strategic decisions in fundraising, crowdfunding, and navigating early-stage business challenges • Building an inclusive and eco-conscious brand that resonates with customers and drives loyalty • Innovating with the world’s first IoT-enabled period care dispenser • Personal mindset shifts, leadership evolution, and the value of a mission-driven business Tune in, get inspired, and discover how to turn vision into action while making a meaningful difference. Connect with Linda on Instagram, explore joni’s products at getjoni.com [http://getjoni.com] and keep following The Prosperity Playground for strategies, stories, and inspiration to elevate your business and purpose! Connect with Linda: Instagram: @makeher.co [http://makeher.co].& @get_joni [https://www.instagram.com/get_joni/] Website: getjoni.com [http://getjoni.com] Founders Retreat January 18-23, 2027: https://annalozano.com/pages/foundersretreat [https://annalozano.com/pages/foundersretreat] Website [http://www.annalozano.com] Instagram: @_AnnaLozano [http://instagram.com/_annalozano] Podcast Instagram @TheProsperityPlayground [https://www.instagram.com/theprosperityplayground/] Youtube Channel [https://www.youtube.com/@TheProsperityPlaygroundPodcast]
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