The Think Small Podcast

Episode 78: Christopher Carter, Chairman & CEO, Approyo

14 min · 21. mai 2026
episode Episode 78: Christopher Carter, Chairman & CEO, Approyo cover

Beskrivelse

In this episode of the Think Small Podcast, we sit down with Christopher Carter, founder of Approyo, to discuss how businesses can simplify and modernize their SAP infrastructure while avoiding the costly headaches that come with managing enterprise technology. Chris shares how Approyo helps organizations both migrate into SAP environments and upgrade existing systems through SAP’s “Rise” and “Grow” programs, offering cloud infrastructure, licensing, support, and long-term strategy. Throughout the conversation, he emphasizes that his company’s mission goes beyond software — it’s about giving CTOs and business leaders peace of mind by ensuring their systems run smoothly around the clock. Chris also reflects on his entrepreneurial journey, from launching Approyo in 2011 after reconnecting with SAP leadership, to navigating the challenges of COVID and rebuilding during what he describes as the largest SAP upgrade cycle in history. The episode explores the realities of competing with major consulting firms, the importance of delivering enterprise-level expertise without enterprise-level pricing, and the ongoing challenge of generating quality lead funnels in today’s constantly changing digital landscape. Along the way, listeners get a glimpse into Chris’s nonstop travel schedule, relationship-driven networking style, and his belief that business success still comes down to genuine human connection — whether over a cup of coffee or a glass of bourbon. Connect: Website: https://approyo.com/ [https://approyo.com/] LinkedIn: https://www.linkedin.com/in/christopher-carter-885159/ [https://www.linkedin.com/in/christopher-carter-885159/]

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