B2B Business Class

Stop Reheating the Meatloaf: Strategic Content That Speaks to Your Audience

In this episode, we talk with Erin Fields [https://www.linkedin.com/in/erin-fields-ms/], Marketing Director at Ologie [https://ologie.com/], about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares how years of producing podcast conversations helped shape her perspective on marketing strategy, why participation matters more than waiting for confidence, and how marketers can build visibility by sharing what they’re learning. Join us as we discuss:  * [2:10] What it’s like to shift from content contributor to marketing leader * [10:47] The “reheated meatloaf” problem in content marketing * [17:20] How marketers can start building brand visibility now Check out these resources we mentioned during the podcast: * Day Kibilds [https://www.linkedin.com/in/dayanakibilds/]  * Ologie [https://ologie.com/] To hear this interview and many more like it, subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575], Spotify [https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I], or our website [https://www.westportstudiosllc.com/app-landing-page], or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Answer Engine Optimization: How AI Is Changing Search for B2B Brands

Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez [https://www.linkedin.com/in/pattydominguez/], Founder of More Leverage Solutions [https://pattydominguez.com/], explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what makes brands “chosen” by AI systems and the foundational steps businesses can take to stay visible as search behavior continues to evolve. Join us as we discuss:  * [2:17] What is Answer Engine Optimization (AEO)? * [14:39] Why voice optimization needs to be a focus of your website  * [20:34] Community signals and why online conversations matter To hear this interview and many more like it, subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575], Spotify [https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I], or our website [https://www.westportstudiosllc.com/app-landing-page], or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

The Rule of 26: How Three Small Numbers Can Double Your Revenue

When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class, Mike Buzinski [https://www.linkedin.com/in/michaelbuzinski/], CEO at Buzzworthy Strategies [https://buzzworthystrategies.com/], drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-based businesses to double their revenue by focusing on just three key performance indicators (KPIs). Join us as we discuss: * [1:27] Adopting a scaling mindset by whittling down the KPIs that matter * [10:27] How to ensure clients connect with the company and not you (the founder) * [19:29] Turning web traffic into conversions and breaking through the founder-led bottleneck Check out these resources we mentioned during the podcast: * The Rule of 26 [https://ruleof26.com/]by Mike Buzinksi * Keep an eye out for Mike’s new book,  How to Build a Founder Free Revenue Engine, here [https://buzzworthystrategies.com/]! To hear this interview and many more like it, subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575], Spotify [https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I], or our website [https://www.westportstudiosllc.com/app-landing-page], or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

You Don’t Start at Carnegie Hall: The Truth About Entrepreneurial Reinvention

What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore [https://www.linkedin.com/in/wendyshore/], President of Business Acceleration & Transformation at SOMM Media, about the reality of entrepreneurial reinvention and what it takes to pivot careers, rebuild offers, and grow sustainably without burning out. Wendy shares her journey from running restaurants for over 25 years to consulting and coaching business owners through their own transitions. She argues why overnight success is a myth, how too many offers can stall growth, and why refining your message, audience, and expectations matters more than chasing viral posts. Join us as we discuss:  * [5:06] Why most businesses try to do too much at once * [10:10] How cohort models support sustainable growth * [18:07] Virality versus meaningful engagement * [23:27] Cleaning AI slop out of your LinkedIn strategy To hear this interview and many more like it, subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575], Spotify [https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I], or our website [https://www.westportstudiosllc.com/app-landing-page], or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

The Subscription Revolution: Why Renting Custom Software Beats Buying

Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems [https://ayokasystems.com/] joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still custom-building the unique parts. Join us as we discuss: * [6:44] Identifying the need before trying to solve it and commander’s intent * [12:55] Tips for addressing change management when new pain points arise * [17:29] Custom QOL software and why you should audit before automating  To hear this interview and many more like it, subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575], Spotify [https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I], or our website [https://www.westportstudiosllc.com/app-landing-page], or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.