Diary of CHRO
Luรญs Sottomayor is the Founder and CEO of Talent Portugal, a Talent Attraction and Employer Branding platform that joins candidates, companies, and universities. In this video, we will cover topics like: ๐๐ฆ๐ง๐ช๐ฏ๐ช๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ณ ๐๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐๐ฉ๐ฆ ๐ฌ๐ฆ๐บ ๐ฆ๐ญ๐ฆ๐ฎ๐ฆ๐ฏ๐ต๐ด ๐ต๐ฉ๐ข๐ต ๐ฎ๐ข๐ฌ๐ฆ ๐ถ๐ฑ ๐ข ๐ด๐ต๐ณ๐ฐ๐ฏ๐จ ๐ฆ๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ณ ๐ฃ๐ณ๐ข๐ฏ๐ฅ ๐๐ฉ๐ฆ ๐ฏ๐ฆ๐น๐ต ๐ฃ๐ช๐จ ๐ต๐ณ๐ฆ๐ฏ๐ฅ๐ด ๐ช๐ฏ ๐๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ณ ๐๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐๐ฐ๐ธ ๐ฉ๐ข๐ด ๐ต๐ข๐ญ๐ฆ๐ฏ๐ต ๐ข๐ต๐ต๐ณ๐ข๐ค๐ต๐ช๐ฐ๐ฏ ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆ๐ฅ ๐ง๐ฐ๐ณ ๐ฆ๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ณ๐ด ๐ธ๐ช๐ต๐ฉ ๐๐ฆ๐ฎ๐ฐ๐ต๐ฆ ๐ข๐ฏ๐ฅ ๐๐บ๐ฃ๐ณ๐ช๐ฅ ๐ธ๐ฐ๐ณ๐ฌ ๐๐ฆ๐บ ๐ฎ๐ฆ๐ต๐ณ๐ช๐ค๐ด ๐ฅ๐ฐ ๐บ๐ฐ๐ถ ๐ถ๐ด๐ฆ ๐ต๐ฐ ๐ฎ๐ฆ๐ข๐ด๐ถ๐ณ๐ฆ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ฐ๐ง ๐ข๐ฏ ๐ฆ๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ณ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐บ ๐๐ช๐ด๐ต๐ข๐ฌ๐ฆ๐ด ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ธ๐ฉ๐ฆ๐ฏ ๐ต๐ณ๐บ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฆ๐ฎ๐ฑ๐ญ๐ฐ๐บ๐ฆ๐ณ ๐ฃ๐ณ๐ข๐ฏ๐ฅ Luis will also be a speaker at the HR Week Lisbon 2026, April 28-29, 2026. Meet Luรญs Sottomayor! Follow Joรฃo Ricardo: โ โ โ โ โ โ https://www.linkedin.com/in/joaoricardos/โ โ โ โ โ โ [https://www.linkedin.com/in/joaoricardos/] โ โ โ โ โ โ https://www.linkedin.com/company/dchroโ โ โ โ โ โ [https://www.linkedin.com/company/dchro] โ โ โ โ โ โ https://www.instagram.com/diaryofchro/ [https://www.instagram.com/diaryofchro/] Guest Profile: https://www.linkedin.com/in/luissottomayor/ [https://www.linkedin.com/in/luissottomayor/] https://talentportugal.com/ [https://talentportugal.com/] https://talentportugal.com/employer-branding-conference/ [https://talentportugal.com/employer-branding-conference/] Subscribe to the ๐ฟ๐๐๐ง๐ฎ ๐ค๐ ๐พ๐๐๐ Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 [https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216] #humanresources #hrleadership #hr #dchro #diaryofchro #recursoshumanos #employerbranding #talentattraction #recruitment #employerbrand (00:00) Intro (05:10) What is Talent Portugal? (07:13) Definition of Employer Branding (08:06) The Key Elements of a strong Employer Brand (11:35) The process for developing an employer branding strategy from scratch (15:08) Talent attraction has evolved over the past few years. The next big trend (17:08) Rise of Remote Work and the global talent pool (21:04) Key metrics to measure the success of an Employer Branding Strategy (22:34) Glassdoor & Word of Mouth (employee advocacy) (28:52) HR Week Lisbon 2026
36 episodes
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