ParentTech Allies

Nurturing Healthier Relationships with Jessica Holton, CEO of Ours

In this episode, Carly Buxton interviews Jessica Holton, CEO and co-founder of Ours, a relationship wellness company on a mission to help people have happier and healthier lives through stronger relationships. Jessica shares the inspiration behind Ours and their journey in revolutionizing the couples therapy experience. Key topics discussed: * The origin story of Ours and Jessica's mission to destigmatize and make couples therapy more accessible * The evolution of Ours' product offerings, from group virtual programs to personalized couples therapy matching * How Ours guides couples through the process of seeking support, providing tools and resources before, during, and after therapy sessions * Ours' vision of becoming the "primary care" for relationships, offering a holistic care team approach tailored to different life stages * The recent rebranding process and the philosophy behind Ours' new modern, calming, and aspirational visual identity * Strategies for growth, including leveraging personal networks, Google Ads, editorial placements, and word-of-mouth referrals * Addressing accessibility and affordability challenges in the couples therapy space, including therapist compensation and potential insurance coverage * Insights and advice for couples navigating the unique challenges of parenthood and maintaining a strong relationship amid evolving responsibilities Jessica also shares how listeners can support Ours' mission by spreading awareness, and invites experts to collaborate on training opportunities for their therapist network. Try out this new spin on couples therapy! https://withours.com/

Helping Parents Stay Organized and Collaborative at Home with Michael Perry, Founder & CEO of Maple

Carly interviews Michael Perry,  founder and CEO of Maple - a family tech startup aimed at easing the burden of parenting and helping families spend more quality time together. Michael shares the story behind Maple, how the app helps families get organized, collaborate on household tasks, plan events/appointments, and distribute the mental load more evenly. He discusses the integration of AI, machine learning, and partnerships to create a centralized home operating system. Michael also reflects on his journey as a serial entrepreneur and the evolution of his leadership style and company culture over time. - Overview of Maple app features like shared folders, to-do lists, calendars, shopping lists, expense tracking etc. - How Maple enhances visibility and collaboration between parents/caregivers  - Integrations with services like Instacart for grocery delivery - Plans to incorporate AI/ML for proactive suggestions and setup assistance - Michael's background as a 4-time founder, including a previous AI startup acquired by Shopify - Building a family-friendly company culture with flexible work arrangements  - Overcoming app fatigue by providing a unified home management solution - Growth through paid advertising on Instagram, Facebook, Google ads - Designing the pricing model for Maple   Promo code:  Nessle users and listeners can try Maple Premium free for 60 days using the code "MAPLEPLUS60" after downloading the app. Contact: Michael invites collaboration opportunities and feedback at michael@growmaple.com

Pioneering Pediatric Telehealth with Dr. Lyndsey Garbi of Blueberry Pediatrics

Today, we're joined by Dr. Lyndsey Garbi, Chief Medical Officer and Co-Founder of Blueberry Pediatrics, a pediatric telehealth company revolutionizing access to high-quality care for kids across America. Blueberry Pediatrics offers evidence-based, affordable care via telehealth, providing families with a virtual exam room experience from the comfort of their homes.  Hear more about Blueberry's journey of getting their earliest customers, selecting markets to enter, opting for a subscription model, and a user-friendly interface. Dr. Garbi shares how she recognized a need for accessible, expert support for parents navigating the uncertainties of child-rearing. Blueberry Pediatrics fills the gap by offering parents the convenience of on-demand pediatric care, backed by a team of board-certified pediatricians. Links: https://www.blueberrypediatrics.com/ On Instagram @blueberrypediatrics www.nessle.com

Nutrition for Motherhood: From Concept to Nationwide Support - with Irene Liu of Chiyo

In this episode, we welcome Irene Liu, CEO and co-founder of Chiyo, which offers Eastern culture-inspired food therapy and nutritional science for body, mind, and motherhood. In this episode, Irene discusses the genesis of Chiyo, sparked by her own observations during a family member's prenatal and postpartum journey. She shares how Chiyo aims to tackle the problem of navigating nutrition during pregnancy and beyond by providing personalized, evidence-based support. From ranking as the first organic Google search result for postpartum meals in New York to navigating partnerships with fertility clinics and insurers, Irene provides valuable insights into the journey of building a business in the women's health space. Tune in to learn more about Chiyo's mission to make nutrition support more accessible and inclusive for women across different life stages. www.wearechiyo.com [https://wearechiyo.com/] @wearechiyo on social channels Brought to you by Nessle (www.nessle.com [https://www.nessle.com])

Empowering Parenting Journeys: Insights from Arzeou Zarafshan, CEO of Call Emmy

Welcome to Parent Tech Allies, where we share insights from leaders in parent support. Today, we're joined by Arezou Zarafshan, the CEO of Call Emmy, a marketplace connecting families with vetted help. Arzou shares how Call Emmy offers on-demand, trusted services, rooted in her own experience as a mom. She talks about the journey from idea to platform, highlighting early challenges and strategic pivots. Arezou explains the platform's focus on trust and its evolution from a rudimentary app to a nationwide service provider. She shares insights on growth strategies, including leveraging event partnerships for childcare services. Arzou also discusses her experience with equity crowdfunding and offers advice for founders. Listeners can connect with Call Emmy for partnerships or explore onsite childcare options for events--just check out www.callemmy.com. [https://callemmy.com/]  And visit nessle.com [https://www.nessle.com/] to take our parenting quiz and find expert resources--like Call Emmy and more!--to support you along your journey.