Brain Friendly Marketing

Most marketing strategies are still built on assumptions, opinions, and outdated focus groups. But here’s the problem: 96% of all decisions happen subconsciously. Which means your customers can’t even explain why they buy.This podcast cuts through the noise and shows you how to use neuroscience, behavioural science, and decision-making psychology to create marketing that actually works.From insurance to pharma, fintech to fashion, whatever your industry I’ll break down brain science into practical, no-nonsense strategies so you don't need a doctorate in neuroscience to apply scientifically proven strategies to your campaigns, your brand, and your customer journey.