What are Behaviour Change Techniques?

What are Behaviour Change Techniques?

What is a ‘behaviour change technique’ (BCT)? How does the way you deliver a technique affect the outcome? What is the difference between a thought and a behaviour? Join Robert and Jamie as they introduce this highly useful and widely applicable concept. Robert makes reference to the Behaviour Change Technique Ontology (BCTO) which is part of the Behaviour Change Intervention Ontology (BCIO). Here [https://www.bciontology.org/] is a link to the BCIO home page. But if you want to go straight to the full list of BCTs here [https://www.bciosearch.org/BCIO_033000] is a link.  Want more? Check out our latest books:   Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y [https://shorturl.at/bbA7y]  React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 [https://shorturl.at/yiFQ9]   Sign up to Robert’s Substack: https://robertwest100.substack.com/ [https://robertwest100.substack.com/]   Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange [https://www.youtube.com/@unlockingbehaviourchange]

We have to talk about AI

AI - curse or cure, or both or neither? Most behavioural researchers are using AI in some aspects of their work. But are the benefits outweighing the costs? How can we do it most productively, and what are the pitfalls to look out for? Robert uses it a lot but also recognises the limitations and the need for new skills to interact effectively with this new technology. Want more? Check out our latest books:   Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y [https://shorturl.at/bbA7y]  React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 [https://shorturl.at/yiFQ9]   Sign up to Robert’s Substack: https://robertwest100.substack.com/ [https://robertwest100.substack.com/]   Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange [https://www.youtube.com/@unlockingbehaviourchange]

Where do values come from and where do they go?

Robert and Jamie ask the deepest questions imaginable . . . At least according to AI chatbots. Where do our values and moral intuitions come from and what do we do with them? Why are ideas that seem ‘obvious’ to us not universally accepted? Are today’s morals better than those of the past?  Want more? Check out this lot:   Book: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y [https://shorturl.at/bbA7y]  Book: React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 [https://shorturl.at/yiFQ9]   Substack: Unlocking Behaviour Change https://robertwest100.substack.com/ [https://robertwest100.substack.com/]   YouTube channel: Unlocking Behaviour Change https://www.youtube.com/@unlockingbehaviourchange [https://www.youtube.com/@unlockingbehaviourchange]

What role do values play in our behaviour?

Is stealing always bad? Are we all hypocrites? What do we do when our morals conflict with our own self-interest? Join Robert and Jamie as they discuss values, ethics and judgements, exploring ideas from a Substack article [https://robertwest100.substack.com/p/understanding-human-values-a-brief?r=ec72w] Robert has written drawing together key writings of psychologists and others on values. Here is a link to the article. An important point that Robert brings out is that values such as kindness and understanding always operate within our personal spheres of affiliation - who we identify with and feel some attachment to. Want more? Check out our latest books:   Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y [https://shorturl.at/bbA7y]  React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 [https://shorturl.at/yiFQ9]   Sign up to Robert’s Substack: https://robertwest100.substack.com/ [https://robertwest100.substack.com/]   Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange [https://www.youtube.com/@unlockingbehaviourchange]

Justice is in the eye of the beholder

Our sense of justice plays a huge role in our moral judgements and our behaviour. But there are many different versions of justice - what is justice for one person is gross unfairness for another. In their journey through things we like and dislike, Robert and Jamie delve into this thorny topic and what it means for behavioural scientists. Want more? Check out our latest books:   Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y [https://shorturl.at/bbA7y]  React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 [https://shorturl.at/yiFQ9]   Sign up to Robert’s Substack: https://robertwest100.substack.com/ [https://robertwest100.substack.com/]   Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange [https://www.youtube.com/@unlockingbehaviourchange]