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Digitally Speaking

Podkast av NSDesign

engelsk

Business

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Les mer Digitally Speaking

Digitally Speaking is the AI-generated podcast from NSDesign, diving into the ever-evolving world of digital skills, social media, and generative AI. Each episode features two virtual voices debating, exploring, and sometimes randomly wandering through the digital topics that matter. It’s smart, conversational, and never quite the same twice. Perfect for curious minds who want insights, ideas, and a fresh way to keep up with the digital world.

Alle episoder

22 Episoder

episode Scotland’s new AI Strategy – What It Means for Small Businesses cover

Scotland’s new AI Strategy – What It Means for Small Businesses

In our 20th episode of Digitally Speaking, we break down Scotland’s new 5 year AI Strategy and what it actually means for small businesses. We highlight some of the key initiatives proposed, including new training programmes, leadership support, and practical help designed to boost AI adoption across SMEs. We also explore the potential benefits, from saving time and improving productivity to working more efficiently. Alongside the opportunities, we discuss the real challenges businesses face, including skills gaps, confidence, and where to even begin. If you’re a business owner in Scotland, this episode will help you understand what support is coming, what opportunities to look out for, and how the strategy could shape the way you use AI in the years ahead.

24. mars 2026 - 18 min
episode Facebook for Small Businesses: Boosting Reach and Engagement cover

Facebook for Small Businesses: Boosting Reach and Engagement

Facebook can feel frustrating for small businesses right now. Posts get fewer likes, reach seems to be shrinking, and it often feels like you’re talking to an empty room. In this episode of Digitally Speaking, Nick and Serena share practical, beginner-friendly advice to help small business owners get more from their Facebook business pages. They start by explaining what “normal” engagement and reach look like today, so you can stop blaming yourself for problems that affect almost everyone. From there, they discuss how Facebook’s algorithm really behaves, why consistency and relevance matter more than ever, and how small changes to your content approach can make a noticeable difference. They also cover how tools like Meta Business Suite can help you plan posts, understand performance, and make better decisions without needing to be a data expert. Some of the tips shared here are usually reserved for NSDesign workshops and webinars, but this episode gives you a taste of what actually works in the real world for SMEs.

10. feb. 2026 - 12 min
episode Everything Optimisation: The New Rules of Being Found. 2 Big Predictions for 2026. cover

Everything Optimisation: The New Rules of Being Found. 2 Big Predictions for 2026.

Digital marketing is shifting in two big ways. First, search is no longer just about your website. As AI tools, social platforms, reviews, and online communities influence buying decisions, businesses need to think beyond traditional SEO and focus on being visible and trusted everywhere their customers look. Second, buyer behaviour is changing. Under ongoing pressure, customers are prioritising immediate value, wellbeing, and quick rewards over long-term promises. That has major implications for loyalty schemes, offers, and how businesses build trust. In this episode of Digitally Speaking, we explore 2 key themes vital for marketing success in 2026: Why “everything optimisation” matters, how AI-driven discovery works in simple terms, and why genuine human connection is becoming more important in an increasingly automated world. Practical, realistic advice for small businesses who want to stay visible, relevant, and competitive.

16. jan. 2026 - 9 min
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