Vertical with Vidir

If you've tuned in to previous episodes of the Vertical with Vidir podcast, you've learned about the impacts our company has made in the industrial, retail and manufacturing industries. But perhaps you're having trouble imagining what kind of impact vertical lift solutions would have in your company.

With the COVID-19 Pandemic, many companies moved online. Vidir and the broader world are seeing a lot of changes in the retail industry. The demand for automation and new technology is forcing retail outlets to change how they do business. Mario Fontes, Director of Sales and Marketing for Vidir Solutions, “a leading manufacturer and worldwide supplier of vertical motorized storage carousels and display systems," has seen many industry changes. First, he saw the barcode's introduction and how retailers had to adjust or be left behind. Now, he sees another shift.

As companies begin adjusting their facilities and day-to-day operations for a post-pandemic world, many of them deal with the challenges of ramping up production and fulfillment efficiently and safely. Many don’t have the luxury of expanding their current facility to meet their needs, explained Robin Chestnut, a member of Vidir’s sales team.

How did a family company making storage solutions out of necessity grow to become a trusted leader in vertical storage and inventory management solutions? For answers, Vertical with Vidir went straight to the source. Ernest Rempel, CEO, and Peter Dueck, Co-Owner of Vidir, spoke about its evolution and growth during the past 35 years. Dueck’s father-in-law started Vidir Solutions when he and his sons recognized the need for a better storage solution for their lumber business. Vidir began with a carousel storage product. “[He] was almost surprised at the market reception,” Dueck said. “When other distributors and flooring retailers saw the ease and efficiency with which this machine was handling carpet and vinyl, it became something that everyone wanted and needed.” But one value that did not get left behind as the company grew was its commitment to its team. “One of the things I noticed very quickly when I joined (Vidir), and one of the things Mr. Dueck, the founder, mentioned to me on more than one occasion, was the value of the people that worked at Vidir,” Rempel said. Partnering with people who could achieve the goals and mission of the company is what makes Vidir successful. There is no “cannot do” at Vidir. Rempel said the company might choose not to do something, but there is no challenge worth doing that they feel they cannot accomplish. “The desire to find that solution is what really gives us our biggest opportunity for growth,” Rempel said. “Our team believes we can solve any problem. We’ve evolved in our tech and our electronic capabilities, so it’s not just steel and motors anymore. We keep learning, and we keep designing, and that allows us to do things like the new VLM that we’re releasing.”

A state-of-the-art vertical lift machine requires state-of-the-art engineers. Vidir has both. Meet two key members of the Vidir engineering team – Dimitri Caldeira, Director of Engineering, and Brady Palsson, Electrical Technologist. They stopped by Vertical with Vidir to give their insights on today’s vertical lift machines, the latest trends, and what they’ve engineered for Vidir to differentiate themselves in the VLM market. “Everything these days is integrated one way or another,” Caldeira said. “We have inventory control inside the machines. So, very precise information—real data—is available for whatever needs you may have.” To keep pace with industry 4.0, Vidir VLMs have the technology to be fully aligned with the future. Palsson spoke on some of the differentiators he believes set Vidir apart from other VLM space competitors. Unlike some VLMs that could take up to two weeks to install at a location, Vidir strives for an installation period of approximately three days. "Throughout the industry, we see everybody’s attempt at VLMs have different technologies used, and some of them have advantages and disadvantages," Palsson said. "By jumping into our servo motor application, we negated a lot of the problems previous manufacturers have had to engineer around. By increasing our accuracy, we can negate a lot of the needs for very expensive positional encoders, etc." According to Caldeira and Palsson, the secret to Vidir’s VLM’s success lies in its simplicity, accuracy, durability, and reliability. "We’re using technology that’s been in place for many years," Caldeira said. "But the way we’re combining the technology with electrical and automation, that’s what makes it special."