Everything Counts Podcast

From Prison Cell to Boardroom: Jeff Rowe’s Extreme Ownership Journey | Everything Counts Ep 22

All right, guys. Welcome to the Everything Counts podcast. This is where discipline, mindset and action collide. Hosts Jamie Small and co-host George Azzi sit down with their long-time mate Jeffrey Morgan (Jeff Rowe) — strategist, global entrepreneur, 2025 Global Awards Wellness Coach of the Year. From homeless at 12 on the streets of Redfern, 20 years behind bars, surviving family trauma, abuse cycles, suicide loss and a notorious criminal past (including bank robberies planned like a footy team), Jeff made the decision: no more excuses, only extreme ownership. He shares the raw truth about breaking generational trauma, rebuilding as a father, the “GPS to life” weekly planner, running towards everything that scares you, training as non-negotiable discipline, small habits that compound, integrity, and why everything counts — every choice, every habit, every action, every day. A powerful, no-BS conversation packed with tools for men ready to level up in life, business, health and fatherhood. Recorded and produced at The Grey Creative Caringbah.

Matt Lainson - Cronulla Pools: Building Resilience, Family Security & Cronulla Pools

In this episode of the Everything Counts podcast, Jamie Small is joined by co-host George Azzy and special guest Matt Lainson, co-owner of Cronulla Pools. Matt shares the story behind building a boutique concrete pool company alongside his wife Kate in Sydney’s Sutherland Shire, and opens up about the challenges of stepping away from the tools, leading a team, creating strong systems, and growing a business without losing sight of family. The conversation dives into discipline, parenting, training, risk, resilience, and the life-changing impact of watching his family lose everything after a major property development collapse. Matt speaks honestly about how that experience shaped his drive, his approach to business, and his commitment to creating security for his own family. From raising competitive kids, staying fit in his 40s, working with your partner, backing yourself, and learning to do hard things, this episode is a reminder that success is built through daily choices, calculated risks, and consistency. Hosted by Jamie Small. Recorded and produced at The Grey Creative Caringbah

From Jail to Australia’s Strongest Man: Alex “Godly Strong” on Discipline, Fatherhood & Redemption

In this powerful episode of The Everything Counts Podcast, Jamie Small sits down with Alex — known as “Godly Strong” — a former Australia’s Strongest Man, elite powerlifter, kickboxer, and father of three. Alex opens up about his journey from a troubled youth and time in prison to becoming one of the strongest men in the country. He shares the raw truth behind chasing strength at the highest level — the physical toll, financial sacrifice, and mental battles that come with it. The conversation dives deep into discipline, masculinity, and what it truly means to be a father. Alex speaks candidly about raising his boys, building resilience, and why small moments — like encouraging his son to get back up after a fall — matter more than any title or achievement. They also unpack his experience stepping into the world stage of kickboxing, dealing with public failure, online criticism, and learning how to rebuild mentally after setbacks. This episode is a no-BS look at growth, responsibility, and the mindset required to become a better man — not just physically, but in life. If you’re chasing strength, purpose, or just trying to level up as a man, this one hits hard. Recorded and Produced at The Grey Creative Caringbah

From Corporate Comfort to Purpose: Mitch Parkins on Discipline, Identity & Longevity

In this powerful episode of the Everything Counts Podcast, Jamie Small and the boys sit down with Mitch Parkins—former General Manager turned founder of Longevity Games—to unpack a story of transformation, discipline, and redefining success. Mitch opens up about his journey from chasing corporate progression and financial growth to hitting a point of deep reflection—realising he was drifting away from the life he truly wanted. Through honest conversations about health, fatherhood, identity, and legacy, he shares how he rebuilt his life from the ground up. This episode dives into: * Breaking self-sabotaging habits and building sustainable discipline * The truth about fitness, longevity, and what actually works * The power of environment, identity, and surrounding yourself with the right people * Why most men feel stuck—and how to take back control * Turning fear into action and creating a life aligned with purpose Mitch also introduces his new venture, Longevity Games—an innovative approach to combining competition, accountability, and health to drive real behavioural change. Raw, real, and packed with practical insight, this episode is a must-listen for anyone looking to level up in life, business, health, and fatherhood. Recorded and Produced at The Grey Creative, Caringbah

From Prison to Purpose: The Rise of the Purple Prince

In this powerful episode of Everything Counts, host Jamie Small sits down with “Purple Prince” — a man who spent over a decade in maximum security prisons across New South Wales and has emerged with a completely transformed mindset and mission. From growing up without a father, to losing his identity through injury, to falling deep into crime and eventually serving years behind bars — Prince shares the raw truth of what that life really looks like. No filters, no glorification — just lessons earned the hard way. This episode dives deep into discipline, respect, survival, and the mental resilience built inside one of the toughest environments imaginable. Prince opens up about prison culture, solitude, faith, fatherhood, and what it truly takes to rebuild your life from nothing. Now a business owner, mentor, and present father, his story proves that no matter how far you fall — you can always rise again. If you’re looking for perspective, accountability, and a reminder that every decision matters… this one hits hard. Recorded and Produced at The Grey creative Caringbah