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The Web Talk Show

Podkast av Armando J. Perez-Carreno

engelsk

Teknologi og vitenskap

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Les mer The Web Talk Show

The Web Talk Show is your place for engaging conversations around business, AI, and web development. Learn what happens 'behind-the-scenes' in the day-to-day of different industries, and get inspired with what's possible.

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77 Episoder

episode Why Your Ads Are Failing Before You Spend a Single Dollar cover

Why Your Ads Are Failing Before You Spend a Single Dollar

Most businesses think running ads is the fix. Sheldon Poon argues it's actually the last step, and skipping what comes before it is why so many ad campaigns fail. Sheldon Poon is the co-founder and CEO of Drive Marketing, a Montreal-based paid ads agency known for data-driven performance and consistently outperforming industry benchmarks. In this conversation, you'll learn: - Why ads are a megaphone, not a magic fix, and what you need to have in place before you run your first dollar -How Drive Marketing uses competitive SWOT analysis, geo research, and Facebook Ad Library teardowns to enter campaigns armed with real intelligence - What Meta's Advantage+ shift means for creative strategy and why the segmentation now lives in the ad, not the audience settings - Why Google Analytics 4 is not a reporting tool and how misusing it costs businesses hundreds of thousands in missed optimization If you want to understand what real paid advertising strategy looks like from the inside, this episode is it. Subscribe so you never miss a conversation like this one. Find Sheldon here: https://www.linkedin.com/in/sheldon-poon/ https://drivemarketing.ca

19. mai 2026 - 1 h 7 min
episode Why Your AI Translation Is Losing Spanish-Speaking Customers cover

Why Your AI Translation Is Losing Spanish-Speaking Customers

Most US businesses think adding a language toggle to their website counts as serving Spanish-speaking customers. It does not. Christina Spaulding, founder of Manzanita Marketing, explains why localization is far more than translation, and what is at stake when businesses get it wrong. Christina is a multilingual marketing strategist and localization consultant who helps businesses communicate with authenticity in English, Spanish, French, and German. If this episode got you thinking about who your website is actually speaking to, subscribe for more conversations at the intersection of technology, business, and strategy. Connect with Christina Spaulding:Website: manzanitamktg.comEmail: info@manzanitamktg.com [info@manzanitamktg.com]Socials: @ManzanitaMKTG

7. mai 2026 - 54 min
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