Docebo CEO on steady growth, systems of intelligence, pricing's value chain, and more | Alessio Artuffo
In this episode of Second Acts, Krish is joined by Docebo’s [https://www.docebo.com/] (NASDAQ: DCBO) CEO, Alessio Artuffo.
Alessio talks about: Docebo’s many second acts from the early days of bootstrapping to their recent AI-native reinvention, what they have learned about sustaining balanced growth as a public SaaS company, how “clear, unarguable” enterprise value (not AI hype) drives their product and monetization decisions, the internal idea-to-execution value chain of pricing ownership, why focus (not TAM) is the big constraint in horizontal markets, a Lencioni classic he keeps going back to, and more.
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Chapters:
(00:01) Episode highlights
(03:13) Episode intro
(05:40) A brief note on Docebo’s 20-year path
(07:14) Docebo’s many second acts
(12:14) A philosophy of balanced growth
(17:56) The post-COVID reset
(21:39) System of record → System of intelligence
(28:10) Real AI adoption starts with customer problems
(31:57) Rewiring Docebo’s GTM for an AI-led future
(34:23) AI, FedRAMP, and unlocking new markets
(40:33) SI partnerships as multipliers
(43:00) A methodical approach to AI monetization
(46:54) Pricing “clear, non-arguable value” with simplicity
(50:14) A hypothesis-led, cross-functional pricing process
(55:54) Alessio recommends a Lencioni classic
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Referenced:
Docebo [https://en.wikipedia.org/wiki/Docebo]
NASDAQ [https://en.wikipedia.org/wiki/Nasdaq]
Edugo [https://www.docebo.com/edugo-ai/]
“From System of Record to System of Intelligence:” [https://www.linkedin.com/posts/alessioartuffo_ai-futureofwork-learningtech-activity-7336753928232992771-t8hA?]
Accenture [https://en.wikipedia.org/wiki/Accenture]
Deloitte [https://en.wikipedia.org/wiki/Deloitte]
Kyle Lacy [https://www.linkedin.com/in/kylelacy/]
Mark Kosoglow [https://www.linkedin.com/in/mkosoglow/]
FedRAMP [https://en.wikipedia.org/wiki/FedRAMP]
The Five Dysfunctions of a Team [https://en.wikipedia.org/wiki/The_Five_Dysfunctions_of_a_Team]
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Connect with Alessio:
LinkedIn [https://www.linkedin.com/in/alessioartuffo/]
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Connect with Krish
LinkedIn [https://www.linkedin.com/in/krishs/]
X [https://x.com/cbkrish]
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About Chargebee:
Chargebee helps thousands of recurring revenue businesses unlock second acts of scale with transformative billing, monetization, and growth infra. Learn more [https://www.chargebee.com/].