Practical and Realistic AI for Higher Ed with Angela Brown (Halda)

Practical and Realistic AI for Higher Ed with Angela Brown (Halda)

Angela Brown, Head of Marketing at Halda [halda.ai], joined Will for a Strategy Call to discuss AI in a more measured and realistic way. What are small ways you can get started using it on campus? How do you maintain your brand and not water it down with poor prompting? Angela drops a lot of great wisdom in this episode, so take notes! Clarity Calling is a podcast of Clarity EM [https://www.clarity-em.com/]. 1:25 - Meet Angela Brown 5:15 - Small steps you can take to let AI take on some repetitive education marketing tasks 9:52 - The marketing problem with AI: if it can do "anything," where can we start doing "something?" 12:11 - Angela's tips for maintaining brand voice and personality with AI 17:49 - Golden idea: How to train AI on your audience 21:45 - The most over- and underutilized use cases for AI in higher ed 25:55 - The AI tools and use cases Angela is finding the most useful today 29:43 - Angela's calling

Jennifer Lonchar's (AmbioEDU) Social Call

Can you take a social call? Every other week, we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game. Clarity Calling is a podcast of Clarity EM [https://www.clarity-em.com/]. 0:57 - 3 things you should know about Jennifer 3:07 - The horse girl origin story 4:41 - How Jennifer went from studying elementary education to enrollment marketing expert and executive 7:58 - 3 Questions for Jennifer 17:36 - Jennifer's Game: Give me "hay" or give me "neigh"

2026 High School Media Consumption Survey Results with Jennifer Lonchar (AmbioEDU)

Are you ready for a strategy call? Jennifer Lonchar, joined Will for a Strategy Call to discuss the results of the AmbioEDU [https://ambioedu.com?utm_source=Clarity+Calling&utm_medium=podcast] x Clarity EM survey of how high school students are consuming digital media and streaming services. The full results come out the week of 5/25/26, so this is an early preview. Clarity Calling is a podcast of Clarity EM [https://www.clarity-em.com/]. 1:19 - Meet Jennifer Lonchar 3:35 - 2026 High School Media Consumption Survey Results: Reaching students on streaming services 6:36 - Streaming advertising is where digital advertising was 10 years ago, the opportunity is now 8:40 - Tailoring ads to the platform 10:26 - The majority of students are taking action after seeing an ad 13:27 - Seeing brands on TV makes them more credible to students 17:31 - What is working to engage students in video ads 21:30 - Almost half of students are only applying to colleges they see advertised 23:02 - How students are using Pinterest 26:22 - Using the survey results to impact summer melt and yield 35:15 - Jennifer's calling

A Bonus Game with Ange Huffman: Each Beach

Can you take a bonus call? Well, sometimes you know someone so well that you can't build just one game. That's what happened when I called Ange Huffman, so today you get a bonus game called Each Beach. Ange has to guess if a Google Review is about her new hometown, Huntington Beach, or Indiana Beach. Play along and have some fun!

Ange Huffman’s (Purdue) Social Call

Can you take a social call? Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game. Clarity Calling is a podcast of Clarity EM [https://www.clarity-em.com/]. 1:03 - 3 things you should know about Ange 4:54 - Ange's experience on stage 7:22 - 3 Questions for Ange 12:58 - Ange's Game: Cue the Cusack