Negotiation Warriors
Send us Fan Mail [https://www.buzzsprout.com/2595811/fan_mail/new] 🎙️ Negotiation Warriors – Episode #011: Beyond the Contract with Peter Schaffer In Episode #011 of Negotiation Warriors, I sit down with veteran NFL agent and attorney Peter Schaffer, one of the most respected and accomplished player representatives in professional sports. Over a career spanning four decades, Peter has represented some of the biggest names in football, including Hall of Famers Barry Sanders, Willie Roaf, Jerome Bettis, Steve Atwater, and Joe Thomas. Beyond negotiating contracts, Peter has built a reputation for developing lasting relationships, advocating for athletes on and off the field, and helping clients navigate the business, legal, and personal challenges that accompany professional sports. In this conversation, Peter shares: • How he broke into the agent business “by accident” and built a successful practice from the ground up • Why managing client expectations is often more challenging than negotiating contracts • The reality of life as a sports agent and the sacrifices required to survive in the business • The importance of preparation, patience, and listening in every negotiation • Lessons learned from legendary NFL executives and negotiators, including George Young and Ted Phillips • Why relationships and trust remain the foundation of successful negotiations • The role of agents as advisors, counselors, connectors, and problem-solvers beyond contract negotiations • The growing impact of NIL and college athlete representation • The importance of educating athletes about finances, taxes, contracts, and life after sports • Why preparation creates confidence at the negotiating table, including the story behind Joe Thomas’ historic contract negotiations Peter also opens up about overcoming adversity, maintaining perspective through life's challenges, and why great negotiators must never lose sight of what truly matters. This episode is a masterclass in relationship-building, preparation, leadership, resilience, and the art of negotiation. 🎧 Listen now: Search Negotiation Warriors Follow on Instagram: @frontoffice360 Follow on X: @frontoffice360 Front Office 360
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