YOU KNOW THIS ISN’T IT
I spent more than $100,000 hiring some of the biggest names in online business to help me build my brand. What I learned nearly broke me. Not because they were bad at what they do. Because I handed over authority for my business to people who couldn't possibly know what I knew. This episode is about the design flaw hiding underneath the online business industry: the belief that someone else knows what's right for your business better than you do. And the moment you stop trusting yourself, you're one strategy, one coach, one bad hire, or one expensive mistake away from starting over. This is the lesson I wish someone had told me before I wrote that check. If you've ever found yourself wondering why you're doing everything right and the business still isn't working, this conversation is for you. Because the problem was never you. And it was never the strategy. It was giving away ownership of your own blueprint.
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