Amplifying Research
View the full show notes, including the full framework on the Amplifying Research website: https://www.amplifyingresearch.com/podcast/47-phillip-dawson [https://www.amplifyingresearch.com/podcast/47-phillip-dawson] You probably already know that being on LinkedIn is a good idea for your work, your research, and your career. But how do you make sure it's actually making a positive difference, rather than just becoming "doom scrolling at work"? Returning guest Prof Phillip Dawson joins us to walk through a seven-step framework for making LinkedIn manageable, effective, and maybe even (dare we say it) not terrible. From setting goals and capturing ideas, through writing posts and showing up in conversations, to reflecting on what's actually working, we cover the full process for turning LinkedIn from hellscape to... well, if not heaven, then at least something you can actually live with 😅 Phillip Dawson [https://www.linkedin.com/in/philldawson/] is a Professor and co-director of the Centre for Research in Assessment and Digital Learning (CRADLE) [https://www.deakin.edu.au/about-deakin/why-deakin/education-excellence/cradle] at Deakin University. This is his third appearance on the show, following episodes on becoming a key person of influence (Ep 3) [https://www.amplifyingresearch.com/podcast/3-prof-phillip-dawson-on-becoming-a-key-person-of-influence] and crafting repeatable signature talks (Ep 37) [https://www.amplifyingresearch.com/podcast/37-phillip-dawson]. With more than 12,000 LinkedIn followers built while openly calling the platform "a hellscape," Phil brings both the results and the honesty to co-host this one. "Someone else got this amazing opportunity to write a really influential document for the sector, led to a lot of stuff with government, and I looked at their work and I looked at my work and I thought, 'We're both pretty similar scholars in the space. Why'd it go to them and not to me?' … The better play is sometimes the shorter thing on LinkedIn that people are actually gonna read." — Phillip Dawson Whether you love LinkedIn and are already posting multiple times a week, or you actively hate it and won't even put the app on your phone — this episode gives you a repeatable system to make the platform manageable, purposeful, and aligned with what you actually want to achieve.
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