The Trust Engine

Systematizing Empathy with Jasmine Hathaway

EPISODE SUMMARY Are you terrified that automation will make your business feel cold and robotic? Most service entrepreneurs stay trapped in the "$10/hr Admin Trap" because they believe personal touch requires manual labor. In this episode, Johnny Terra sits down with Jasmine Hathaway to flip that script. Jasmine argues that rigor is actually the foundation of empathy. Jasmine shares her powerful story of being widowed in 2015 while eight months pregnant and finding herself abandoned to a paralyzing bureaucracy of accounts, utilities, and estates. We discuss how she built an "Architecture of Care" to navigate the "Grief Fog" and why the greatest gift a business owner can leave their family isn't just a will—it’s a set of systems and SOPs. KEY TOPICS & TIMESTAMPS * [00:00] The Empathy Paradox: Why lack of systems is actually what hurts your clients and burns out your emotional energy. * [03:57] The 2015 Wake-Up Call: Jasmine’s personal journey through widowhood and the "logistical abandonment" that follows death. * [07:20] Checklists Aren't Cold: How repeatable processes buy back the bandwidth you need to be truly present for people in crisis. * [10:30] Engineering for "Grief Fog": Tactical ways to break down overwhelming tasks into "baby steps" for paralyzed clients. * [14:29] Process Before Software: Why putting a bad process on great software is still a bad process—and how to map your human workflow first. * [24:36] The Digital Estate Blindspot: Why a traditional will isn't enough to handle the 150+ digital accounts the average person leaves behind. * [30:01] The Love Letter System: Reframing business continuity and SOPs as a "love letter" to your family and team. ACTIONABLE TAKEAWAYS: YOUR MONDAY MORNING MOVE 1. Identify the Friction: Audit your client onboarding. Where is "brain fog" most likely to hit them? Simplify that one step immediately. 2. Automate the "Heavy Stuff": Identify one repetitive administrative task—like a signature follow-up or initial checklist—and let a machine do the work so you can spend that time on a phone call. 3. The Digital Estate Audit: Set up your "Legacy Contact" on your primary devices (Apple/Google) to ensure your family isn't locked out of 150+ digital accounts. 4. Schedule "CEO Time": Block 10 minutes to build a template today that saves you an hour next year. That is how you scale empathy. KEYWORDS FOR SEARCH After-Loss Services, Digital Estate Planning, Compass Coordinators, Jasmine Hathaway, PALS, Grief Fog, Executor Support, Business Continuity, Architecture of Care, Systems and Empathy, Service Business Automation. CONNECT WITH JASMINE HATHAWAY * Website: compasscoordinators.com [https://compasscoordinators.com/] * After Loss Professionals: afterlosspros.com [https://afterlosspros.com/] * LinkedIn: Jasmine Hathaway [https://www.linkedin.com/in/jasminezhathaway/] * Free Resource: The After Loss Checklist [https://www.afterlosspros.com/alc] CONNECT WITH JOHNNY TERRA * Get the 5-part GMAD System Pack — FREE. [https://www.gomakeadollar.com/systempack] * YouTube: @JohnnyTerraCPA [https://www.youtube.com/@johnnyterracpa] * Instagram: @JohnnyTerraCPA [https://www.instagram.com/johnnyterracpa/] "Grit gets you started. Systems get you free."

Stop Abdicating, Start Delegating: How to Build a Business That Runs Without You with David Hori

EPISODE SUMMARY Are you actually delegating, or are you just "abdicating" and dumping tasks into a black hole? In this episode, Johnny Terra sits down with operations expert David Hori to uncover the "Abdication Trap"—the primary reason high-growth entrepreneurs stay stuck as the bottleneck of their own companies. David shares the harrowing story of a medical emergency that forced him to step away from his business and the surprising lesson he learned: his team actually performed better without him. We dive deep into the specific systems, "Friday Gauges," and the "Abducted by Aliens" test you can use to determine if you own a scalable machine or just a high-stress job. KEY TOPICS & TIMESTAMPS * [00:00] The Delegation vs. Abdication Trap: Why hiring high performers without a "blueprint" leads to burnout and broken work. * [03:47] Why Revenue is a Deceptive Metric: Not all growth is good. How to identify fragile revenue and "unprofitable" service lines. * [06:17] The Friday Gauges: The 3-5 operational metrics every owner must watch to ensure business health without "walking the floor." * [09:48] The Hospital Bed Epiphany: David’s visceral story of realizing he was the bottleneck restricting his team's throughput. * [13:33] The "Abducted by Aliens" Test: A simple 48-hour stress test to see where your business systems fail when you aren't there. * [17:43] The Micro-Delegation Roadmap: How to offload your first administrative task in under four minutes. * [20:18] Automation with Humanity: Using AI voice agents and technology to elevate human contribution and ensure 100% lead capture. * [25:35] The CEO Budget: Why investing in yourself (mentors, audiobooks, and peer groups) is the highest ROI move you can make. ACTIONABLE TAKEAWAYS: YOUR MONDAY MORNING MOVE 1. Define "Good": Stop micromanaging and start defining the standard. Give your team the context and strategy they need to succeed. 2. Audit Your Tasks: List everything only YOU can do. Pick one administrative task and start training a team member today. 3. Run the "Hit by a Bus" Simulation: If you couldn't touch your phone for 48 hours, what would break first? That is your next system to build. 4. Check Your Profitability Juice: If a service line requires a full-time hire but doesn't 3x the revenue, cut it or fix it. There is no gray area. KEYWORDS FOR SEARCH Business Operations, Scaling a Business, Effective Delegation, Operational Efficiency, David Hori, Topline Operators, Entrepreneurship Systems, Profit Margins, AI for Small Business, Building a Sellable Business, CEO Mindset. CONNECT WITH DAVID HORI * Website: toplineops.com [https://www.toplineops.com/] * Instagram: @TheDavidHori [https://www.instagram.com/thedavidhori/] * LinkedIn: David Hori [https://www.linkedin.com/in/iamdavidhori/] * Free Training: Build a Sellable Business Webinar [https://learn.toplineops.com/pod-webinar-1] CONNECT WITH JOHNNY TERRA * Get the 5-part GMAD System Pack — FREE. [https://www.gomakeadollar.com/systempack] * YouTube: @JohnnyTerraCPA [https://www.youtube.com/@johnnyterracpa] * Instagram: @JohnnyTerraCPA [https://www.instagram.com/johnnyterracpa/] "Grit gets you started. Systems get you free."

Ep 07: The Ego Trap (The "Faster If I Do It Myself" Lie)

WHY YOUR EGO IS THE ULTIMATE BOTTLENECK (HOW TO SYSTEMIZE A BUSINESS) Stop being the hero and start being the architect. In this episode of our entrepreneurship podcast, Johnny Terra breaks down the "Hero Complex" and the psychological shifts required for how to systemize a business without becoming the lid on your own growth. You’ll learn why “saving the day” is actually sabotaging your team, how to use "Commander's Intent" to scale your service business, and why the first step to service business automation is winning the war against your own ego. IN THIS EPISODE, YOU'LL LEARN: * The Partnership Shock: Why merging a firm and managing 20 people forced Johnny to stop being a "Super-Employee" and start being a Partner. * Extreme Ownership in Operations: Applying Navy SEAL principles to your firm to realize there are no bad teams, only bad leaders. * The Commander's Intent Framework: How to delegate the "Why" so your team can handle the "How" without you getting stuck in the $10/hour admin trap. * The "Shadow" Story: A raw look at Johnny's recent failure to trust his own systems while sick and how to catch yourself before you sabotage your machine. RESOURCES MENTIONED: ► FREE DOWNLOAD: The GMAD System Pack Get the 5 core system blueprints discussed in this episode to reclaim your time and scale your service business. Download instantly: https://www.gomakeadollar.com/systempack [https://www.gomakeadollar.com/systempack] ► THE INTENTIONAL OPERATOR’S TOOLKIT The complete tech stack and tools Johnny uses to run a 7-figure firm. Access here: https://www.gomakeadollar.com/tools [https://www.gomakeadollar.com/tools] ► BOOK RECOMMENDATION: Extreme Ownership by Jocko Willink and Leif Babin. CONNECT WITH JOHNNY: * Website: https://www.gomakeadollar.com [https://www.gomakeadollar.com/] * Instagram: https://www.instagram.com/johnnyterracpa [https://www.instagram.com/johnnyterracpa] * YouTube: https://www.youtube.com/@johnnyterracpa [https://www.youtube.com/@johnnyterracpa] “Grit gets you started, but systems get you free.”

Ep 06: The Escape Plan (The 5 Pillars of the Trust Engine)

EPISODE SUMMARY We have walked the 12 blocks in the Texas heat. We have survived the pantry office at midnight. We have escaped the laundry room. In this episode, Johnny Terra (JT) consolidates the lessons from the 5-part launch sequence (Phase 1) into a single, actionable Escape Plan. If you are new to the show, or if you need a "Cheat Sheet" for the GMAD philosophy, this is the definitive guide. JT breaks down the 5 shifts every service entrepreneur must make to go from a "Reluctant Hustler" to an "Intentional Operator." THE 5 PILLARS OF THE ESCAPE PLAN: 1. The Mindset Shift: Why success without systems is a prison. 2. The Operational Shift: How to fire yourself from the "Laundry" (Low-value work). 3. The Financial Shift: How to stop paying the "Clarity Penalty" (The 18% Tax). 4. The Growth Shift: How to stop hunting and start attracting (Serve First). 5. The Execution Shift: Why you cannot steer a parked car (Action Precedes Perfection). THE CHALLENGE: JT issues a private challenge to every listener: Audit your business against these 5 pillars and identify your single biggest bottleneck. WHAT'S NEXT? (PHASE 2: IMPLEMENTATION) JT reveals the roadmap for the next 5 episodes. We are moving from Foundation to Implementation, tackling Delegation, Pricing, Radical Transparency, and the Psychology of Letting Go. RESOURCES MENTIONED: * Episode 1: The Hustle Trap [https://www.gomakeadollar.com/podcasts/the-trust-engine/episodes/2149091135] * Episode 2: Stop Washing the Laundry [https://www.gomakeadollar.com/podcasts/the-trust-engine/episodes/2149095138] * Episode 3: The 18% Clarity Penalty [https://www.gomakeadollar.com/podcasts/the-trust-engine/episodes/2149111225] * Episode 4: Stop Chasing Clients [https://www.gomakeadollar.com/podcasts/the-trust-engine/episodes/2149130676] * Episode 5: The 12-Block Walk [https://www.gomakeadollar.com/podcasts/the-trust-engine/episodes/2149131578] CONNECT WITH THE TRUST ENGINE: * Email: hello@trustenginepodcast.com [hello@trustenginepodcast.com] * Website: www.TrustEnginePodcast.com [http://www.TrustEnginePodcast.com]

Ep 05: The 12-Block Walk (Action Precedes Perfection)

EPISODE SUMMARY: Do you have a "perfect plan" that is currently gathering dust? Are you waiting for the right time, the right software, or the right feeling before you take the next step in your business? In this deep-dive episode, Johnny Terra (JT) confronts the biggest enemy of growth: Perfectionism. JT shares the story of his first commute in the U.S.—a 12-block walk in the Texas heat with his dress shoes in a mesh bag. He reveals why that "imperfect" action built more trust than a perfect image ever could. Discover why "You cannot steer a parked car" and learn how to use the 70% Rule to break paralysis and generate massive momentum. IN THIS EPISODE, YOU WILL LEARN: * The 12-Block Walk: Why messy action always beats a perfect plan. * The 70% Rule: Why waiting for 100% certainty is a death sentence for your speed. * The "Parked Car" Syndrome: How to identify where you are stalling in your business. * The MVA (Minimum Viable Action): How to shrink big, scary tasks into small, undeniable steps. * The Execution Audit: A simple framework to force yourself to ship imperfect work. THIS WEEK'S CHALLENGE (ACTION OVER THEORY): Identify one project you have been delaying. Launch the 70% version of it by the end of the week. Send the proposal, post the video, or make the call. Do not wait for perfect. GET THE FREE TOOL: Do you want the worksheet JT uses to break analysis paralysis? Email hello@trustenginepodcast.com with the subject line "ACTION". We will send you the Execution Audit Worksheet.