Beyond The Screen

BTS05: Why Some Chinese Dramas Win in Southeast Asia

Why do some Chinese dramas go viral overseas… while others fail to connect? In this episode, we break down the real logic behind global storytelling — from Southeast Asia’s diverse audience preferences to case studies like 长月烬明. Drawing from firsthand experience in TikTok short drama production, this episode explores how emotion, culture, and casting shape what actually travels, and why global success is less about distribution, and more about fit.

BTS04: Case Study: U.S. Film Marketing Strategies in China

This episode explores how U.S. films build awareness in China through cultural participation rather than traditional promotion. Through case studies like Marty Supreme and Hoppers, we break down how localized content, platform integration, and value-driven campaigns help films connect with Chinese audiences.

BTS03: How the NBA Gets Reinterpreted Across Chinese Audiences

This episode explores the key differences between audiences in China and Chinese communities in the U.S., from platform ecosystems and content preferences to real-time engagement habits. It also looks beyond distribution to a bigger idea: Chinese-language NBA content overseas isn’t just about access—it’s about building community and creating cultural meaning for audiences navigating life between two worlds.

BTS02: How European Football Became a Local Brand in China

In this episode, we explore how top European clubs built thriving fan communities in China through localized social media, culturally tailored content, and smart merchandising strategies. From opening official Chinese social accounts to creating China-exclusive campaigns and products, these clubs didn’t just export football, they learned how to speak the language of their fans.

BTS01: How Chinese Films Break Into the Global Spotlight

Chinese films are having a moment, but how are they actually breaking through? In this episode, we explore how movies like 狂野时代 Resurrection are gaining visibility through film festivals, alongside major hits like Ne Zha 2 that have captured massive audiences. Joined by a fellow filmmaker, Abby, we unpack the strategies, industry shifts, and storytelling choices that are helping Chinese cinema reach a global stage.