The Key

Episode 002 | Performance Marketing 101 with Blake Lopez

In Episode 2 of The Key, I sit down with Blake, a fractional CMO and performance marketing expert, to discuss growth strategies, data-driven decision-making and the biggest mistakes brands make in digital marketing. We also dive into the balance between creativity and analytics in building successful, scalable campaigns.

Episode 001 | Intro

In the very first episode of The Key, I’ll take you on a quick journey into what this podcast is all about—exploring the business side of the fitness world, diving into founder stories and getting real with the coaches and instructors who bring it all to life. I’ll also give a quick overview of my own story- From my background in strategic communications to years of experience in the wellness industry, I’ll share how my journey led me to launch The Key and why I’m passionate about uncovering the tools, stories and strategies that inspire growth and success. This episode sets the tone for what’s to come: honest conversations, meaningful insights and a whole lot of inspiration.