Argam Talks - Vache Moroyan CPO Observe.ai - Voice AI Product Management
Voice AI Product Management with Vache Moroyan CPO Observ.ai [http://Observ.ai] — From Agentic Design to A/B Testing in the Contact Center* In this kickoff episode of Argam Talks, I sit down with Vache Moroyan, Chief Product Officer athttp://Observe.AI [http://Observe.AI], to unpack how real teams build, ship, and continuously improve Voice AI agents—from agentic frameworks and prompts to QA, analytics, CSAT/AHT, containment, and first-call resolution. What you’ll learn How a CPO frames Voice AI product strategy* for real-world contact centers (sales + support) Agentic thinking: replacing rigid workflows with LLM-driven tools, prompts, and actions* The right amount of process: one-pagers, validation, and guardrails for enterprise reliability Evaluation & QA: human vs. bot quality criteria, LLM “judge” patterns, compliance in regulated industries A/B testing* for agents: isolating variables (voice, prompt, temperature), achieving stat-sig at scale Metrics that matter:* task success, containment, CSAT, AHT, first-call resolution, repeat call rate Conversation Intelligence:* turning call themes into hypotheses, roadmaps, and ship decisions Personalization & brand voice: regional/cultural tuning (LA vs. NYC vs. Texas), tone, and persona control External shocks: detecting regional events (e.g., transit outages) vs. true agent regressions Career advice: how PMs/engineers break in—build bots, ship prototypes, learn the stack* (Vapi, Retell, Synthflow, etc.) About the guest Vache Moroyan — Chief Product Officer, http://Observe.AI [http://Observe.AI] (contact center AI platform across automation, agent assist, and post-interaction analytics) Resources mentioned (add links) Agent QA rubric (human vs. bot) A/B test design template for Voice AI Conversation Intelligence → theme detection → roadmap loop Tooling: Retell, Vapi, Synthflow, MCP, evaluation/labeling workflows Tools: Convolytic* — Analytics & A/B testing for Voice/Conversational AI (optimize containment, CSAT, AHT) Vapi, Synthflow, RetellAI If this was useful, subscribe* for weekly deep-dives with operators shipping real Voice AI. Comment your hardest Voice AI problem—I’ll cover it in a future episode. Hashtags #VoiceAI #ProductManagement #ObserveAI #ContactCenter #ConversationalAI #AIB2B #AIAgent #AIBuilders voice ai product management, observe ai interview, contact center ai, conversational ai qa, voice ai analytics, containment rate, csat aht, first call resolution, agentic workflows, llm judge, ab testing voice agents, call scoring, conversation intelligence, enterprise ai compliance, regional personalization voice bots, vapi retell synthflow, voice ai prompt design, mcp tools, ai agent evaluation